popularity of sensor. c. Differentiated on functional attributes through innovation d. Price premium at an index of 110 to 120. There are many other positioning possibilities for a Brand. Gillette can position the various products it has separately, or treat Gillette as a master Brand. If Gillett is one Brand, then the positioning should be the same as for the other series of men’s grooming products. However if it breaks it into categories, then there is a shaving line, and then a deodorant line
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would attract the Chinese or London’s youth. External factors that Jack Daniel needed to assess were where they were planning on placing these marketing ads and how will their whiskey reach youth in other countries. Jack Daniel has a super strong brand story that has proven to overcome any overseas backlash. The whisky story comes from small town USA; giving them visual advantage of how Whisky should be made. Marketing the idea of a home town produced whisky is all over the streets of London, which
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allowed it to capture the unit volume market leader position with a 23.3% retail unit share. * Paramount was a global consumer product giant with $13billion in worldwide sale and $7 billion in gross profit in 2009 * Paramount is a respected brand in the industry Weakness * The industry market is divided into 3 segments value, moderate and super premium, Paramount only had products for two of the segments. Paramount Avail was a value offering while Paramount Pro was a moderate offering
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we look at Lenovo's annual reports of the recent years, about half of the sales have always been completed in China. Although Lenovo has got a quite good performance in this biggest PC market in the world, in other countries, the influence of this brand is still limited. taking the world's second PC market - America for example, after IBM PC has been sold, the five biggest PC market share became HP, Dell, Apple, Toshiba and Acer. Lenovo has not been able to entered the main PC market in US yet, while
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Overview of IKEA An overview of IKEA can be seen by analysing the the SWOT. Strenghts • Strong brand image A well established brand combining a distinct style with reputable affordability. Hence, it has a broad and loyal consumer base, helping it survives in tough economic condition. • Broad geographic reach IKEA stores are established in many countries, shielding it from local market downturn. • Adaptability to market and strong global strategy as proven by success in China and Japan. Weakness
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Market Analysis : SWATCH GROUP Basic Analysis of the Watch Segment Gyanashree Maharana PGDM – BM Section - B Roll No – 82 Date of Submission : 7/14/2012 SWATCH GROUP TABLE OF CONTENTS SWATCH GROUP: AN INTRODUCTION KEY PRODUCTS AND SERVICES BRANDS: WATCH SEGMENT SWATCH: WORLD MARKET SWATCH GROUP IN FIGURES PRODUCTION STRATEGY SEGMENTATION TARGETING POSITIONING PROMOTION SWOT ANALYSIS 3 3 3 4 4 5 6 10 10 10 10 Page | 2 SWATCH GROUP SWATCH GROUP: AN INTRODUCTION The Swatch Group (or just
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Compare and contrast the companies' respective approaches to developing competitive advantage. Harley Davidson advantage The Harley-Davidson brand is perhaps the most important and valuable aspect to the firms SCA. The brand is heavily used and widely recognized; all told the HD brand was ranked as the 41st most valuable brand in 2003. Further the brand has been described as “self-reinforcing” thus representing that customers, both past and present often return for additional purchases (accessories
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conspicuous consumption does create invidious or so called discriminatory consumption, but the factors leading to this could be the feeling to show self-worth, an anger towards the society shown as aggressive pomposity, status directed consumption, brand selection, brand purchase, etc. However there is lack of flamboyance in some luxury products which still serve the same purpose under this category. The reasons why some of the luxury products are maintained like this are as given below: • There are people
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deliver, since undergoing new ownership they are truly trying to rejuvenate their products and name. As noted by Forbes, “Prince is launching an entirely new product collection in the final months of 2013, which is a non-traditional move for a tennis brand. It has used the US Open to announce its launch of an “ESP” (extreme string pattern) racquet technology, along with new racquets and bags, T22 tennis shoes and performance Prince Tour eye-wear.” (Heitner, 2013) Consumers like new technologies and
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Main factors that affect the choice of brand LOREAL L’Oreal is a global organization. The company's activity is aimed at meeting the needs of the cosmetics on the global market. Thus L’Oreal is using common methods of its activities in all countries at the same time adapting them according to the features of a particular geographic market. All the variety of factors influencing the choice of the brand L’Oreal can be divided into two groups: external factors and personal factors External factors
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