Chapter One Introdution: Fundamentals of Business Writing I. The major differences between school writing and business writing School writing, typically in the form of essays, is aimed at impressing the audience, i.e. examiners. To score high, student writers have to use fairly complicated vocabulary and sentences in their written work. Business writers, however, mainly aim to communicate information to their colleagues, clients, and other associated parties. They are relatively free to
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Page 1 of 6 Nº 3, May 2002 E-mail us In this issue: [1] Welcome: the third issue [2] Top picks in… Balanced Scorecard [3] Database search guide: Lexis-Nexis [4] Some recent acquisitions Welcome: the third issue We decided to devote our third issue to the Balanced Scorecard measurement system due to the information demands we had received about this subject during the last term. Additionally, as a new development, we have introduced a chapter on "how to use databases". In this issue you'll find
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Sprint Nextel MKTG305-1301B-01 Marketing Management Project Type: Unit 2 Individual Project Abstract This paper will cover a brief interview with Dialietta Bishop, an extremely loyal Sprint Nextel consumer. This document will also discuss Sprint’s marketing branding and market targets. Sprint Nextel The company is Sprint Nextel and is known as a renowned telecommunication company that provides high satisfactory services to its consumers. This company was initially founded in 1899 by
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| |Introduction |3 | | |3 | |History | | | Classification |4 | |Limitations
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connecting the world to us through the use of the internet. With the internet and technology connecting all of us, it is increasingly important that people have access to the internet so they too can participate in the world around them. Technology has curved the way we live our lives on a daily basis. Social media, elections, bill paying, communication, leisure entertainment and education are all done or can be done through the use of the internet. For example, teachers use technology for educational
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organisations marketing strategy. They need to have the right mix of promotional activity to suit their business at a particular time and this will depend upon the target audience, the message that is sent and the budget that is available. Below is a brief definition of each promotional mix. Advertising: This is a way of promoting goods and services by an identified sponsor and advertising is the method used by a wide variety of organisations to communicate a message to a selected audience, persuade
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120 History and Theory: Introduction Assessment Brief* (*please read in conjunction with unit outline document) ---------------------------------------------------------------------------------------------------------------------------------- Key dates Assessment set: Tuesday 8 January 2013 First* group meeting (with tutors): Wednesday 24 January (studios 1,3,5) Wednesday 31 January (studios 2,4,6) (*Groups are expected to meet outside of these timetabled sessions in order to complete
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consider that propaganda is not something based solely on warfare or politics or advertising. The use of propaganda is virulent in peaceful societies not at war by virtue of bombarding the general public with advertising (Newspaper/Magazines/Radio/TV/Internet) for goods and services, political canvassing and promotional material (to channel social development and public opinion, to mold the population into following the the ideals of conflicting political ideologies). Does this contrast with the use
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long-term potential, the primary emphasis of the plan should be on programs to be implemented over the next year or two. Project Composition: * Paper (Due 11/25) * Presentation (Either 11/25 or 11/27) Presentation Format: * Give a brief overview of your marketing plan. * Make sure you time your presentation to be around 10-12 minutes (12-15 slides). * Avoid crowded slides and slides where the background detracts from the ability to read the words on the slide. * Consider
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economies; it helps to increase productivity, which can raise the standard of living. It is driven by technology advancements in communications and transportation and motivated by the desire for free markets. “Globalization can be technological (the Internet), economic (trade, pro- duction), cultural (television). Globalization can also foster international solidarity. But the dominant view is that globalization means increased commercial relations between people of different countries” (Unknown, 2009)
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