Prof. Dr. Arnd Huchzermeier WHU-Otto Beisheim School of Management Burgplatz 2 56179 Vallendar Germany ah@whu.edu Prof. Stephen E. Chick INSEAD Boulevard de Constance 77305 Fontainebleau Cedex France stephen.chick@insead.edu ISBN 978-3-540-79183-6 e-ISBN 978-3-540-79184-3 Library of Congress Control Number: 2008925414 © 2008 Springer-Verlag Berlin Heidelberg This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the
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PART 2 The Global Marketing Environment CHAPTER 2 The Global Economic Environment Case 2-1 The Global Economic Crisis I n his 1997 book One World, Ready or Not, William Greider described the United States as “the buyer of last resort.” Greider explained that, for many years, the United States was the only nation that was willing to absorb production surpluses exported by companies in Europe, Asia, and Latin America. Greider asked: “Who will buy the surpluses when the United States
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BooK 1 ETHICAL AND PROFESSIONAL STANDARD S, QuANTITATIVE METHODS, AND EcoNOMics - Readings and Learning Outcome Statements .......................................................... 6 Study Session 1 - Ethical and Professional Standards ............................................ 13 Study Session 2 - Ethical and Professional Standards: Application Self-Test - Ethical and Professional Standards ....................... 110 128 138 256 262 339 344 349 358 ...........
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Library of Congress Cataloging-in-Publication Data A catalog record for this book is available from the Library of Congress ISBN: 978-0-08-055450-1 (Volume 3) ISBN: 978-0-08-087929-1 (Volumes 1, 2 and 3) For information on all Elsevier publications visit our website at www.elsevierdirect.com Printed and bound in Hungary 09 10 11 12 13 10 9 8 7 6 5 4 3 2 1 Contributors to Volume 3 Robert H. Chenhall Mark A. Covaleski Antonio Davila Mark W. Dirsmith David A.
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Bhopal disaster Co o r din at es: 2 3 °1 6 ′ 5 1 ″ N 7 7 °2 4 ′ 3 8 ″ E From Wikipedia, the free encyclopedia The Bhopal dis as te r (commonly referred to as Bhopal gas trage dy) was a gas leak incident in India, considered one of the world's worst industrial catastrophes.[1] It occurred on the night of December 2–3, 1984 at the Union Carbide India Limited (UCIL) pesticide plant in Bhopal, Madhya Pradesh, India. A leak of methyl isocyanate gas and other chemicals from the plant resulted
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~~~Concept of Wind-tunnel~~~ Wind tunnels date back to the 1870’s. Scientists realized it didn’t matter if an object was stationary and air was blown was over the object or if the object was moving through the air. The resultant forces over the object would be the same. The idea of blowing air over an object and determining the forces lead to the invention of wind tunnel. As the name suggests, a wind-tunnel is a cylindrical tunnel in which air is blown from one side by a huge fan at high
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Annual Report 2011 Industrial Technology Institute Your Partner in Technological and Industrial Growth Contents ITI Quality Policy 1 Act & Legislation 2 Mandate 2 Vision 2 Mission 2 Board of Management and Committees 3 Organization Structure 4 Senior Management 5 Chairman’s Message 6 Executive Report 8 Performance Highlights 15 Quality Infrastructure 19 Accelerating Industrial Technology Development 22 Benchmarking
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1 ACQUISITIONS AND TAKEOVERS When analyzing investment decisions, we did not consider in any detail the largest investment decisions that most firms make, i.e., their acquisitions of other firms. Boeing’s largest investment of the last decade was not a new commercial aircraft but its acquisition of McDonnell Douglas in 1996. At the time of the acquisition, Boeing's managers were optimistic about the merger, claiming that it would create substantial value for the stockholders of both firms. What
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Grant Writing FOR DUMmIES 3RD ‰ EDITION by Dr. Beverly A. Browning, MPA, DBA Grant Writing For Dummies® 3rd Edition , Published by Wiley Publishing, Inc. 111 River St. Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2009 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means
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com/content/21/5/334.refs.html >> Version of Record - Oct 1, 2001 What is This? Downloaded from bst.sagepub.com at University of Wollongong on October 1, 2013 BULLETIN2001/SCIENCE, TECHNOLOGY & SOCIETYPR Nakajima tober OF GREEN ADVERTISING AND GREEN / Oc- Green Advertising and Green Public Relations as Integration Propaganda Nina Nakajima University of Toronto lic perception must also be managed. To avoid a negative public image, companies can create the perception that they are effectively
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