Sports Marketing Association - 6th Annual Conference July 17, 2008 Gold Coast, Australia. 1 Brand Strategy for Sporting Teams By Charlie Quirk Brand Strategist at Tait Sublercharlie.quirk@gmail.com 6 th Annual ConferenceJuly 16-20, 2008Book of PapersAbstract In the twenty first century, sporting teams around the world are experiencingunprecedented levels of fame due to technology like the Internet and satellite TV. Assuch, teams can no longer rely on mobilizing fan support and sponsorship
Words: 3168 - Pages: 13
TITLE PAGE PRODUCT DIFFERENTIATION AND ITS CONSEQUENCES ON THE MARKETING OF CONSUMER GOODS IN NIGERIA, (A CASE STUDY OF NIGERIAN TOBACCO COMPANY PLC. KANO) BY DAVID GARGADI (PGS/SMS/04/2840 BEING A RESEARCH WORK SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, BAYERO UNIVERSITY, KANO AS PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA) JULY, 2007 APPROVAL SHEET The Dean School
Words: 8416 - Pages: 34
“Strategic Management Of Nestlé” INDEX 1. 2. History Nestlé and basic financial information. ...................................................... 1 Porter’s Five Forces Model.................................................................................... 2 3. Analyze the product/service offered by the company using the B – C framework. What affects the customers’ willingness-to-pay (B)? Where do firm’s costs come from (C)? ... 2 4. Analyze the resources and capabilities
Words: 3948 - Pages: 16
Northwest Spain. By 2006, Zara had owned 723 stores which hold a selling area of 821,100 square meters around the world. With sales of 3.7 billion dollars in the business year 2005, Zara had developed into Spain’s the most famous fashion brand and the leading brand of Inditex (Kumar, 2006). Zara is one of the most outstanding apparel retail businesses in the world today. Although it is not the biggest, its marginal profits and rates of growth are leading the industry. The purpose of this essay is to
Words: 2808 - Pages: 12
and body lotions, and a full line of women’s toiletries sold under different brand names. Their products are advertised and sold in drug and food and drug stores through jack robbers, which are wholesalers that set up the display of the different merchandise. Soft and Silky Shaving gel is marketing by Parvaderm and was introduced in 1991. The product was viewed as a logical extension of the company’s Soft and Silky brand of hand and body lotions and required few changes in packaging and manufacturing
Words: 2724 - Pages: 11
Contents 1.0 Introduction 1 1.1 Procter and Gamble (P&G), as a whole 1 1.2 Procter & Gambles Sverige AB 1 2.0 Marketing Campaign 2 2.1 Overview 2 2.2 Campaign Impact 3 3.0 Marketing Strategy 3 3.1 Analysis of Advertisement in Sweden 3 3.1.1 Root Cause Analysis (RCA) 4 3.1.2 Proposed Solutions and Possible Outcomes 4 3.2 Barriers of Communication 4 4.0 SWOT Analysis of P&G Sverige AB 6 4.1Strength 6 4.2 Weakness 6 4.3 Opportunity 6 4.4 Threats 6 4.5 SWOT
Words: 3138 - Pages: 13
EXECUTIVE SUMMARY: Anheuser Busch is one of the leading brands of beer established in St. Louis, Missouri, United States. Anheuser Busch has grown to be one of the world’s largest beer companies offering the world’s top two selling beers, Bud Light and Budweiser. Chinese beer market is an increasing market with a huge potential. Though there is a huge foreign interest on this market, most foreign investment usually failed. In 2004 company acquire Harbin brewery in China. Foreign companies
Words: 3230 - Pages: 13
BEAUTY IN THE AGE OF MARKETING Bingqing Yin and Susie Pryor Contact person: Susie Pryor Bingqing Yin Assistant Professor Master’s student School of Business School of Business Washburn University Washburn University 1700 S. W. College 1700 S. W. College Topeka, KS 66621 Topeka, KS 66621 Phone: 785-670-1601 Phone: 785-670-1601 Email: susie.pryor@washburn.edu Email: bingqing.yin@washburn.edu Beauty in the Age of Marketing Beauty, it is
Words: 6961 - Pages: 28
company needs to accomplish in order to continue achieving sustainable, quality growth. * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. * Planet: Be a responsible citizen that makes a difference by helping build
Words: 2723 - Pages: 11
percentage of population or target market who are aware of the existence of a given brand or company. There are two types of awareness: spontaneous, which measures the percentage of people who spontaneously mention a particular brand when asked to name brands in a certain category; and prompted, which measures the percentage of people who recognise a brand from a particular category when shown a list. Brand A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark
Words: 3685 - Pages: 15
