“Iba ang Dating ‘pag PSN ang Ka-bonding” A Marketing Plan for Pilipino Star Ngayon by The Mighty Five BSBA MM 4-5D September 2013 Executive Summary The Marketing Plan for the Pilipinio Star Ngayon targets the following improvement in key results areas; KRA | 2014 | 2013 | % Increase | Daily Sales (units) | 400,000 | 354958 | 13% | (Amount) | P2,880,000 | P2,555,698 | 13% | Market share in Mind(Ranking) | 1st | 3rd | 66.66% | The general thrust for next year will
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HIRING PROCESS * Create a Hiring Checklist – the management will create a checklist with the qualities that the employee must possess. Also list the steps that the business plan to take in the hiring process to serve as a guide as they begin the search. * Write a Job Description - Once the management knows the type of candidate they’re looking for, they can post a job description. This means they must first write the job description, which will be useful in attracting qualified and interested
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Burger Strategic Marketing Management Burger Machine Co Hortillas Lazaro Melgar Sison Vergara Table of Contents 1. Executive Summary 2. Situational Analysis 3. Market Strategy 4. Financials 5. Controls 1.0 Executive Summary Burger Machine is a local burger stall business that has been present in the Filipino market since 1980. They were the first to establish a 24/7 business idea and was named the “the burger that never sleeps”. Burger Machine currently
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Burger Strategic Marketing Management Burger Machine Co Hortillas Lazaro Melgar Sison Vergara Table of Contents 1. Executive Summary 2. Situational Analysis 3. Market Strategy 4. Financials 5. Controls 1.0 Executive Summary Burger Machine is a local burger stall business that has been present in the Filipino market since 1980. They were the first to establish a 24/7 business idea and was named the “the burger that never sleeps”. Burger Machine currently ranks
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COCONUT INDUSTRY PROFILE I. INDUSTRY OVERVIEW Coconut production constitutes one of the four major sectors of Philippine agriculture, the others being rice, corn and sugar. About 85% of coconut production is exported in the form of copra, coconut oil and dessicated coconut. The coconut industry is a dominant sector of Philippine agriculture. The country has the world’s widest geographical area planted to coconut. Of the 12 million hectares of farmlands, 3.1M
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Primary information. This is research you compile yourself or hire someone to gather for you. Secondary information. This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Most of the research you gather will most likely be secondary. When conducting primary research, you can gather two basic types of information: exploratory or
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Burger Machine Case Study In: Business and Management Burger Machine Case Study HIRING PROCESS * Create a Hiring Checklist – the management will create a checklist with the qualities that the employee must possess. Also list the steps that the business plan to take in the hiring process to serve as a guide as they begin the search. * Write a Job Description - Once the management knows the type of candidate they’re looking for, they can post a job description. This means they must first
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BURGER MACHINES – MARKET SIZING Introduction This is a case study based on a real case that OC&C worked on in 2005, trying to gain an idea of the global market for Burger machines. This is typical of an ‘analytical’ case study that you will get asked – requiring sound numerical skills (the ability to competently use a calculator), the ability to come up with some sensible estimates and some commercial awareness. Excellent candidates differentiate themselves by the quality of the answer, but also
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company stores and the 839 franchise stores in the United States and Canada (Burke, 2012). In each of the 1000+ stores the menu is the same, burgers are made fresh daily, French fries cut daily featuring the name of the farm that grows the potatoes, and a kosher hot dog. The only menu choice a customer might have is what they want on their burger. Murrell decided that a simple menu of food made perfectly was the key to their success (Welch, & Murrell, 2010). Too many menu items would result
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on the food industry, particularly- burger patties, which is made up of horseradish and mongo beans. It is low in cholesterol, rich in protein and fights against cancer. Our product is new to the food business ventures that may capture the attention of those who are food lovers through with the product’s Unique Selling Proposition. We see this as an opportunity and advantage to generate effectual marketing and advertising. Financial Highlights The study of the financial stability of the company
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