Measuring the Bullwhip Effect Termpaper for International Logistics WS14/15 Lecturer: Christian Deckert Johannes Wolff BA13, International Business , International Trade 1132214046 Table of Contents List of Figures ii 1. Introduction 1 2. The Bullwhip Effect as a Supply Chain Phenomenon 1 2.1. Managing the Supply Chain 1 2.2. The Bullwhip Effect as Supply Chain Dynamics 2 2.3. The Bullwhip Effect as an Inevitable Consequence of Supply Relations—The Beer Game 3 2.4. The
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For product ordering, I employed a three phase strategy. The first phase was to order more products from KHBC Brewery then current retail order level so we would have inventory on hand to support increased orders, when the advertising efforts took effect. The second phase was to order products based on increased retail order level while adjusting the final order to compensate for brewery delivery in efficiencies. The third phase, towards the end of the Kentucky Swamp Brew sales campaign was to adjust
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Ertek, G., Eryılmaz, E. (2008) “The bullwhip effect in supply chain: Reflections after a decade” . CELS 2008, Jönköping, Sweeden. (presented by EmreEryılmaz). Note: This is the final draft version of this paper. Please cite this paper (or this final draft) as above. You can download this final draft from http://research.sabanciuniv.edu. THE BULLWHIP EFFECT IN SUPPLY CHAIN Reflections after a Decade Gürdal Ertek, Emre Eryılmaz Sabancı University, Orhanlı, Tuzla, 34956, Turkey Abstract A
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A bullwhip consists of a handle section, a thong, a fall, and a cracker. A wrist loop may also be present, although its chief purpose is for hanging one's whip on a hook. Aesthetically, it finishes the handle. The main portion of the bullwhip's length is made up of a braided body or thong. Made of many strips of leather, the number of braids or plaits is an important factor in the construction of the whip. Often the thong is multi-layered, having one or more "bellies" in the center. Quality whips
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Flowers in the Attic Wendy Lupton ENG 225 Introduction to Film Jonathan Beller March 25, 2012 Flowers in the Attic Introduction The movie in this essay will be on the 1987 movie the Flowers in the Attic by Jeffrey Bloom. It is a movie where you will feel very suspenseful with all the drama that is happening to the children and what their mother does to stop it. Their grandmother treat’s them very awful when their mother is not home. Storytelling The story of the Flowers in the Attic
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of the bullwhip effect and furthermore also insight to the challenges of distributing material and information within a supply chain. I have applied the cause-effect theory in order to obtain an understanding of the root causes, the reasons, to why the bullwhip effect, the result, occurred in the supply chain in the LEGO game (Slack, Chambers and Johnston, 2010). Hence the structure of this assignment will be based upon a cause-effect analysis which treats the experienced bullwhip effect as the result
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Supply Chain Coordination and Bullwhip Effect Name University Instructor Institution Date Supply chain coordination and bullwhip effect Introduction The development of effective coordination in organizations is essential for the maximization of the process of turning competitive advantage into profitability. Such coordination must occur both within the organization production and sales departments and beyond to include organizations contracted to handle its products. The process
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THE BULLWHIP-EFFECT IN A MULTI LEVEL SUPPLY CHAIN NETWORK Research in Progress Reisich, Friedrich, University of Duisburg-Essen, 2247800, Essen, Germany, friedrich.reisich@stud.uni-due.de Abstract Forrester discovered the amplification and oscillation of order information in supply chains about 55 years ago and called it the Bullwhip Effect. Since then researchers look for reasons and try to find countermeasures. Most of the countermeasures which were formulated in the last decades are
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Bullwhip effect refers to a scenario which arises due to change in consumer demand thereby affecting the companies in the supply chain to order more or less goods to meet the current demand in the market. It may also be viewed as a trend of bigger and bigger oscillations of inventory in relation to the change in demand from the consumers as one looks at the supply chain from the retailer way back to the raw material source. The variability of the demand determines the size of the loop in the various
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Supply Chain Management Assignment ON BULLWHIP EFFECT AND DELAYED DIFFERENTIATION Submitted to Prof Dr. P.R.S.Sarma Submitted by VENKATA RAJA GOPAL RACHERLA Regd. No.: 1226109236 SEC-B MBA (IB) - 2009-11 1 INDEX S No. I 1 2 3 Topic Bullwhip effect Introduction Explanation Causes of Bullwhip Effect Possible Remedies The Bullwhip effect in the electricity sector Conclusion Postponement or Delayed Differentiation Page no. 3 4 4 5 4 5 6 7 6 II 1 10 11 12
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