accessories, electric lawn and garden tools, and residential security hardware. The brand has also made its successful foray into households with products such as the DustBuster, and Spacemaker amongst other things. The franchise also holds nearly 30% of market share overall in the US power tools market. With strong segment shares in the professional industrial and consumer market at
Words: 1009 - Pages: 5
design in retail branding Tony Kent and Dominic Stone The School of Creative Enterprise, London College of Communication, University of the Arts London, London, UK Abstract Purpose – To demonstrate how a company’s retail store design relates to its brand and is influenced by, and contributes to, its corporate values. Design/methodology/approach – The case study briefly summarises the significance of corporate values, branding and design in the retail industry, and subsequently explores The Body Shop’s
Words: 6584 - Pages: 27
appeal to the emotions of the customers in order to influence the buying decision. Strong brands are very helpful in such competitive environments. Table of Contents Acknowledgement 2 Executive Summary 3 Introduction 5 Critique of Television Sets Features, Benefits and Values 5 Critical success factors, phases of innovation, and timeline 7 Analysis 7 Comparison of Leading Brands of Television Sets and Their Design Factors 7 Design and Innovation of Smart TV 9
Words: 3691 - Pages: 15
Drivers of Brand Commitment: A Cross-National Investigation Name Institution Drivers of Brand Commitment: A Cross-National Investigation Introduction Brand commitment is the degree of psychological links between consumers and service or products they purchase. In fact, commitment towards a brand is the loyalty of consumers towards certain services and products produced by distinct businesses. Brands are a vital component of businesses, this is because they develop customer
Words: 3478 - Pages: 14
cross-cultural analysis Nizar Souiden ´ Faculty of Business Administration, Laval University, Quebec, Canada Corporate branding dimensions 825 Received October 2004 Revised September 2005 Accepted January 2006 Norizan M. Kassim Department of Management and Marketing, College of Business and Economics, University of Qatar, Doha, Qatar, and Heung-Ja Hong Faculty of Sociology, Kansai University, Osaka, Japan Abstract Purpose – The paper aims to investigate both Western and Eastern corporate
Words: 10082 - Pages: 41
the company but faced with decision dilemma resulted from management tensions. The author of this paper believes the source of management tension is lack of coordination between management teams and absence of precise lines of authority and responsibility. According to author of this paper, Hybrid style of management is the best solution for management tensions in the company for it gives the best of both worlds for since allows management to centralize some important functionalities and activities
Words: 3476 - Pages: 14
introduction in 1988, Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager, Hearst planned, developed, and directed the total marketing effort for Scope, Procter & Gamble's (P&G) brand in the mouthwash market. She was responsible for maximizing the market share, volume, and profitability of the brand. Until the entry of Plax, brands in the mouthwash market were positioned around two major benefits: fresh breath and killing germs. Plax
Words: 3308 - Pages: 14
joumal of Marketing Management 1999, 15,43-51 Kevin Lane Keller Brand Mantrais: Rationale, Criteria and Examples hi this paper, we consider how marketing managers can benefit from the concept of a "brand mantra." We examine how brand montras relate to brand positioning and a related concept, "core brand associations." Our focus is on how brand mantras can be used to improve intemal brand management We consider design and implementation issues in temi of characteristics of good A/nos Tuck
Words: 3759 - Pages: 16
Saxonville Sausage Case Study Analysis Group 6 Robert Graham Arnold Jon Hardwick Rebecca Godwin Landon White Grant Guidroz Chris Gremillion Jeigh Hymel Michael Floyd Donald Derham Isaac Woo Christian Frierson Michael Gvoich Corey Roblin Dr. Roger Hinson Louisiana State University March 14, 2011 Table of Contents Subject Page Number * ------------------------------------------------- Background Information 3 * -------------------------------------------------
Words: 3245 - Pages: 13
appealing to our target market: University Students • Access to the cheap resources required to add the vibrating system to the alarm watches • Product positioning and target market will be firmly established before launching Weaknesses • Weak brand name • Inexperienced marketing team External Factors: Opportunities • Young people between age of 18 – 25 usually have difficult time waking up in the morning due to the longer hours of sleeping their body requires and having such an alarm would
Words: 402 - Pages: 2
