Aggressive Competitor: How Product Line Expansion Can Increase All Firms¶ Profits.´ According to him, if a McDonald¶s and a Burger King compete in the center of a small town, and a Burger King opens in the suburbs, it can boost profits for the McDonald¶s store. In previous research, Thomadsen demonstrated that prices at fast food outlets located near other outlets belonging to the same chain often charge high prices to avoid cannibalizing sales between the two outlets. These price differences can be large
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Tom Alessio, marketing vice president at Porcini’s, Inc., of Boston, was pondering issues raised by a potential expansion of his company’s restaurant business. The domestic market for full-service chain restaurants was nearing its saturation point at both in-city and shopping mall locations. The big chains were looking overseas for growth, but as a small regional player, Porcini’s had neither the resources nor brand power to pursue that option. It needed a domestic avenue for growth. Alessio had persuaded
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Way to Serve Burgers REGINALD MARTIN JUSTIN TINIO JULIUS YANG Product Description Many Filipino, especially “men” are not satisfied in the burger they eat, even , whoppers of Burger King, burger champ of Jollibee and Big Mac of McDonalds, all of them are to expensive and not satisfying all the consumers, therefore we decided to make big, satisfying, delicious, and optimal burger. Our group distinguishes and research about burger patties, and
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a crossroads in the early 1990s. Domestically, sales and revenues were flattening as competitors encroached on its domain. In addition to its traditional rivals—Burger King, Wendy’s, and Taco Bell—the firm encountered new challenges. Sonic and Rally’s competed using a back-to-basics approach of quickly serving up burgers, just burgers, for time-pressed consumers. On the higher end, Olive Garden and Chili’s had become potent competitors in the quick service field, taking dollars away from McDonald’s
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cLibel Paper Team Front Row MGMT 382 Michael Baumgarden Jonathan Gutierrez McCall Shilling Josh Greene Caleb Ode Firas Zaia Introduction McDonald’s is undoubtedly the largest fast food restaurant chain in the world. At this magnitude, it is important to note that any business decision that McDonald’s makes has great implications for the millions of stakeholders, including the shareholders, managers, suppliers, employees, and ultimately the consumer. This is why it’s imperative that
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the factors of Porter’s five forces: 1) Threat of New Entrants Economies of Scale Large chains do see some advantages of economies of scale which new entrants are not easy to obtain. For example, Café de Carol has adopted centralize kitchen and large-scale advertising program (Appendix 1). Product Differentiation While differentiation is a large and necessary expense for the large fast food chains in the industry, it is not difficult for private startups to overcome and thus not a significant
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are the factors of Porter’s five forces: 1) Threat of New Entrants Economies of Scale Large chains do see some advantages of economies of scale which new entrants are not easy to obtain. For example, Café de Carol has adopted centralize kitchen and large-scale advertising program (Appendix 1). Product Differentiation While differentiation is a large and necessary expense for the large fast food chains in the industry, it is not difficult for private startups to overcome and thus not a significant
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all aspects of a firm. One of the most important factors of success is imbedded in the marketing management team of a company. In this project, Subway’s marketing strategy is thoroughly researched to reveal why the firm is thriving among fast food chains around the world. This is done through researching the background on the company, analyzing the fast food market, identifying the position/competition/brand, evaluating the services and pricing, and finally considering promotions/marketing. Through
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Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous
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The Goal of MacDonald Fast Food Restaurant and the Strategy Adopted to Achieve the Goal Abstract: The successful implementation of business strategy is quite visible throughout the establishment and management of MacDonald’s fast food business. In this project, I will discuss strategies linked to the external environment and structure of the business. The project has been organized in the following manner: First, the introduction to MacDonald’s success. Second, I will examine some specific
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