ACKNOWLEDGEMENT “In the name of Almighty Allah, the most beneficent and merciful to the mankind.” First and foremost we thank Allah, the Generous, for having finally made this effort a reality. We praise Him because if it were not for His Graciousness, it would never materialize. We are extremely grateful to our course instructor Mr. Abid Awan, who spent a lot of valuable time with us and gave all the related information and expertise very generously about Business Research Method. We are thankful
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------------------------------------------------- eHarmony Case Analysis ------------------------------------------------- Summary While meeting people online to find a viable partner is more popular now than ever, online matchmaking industry initially faced challenges stemming from the stigma attached to it. The stigma subsided with time as more successful relationships evolved from online dating. Currently, people frustrated with traditional dating process which takes time and patience, prefer
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strengthening their brands and products to be| |in a competitive position/ | Company’s vision |“It’s all about creating value” | Company goals At least one company goal that can be accomplished through a strategic plan |Diverse Brand Portfolio
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Michel et Augustin Cookies: Culinary Adventures Competing Against Food Giants 1. The Market French cookie market is an established market with a lot of strong brands. There are several key characteristics of the market, which is essential for the development of Michel et Augustin Cookies: * Growth of French cookie market is driven by a rising interest in quality rather than increasing volume. * Due to increasing returns to scale, undifferentiated small players have lower chances
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product from suppliers, low switching cost and easy to switch, and also lots of substitute of supply. Bargaining power of customers is low as the customers do not buy large volumes, no concentration of buyers. Threat of new entrances is high due to high capital requirement to set up the chain, product differentiation expense required and cost disadvantage from similarity in product offering. Threat of substitutes is high due to lots of substitute and low switching cost. Competitive rivalry is
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confidence, marketers, category and brand managers are finding that the type of promotions that have served them well in the past, are no longer as effective. This traditional and rigorous analysis of “past events” limits its impact in a situation which is proving unique to most modern marketers and category managers. The fundamental challenge to be faced today revolves around recognising the need to use more focused and speedy methods of analysis to support brands, as part of a holistic organizational
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fastest-growing restaurant chain in the US in 1991 and 1992. Along with the success, Hooter’s also faced many legal issues with regards to sexual harassment and unfair work practices. Although most cases were settled out of court, it seems as though the brand image withered due to several bad press in relations to employees complaints, one of which a store manager in California videotaped female Hooter’s girls changing in the locker room. As a result, this “Breastaurant” saw its market share decrease
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opportunities or defend against competitors in the ultra-competitive Canadian food retail market. PC products have helped Loblaw increase the perceived customer value by increasing differentiation and decreasing the price of the product against the national brands. From 1996 to 2002, Loblaw has increased revenue from $9.8 billion to $23 billion because of the low operational costs and differentiation strategy of control label products. Loblaw’s control label program
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ability to have made high profits. With strengths comes weaknesses. Lululemon has a hard time with their brand recognition in other markets. They have been a huge success in Canada, but once brought to other international markets, they are definitely competing with bigger companies who may sell a similar product. This would be an opportunity as they can tap into newer markets promoting the brand. Lululemon has a strong risk of threat from other competitors via online. Since we live in a digital world
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as other traditional toys or computer games. Children get bored fast and switch to substitutes. They prefer to play with more sophisticated toys. Substitutes come from the entire toy industry as well as the electronic gadget market. There are no switching costs for substitutes and the prices of substitutes vary, the barrier to switch is therefore low. Bargaining Power of Customers (pressure high): The pressure from customers is high. Customers of Lego are retailers such as Wal-Mart or Toys”R”Us
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