2008 PARTC QUESTION 1 Briefly discuss any three (3) benefits of planning in organization. Benefits of planning: 1. For better coordination • Planning provides a foundationfor the coordination of a broad range of organizational activities. • A plan helps to define the responsibilities of individuals and work groups and helps coordinate their activities. 2. Focus on forward thinking • The planning function forces managers to think ahead and consider resource
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High – involvement purchase decision B: Low – involvement purchase decision Marketing Plans Reading: Contemporary Marketing: Chapter 2 + Ch. 2 Appendix Web sites: http://www.jpec.org/handouts/jpec33.pdf http://www.netmba.com/marketing/process/ Questions: 1. Strategies are designed to meet objectives. Tactics are designed to implement strategies. Are tactics designed to be long-term actions? A: Yes B: No 2. Ralph’s Jelly Rolls are experiencing a decrease in market share
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What are the four basic functions that make up the management process? How are they related to one another? The four basic functions of the management process are planning and decision making, organizing, leading and controlling. Managers utilize all of these processes to achieve the goals of their organization. 2. What are the four basic activities that make up the management process? How are they related to one another? The basic activities that make up the management process include setting
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organization's strategy? A. | Strategy determines how an organization will compete | B. | Strategy is implemented through projects | C. | Only top management must understand strategy | D. | Project selection should be clearly aligned with strategy | E. | Project management plays a key role in supporting strategy | | 2. | A project selection process that is strongly linked to strategy results in A. | The most profit. | B. | Better utilization of the organization's
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Chapter 9 119. What valuable functions can brands perform for a firm? Brands also perform valuable functions for firms. First, they simplify product handling or tracing. Brands help to organize inventory and accounting records. A brand also offers the firm legal protection for unique features or aspects of the product. 120. Describe the three ingredients of customer-based brand equity. There are three key ingredients of customer-based brand equity. 1. Brand equity arises from differences
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1-15 & Case Questions 1, 3, 8, 11 & 14 Katie Nickell October 1, 2011 Chapter 1 - Understanding the Manager’s Job 1. What are the four basic functions that make up the management process? How are they related to one another? Planning and decision making, organizing, leading and controlling are the four basic management functions. Planning and decision making are very important functions when maintaining effectiveness. It will be a very frustrating situation if you don't have any goals
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companywide strategic planning and its four steps. 2. Discuss briefly how to design business portfolios and develop growth strategies. 3. Explain marketing’s role under strategic planning and how marketing works with its partners to create and deliver customer value. 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it. 5. List the marketing management functions, including the elements of a marketing plan. COMPANYWIDE STRATEGIC PLANNING:
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Part One Overview of Strategic Management The first chapter of this book introduces strategic management, the set of decisions and actions that result in the design and activation of strategies to achieve the objectives of an organization. The chapter provides an overview of the nature, benefits, and terminology of and the need for strategic management. Subsequent chapters provide greater detail. The first major section of Chapter 1, “The Nature and Value of Strategic Management,” emphasizes
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taken from, or motivated by the following problems. Sample solutions appear below. 1) Identify four problems endemic to the traditional file environment. 2) Define total cost of ownership. Identify nine important cost components. 3) Discuss the various types of personnel required by a technology infrastructure and its attendant information technology services. 4) Identify and briefly describe the five moral dimensions raised by information systems. 5) List three ways in which all organizations
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view of marketing? A) Firms should just focus on production because if the products are good then they will automatically sell. B) Firms should just focus on production and selling because marketing occurs as a part of the selling process. C) Firms should have a proper marketing team that can increase consumers' awareness of their products and rouse their interest in them. D) Firms should price their products as low as possible so that marketing them becomes easy. E) Firms should remember that
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