EXECUTIVE SUMMARY Type of Business E.S. Food Corporation is a corporation established in 2013 that will offer a new product and made from vegetables and fish. The company’s goal is to endorse the production of healthy patties made from organic ingredients. Management Highlights E.S. Food Corporation chose corporation as our form of organization. It is formed and authorized by law to act as a single person although constituted by one or more persons and legally endowed with various rights and duties including the capacity of succession. The associates are known as shareholders and each of their shares in the ownership, control and profits of the corporation is determined by the portion of shares in the company that they own. Success of the company will depend on the input, perseverance and endeavour that they will be providing.

Marketing Highlights The company focus their energies on the food industry, particularly- burger patties, which is made up of horseradish and mongo beans. It is low in cholesterol, rich in protein and fights against cancer. Our product is new to the food business ventures that may capture the attention of those who are food lovers through with the product’s Unique Selling Proposition. We see this as an opportunity and advantage to generate effectual marketing and advertising.

Financial Highlights
The study of the financial stability of the company will only consider years 2014 to 2018 financial accounts. The figures we have in the prior study will be helpful in computing the cost of products. The financial information is assumed distributed evenly during the year. All government regulations are complied with and paid within regulated period as provided by law.
Socio Economic Contribution
The business undertaking embraces the socio-economic scope with the following main fields: Healthy, Environment and Community. It is to be noted that health is wealth and it starts with the food intake. It must be nutritious, delicious and conscious. It is for the benefit of all who are involved in the operations of the business and to have an environmentally safe procedure while in commission with the business.
MANAGEMENT ASPECT
Key Business Operation
ES Food Corporation’s office and production is located at Karuhatan, Valenzuela with amenities offered such as CCTV and Wi-Fi. The creator and founders of the company will be in employment to help cut production cost and also for the purpose of congregating more experience, familiarity and confidence to put up the company bigger and well-built. For a total of 24 staffs and workers will be working for about 9 hours a day. The diminutive amount of workers and staffs will be in-charge for the operations and manufacturing of Munggay Patties. The company will make sure that products are well process in agreement with the vital standards of the Bureau of Food and Drugs (BFAD). ES Corporation will ensure that raw materials and ingredients will not damage the consumer’s health. In addition to that, ensuring that employees are in good health condition and have a good health benefits that can able to do their jobs well to guarantee the competence of the work in the production process.
ES Food Corporation will be distributing the Munggay Patties to Super 8 grocery stores which have 12 accessible branches placed at Super 8 Caloocan, Super 8Caloocan- Jackman, Super 8 Las Pinas, Super 8 Makati- Guadalupe, Super 8 Makati- Southgate Mall, Super 8 Mandaluyong, Super 8 Paranaque-Uniwide Warehouse Club, Super 8 Uniwide Coastal Mall, Super 8 Pasay, Super 8 Pasig, Super 8 Manila, and Super 8 Quezon City. The distribution process will be by the utilization of trucks.
Type of Business
E.S. Food Corporation is a company established in 2013 that will offer a new product made from vegetable materials and tuna fish. The manufacturing company’s goal is to endorse the production of healthy patties made from organic and fresh ingredients. To the fact that the manufacturing company wants to implement health and wellness and that is by putting up our own nutritious burger patties that will cater to the company’s target market, respectively. With our product, the Munggay patty, we can contribute to the society. We can provide relevant information wherein consumers may be more aware of their health. Also, we can give more opportunities such as employment and livelihood to the folks. The business also wants to support the LOHAS, Naturalites, and Drifters in terms of their advocacies. The said company doesn’t only focus to the production of healthy burger patties but also to protect and preserve our environment. Lastly, our company wants to attain Environmental sustainability wherein the company may meet its financial objectives while promoting the long-term well-being of the natural world.
Organizational Structure
Organizational Chart

Board of Directors

Board of Directors

Manufacturing
Staff
Manufacturing
Staff

Accounting Officer

Accounting Officer

Operation Supervisor

Operation Supervisor

Human Resource Officer

Human Resource Officer

General Manager

General Manager

Maintenance
Staff

Maintenance
Staff

Sales Officer

Sales Officer

Security Guard

Security Guard

Truck Driver/Assistant

Truck Driver/Assistant

Table 1. Table of Capitalization Names | Capital Contribution(In pesos) | Britana, Chariza Claudette A. | P730,097 | Enriquez, Diane P. | P730,097 | Mabansag, Virgilia Ann T. | P730,097 | Mendoza, Jo Ellaine R. | P730,097 | Ocampo, Nica Patricia R. | P730,097 | Sicio, John Emmarson B. | P730,097 | Total Capital Contribution | P 4,380,582 |

Table 1 show that each member of the board agreed to the contribution P730,097 each annually as contribution to the configuration of the business. The group formed a general type of corporation wherein the profit and losses are divided equally, since we are a corporation, we are subjected to government taxes as well.

Job Description
BOARD OF DIRECTORS
Duties and Responsibilities * Assesses the overall direction and strategy of the business. * Selects officers for the board. * Recruit, compensate, retain, evaluate and supervise the manager. * Establish a policy based on governance system. * Govern the organization and the relationship with the CEO. * Protect the organization’s assets and member’s investment. * Monitor and control functions. * Chairs meetings of the board. * Approving annual budgets and ensuring the availability of adequate financial resources.

Job Requirements * A partner of the company. * Has a share to operate the company. * Committed to the work of the organization. * Knowledge and skills in one more areas of Board Governance, policy, finance, programs, and/or personnel. * Willingness to serve on at least one committee and actively participate as well.

GENERAL MANAGER
Duties and Responsibilities * Decision making is bestowed upon the General Manager, because he/she is the one to analyze situations and determine the best course of action. * Ensures that the company /business keep competent employees. * Understand the recruitment and selection, as well as having the skills to judge potential candidates for hiring. * Responsible for overseeing all administrative functions in the business. * Leading and directing employees.
Job Requirements * Must possess at least a Master’s or Bachelor’s Degree in Business Administration, particularly in fields of finance, accounting, management, and industrial relations. * At least 3-5 years’ work related experience. * Must have a reliable method of communicating with employees ( e.g. telephone, cellular phones, ), and be accessible 24 hours a day, 7 days a week/ maintains an open door policy. * Able to work with flexible hours necessary to operate and manage the business effectively. * Must possess strong communication skills, both written and verbal, as well as demonstrate outstanding leadership. * Excellent interpersonal skills and problem solving ability. * Computer proficient.

HUMAN RESOURCE OFFICER
Duties and Responsibilities * Handle and oversee a variety of human resource functions to their employers. * Involved in every aspect of the staffing process. * Determine the hiring needs, recruit candidates, screen applicants, conduct interviews, and participate in the selection process. * Involved in creating and maintaining job descriptions. * Performs various tasks and functions designed to ensure positive relationships between the company and the members of its workforce. * Ensures that the employees are properly compensated and make that certain jobs are properly classified. * Responsible for properly processing payroll deductions and ensuring payroll records are properly maintained.
Job Requirements * Must possess equal employment opportunity views to ensure that staffing is handled in a non-discriminatory way. * Candidate must be at least a Bachelor’s/College Degree, preferably Psychology or Human Resource equivalent. * With at least of 3 years of work experience * High capability in people development and talent management.

OPERATIONS SUPERVISOR
Duties and Responsibilities * Manage and direct operations team to achieve business targets. * Assist in developing or updating standard operating procedures for all business operational activities. * Build strong relationship by addressing customer issues and complaints in a timely manner. * Assist in employee appraisals, promotions, compensation and termination based on the performance review. * Assist in developing operating and capital budgets. * Monitor and control expense according to the allotted budget. * Conduct performance review and provide performance feedback to staff. * Maintain accurate and clear documentation for operational procedures and activities.

Job Requirements * Bachelor’s Degree in Business Administration, preferably with the course of operations management. * At least 3 years of work experience on the related field. * Excellent computer skills and communication skills, both verbal and written. * Leadership in managing staff groups and major projects or initiatives. * Excellent interpersonal skills and a collaborative management style. * Ability to look at situations from several points of view. * Delegate responsibilities effectively. * Commitment to high professional ethical standards and a diverse workplace.
SALES OFFICERS
Duties and Responsibilities * Responsible for assessing income data, as well as developing and soliciting new accounts by generating sales through promotional activities and customer relationship building. * Must act as a bridge between the company and its current market and future markets. * Display efficiency in gathering market and customer information to enable negotiations regarding variations in prices, delivery and customer specifications to their managers. * Help management in forthcoming products and discuss on special promotions. * Review company’s performance and aim at exceeding their targets. * Record sales, order information, and report to the sales department. * Provide accurate feedback on future trends to their respective employers.
Job Requirements * Graduate in Business or Management. * Strong communication skills with strong business knowledge. * Highly motivated and ambitious in achieving goals. * Should be capable in thriving in the competitive markets. * Candidate must have at least a work experience regarding dealing with customers effectively and efficiently.

MANUFACTURING LABORERS
Duties and Responsibilities * Determine materials and move containers commensurate to given instructions. * Assist in loading materials and products and convey materials from storage to work to designated area. * Establish machinery ensuring all production material is available. * Operate and monitor equipment and restock materials as required. * Determine and report malfunctions to appropriate parties. * Maintain equipment and assigned manufacturing area cleanliness. * Perform all manufacturing related tasks and duties. * Maintain positive work relations between customers, suppliers, co-workers, and the management. * Promote safety and implement company policies always.
Job Requirements * At least high school graduate. * Must be 18 years old and above. * Knew how to prepare and assemble units. * Must be in good health, able to read, write and speak English in order to comprehend instructions on the job and in related training classes. * Must be willing to be cross-trained and move to other areas when needed.

ACCOUNTING OFFICER
Duties and Responsibilities * Responsible for the entity’s overall procurement and ensuring that procurement funds are spent efficiently. * Responsible in assisting to optimize the lowest finance transaction progress. * Must be in charge of all the accounts maintained in the company, as well as keep hold of payments and receipts. * Responsible for looking whether all the audit objectives and audit statements are responded properly.
Job Requirements * Candidate must at least possess a Bachelor’s/College Degree, Finance, Accountancy, or Banking equivalent. * Problem solving skills are necessary, as well as professionalism, which is a must for account officers. * Should know how to handle accounts through computer systems. * Able to work with teams in times of crisis. * Time management is compulsory. * At least a year of work related experience.

MAINTENANCE STAFFS
Duties and Responsibilities * Performs the minor and major repair of all buildings and equipment. (Major repairs are under the supervision of licensed maintenance workers.) * Performs preventive maintenance procedures in building mechanical equipment on a scheduled basis. * Responds on emergency maintenance requests as required. * Assists with the renovation of buildings, and maintains the records of scheduled maintenance procedures.
Job Requirements * Must be 18 years old and above. * High school diploma is preferred. * Must be in good health, able to read, write and speak English in order to comprehend instructions on the job and in related training classes. * Good skill in the use of hand and power tools. * One year of work related experience is required. * Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions.
Salaries and Benefit
Employees will be paid only based on the number of working hours he/she has done.
Work schedule
ES Food Corporation work schedule Positions | Time | Schedule of work | General Manager | 8:00am - 5:00pm | Monday to Saturday | Operations Supervisor | 8:00am - 5:00pm | Monday to Saturday | Human Resource Officer | 8:00am - 5:00pm | Monday to Saturday | Accounting Officer | 8:00am - 5:00pm | Monday to Saturday | Sales Officer | 8:00am - 5:00pm | Monday to Saturday | Manufacturing Staff | 8:00am - 5:00pm | Monday to Saturday | Maintenance Staff | 8:00am - 5:00pm | Monday to Saturday | Driver and Delivery In charge | 8:00am-5:00pm (Twice a week) | Monday and Thursday | Security Officers | 8:00am-5:00pm (Twice a week) | Monday and Thursday |

Working hours shall consist of 9 hours. From 8:00 in the morning until 5:00 in the afternoon. Truck Drivers and Delivery boy will have a different working hours depending on the time and day of their delivery. When Saturdays we will only operate from 8:00am -12:00nn. But in the case of typhoons or fortuitous events, we might add or reduce the working hours depending on the demand of our potential consumers.

The company will also provide benefits to all our employee substantial benefits. It consists of: * Phil. Health Benefits * PAG IBIG * 13th Month pay * SSS Insurance
The benefits are valid to all the regular employees of the company. It will be terminated if they made an offense, misconduct, bad records, and controversies that affect the company’s name and it reputation.
Other consideration includes: * Maternity and Paternity leave * Sick leave * Vacation leave * Training and development opportunities * Holidays ( there is payment holidays)
Hiring of Personnel
ES Food Corporation opens its application process to all potential job seekers; and entertains all applicants with equal treatment and no partialities to partake. The Management hires potential employees regardless of his/ her race and religion. Assessment of the applicants will solely be based on the qualifications that the company is seeking for. As a job application protocol, an applicant is required to present recent and updated curriculum vitae before the interview formally starts. For applicants applying for high positions, the company requires all them to undergo examination and interview; to ensure competence in handling administrative positions. Qualified applicants are expected to conform to the rules and regulations floored by the company; employees who practice disobedience or any form of disconformities with the set rules and regulations will be reprimanded by the management.
Orientation
Do’s * We are going to inform all of our company employees about our new or recent hiring processes. * Our company would also encourage everyone to take part in the making of our orientation process a pleasant and welcoming experience. * We are also to ensure all equipment and materials are ready and set-up for the use of their newly hired employees. * Our company would spread the orientation process over a few months in order to allow them to check with the employee and assess their progress and see how they are adjusting with the new processes. * We are also to administer a survey after a month in order to gain feedback on how effective they found the orientation process and suggestions for the company’s improvement.
Don’ts
* The company should not overwhelm the employee on the first day with tremendous amounts of information. * We are to not skip the paper works and rather, have them start training on the job first. * Our company should not overload them with copious manuals and forms. * Lastly, there should not have a rush through the orientation process, so as to make employees feel like they will have all the learning and information they ought to deserve.
Performance Appraisal
The purpose of the review is to determine objectively how well an employee is performing in his/her current position.
Rating Levels of Performance
1 - Outstanding Overall performance is outstanding. Consistently carries out responsibilities in an exceptional manner. Performance is approaching the level of the ideal or perfect employee.
2 - Exceptional Performance is very good and is above standard most of the time. Periodically exceeds expectations.
3 - Meets Job Standards. Overall performance is satisfactory. Does good work most of the time and meets the requirements of the job.
2 - Marginal Overall performance does not meet job requirements. Periodically, performance is inconsistent and unacceptable in some areas.
1 – Unsatisfactory. Overall performance is unsatisfactory.

GANTT CHART

TECHNICAL ASPECT

Product Concept
E.S. Foods Corporation will be introducing an innovative turn on food product development. Coming up with a brilliant idea of providing a demand to satisfy what a consumer needs and wants from a burger patty, our company will be make sure that the product we are indeed offering will definitely give a solution to the desires of consumers in becoming more conscious of their healthy lifestyle.
Munggay Patty anticipate to compete with the leading burger patty brands in the market, that is why our company will make it to the point that the quality of our product will be at its best so that the delightfulness of our consumers will be achieved at its most. Together with our well-trained staff and personnel, their passion and dedication in work of preparing these products will result to high quality product preparation.
Made from the freshest vegetables and fish, studies shows that our Munggay Patty has indeed the appropriate nutritional facts that will not only benefit the kids’ healthy lifestyle, but as well as adults. Ingredients from the patty certainly contain the nutrients needed by their bodies in order to stay healthy and fit.

Benefit FEATURES | ADVANTAGES | BENEFITS | * 100% Malunggay * 100% Mung Beans * Packaging * Made up of organic ingredients and freshwater resources * Contains Nutritional facts | * Oil free * Availability of the components being utilize in making the product. * Balancing the cholesterol levels in the body * Well improved burger patties | * Low density of lipoprotein (known as bad cholesterol) * Contains three times the potassium in bananas. * Contain four times the vitamin A in carrots. * Improve Vision * Helps strengthens the immune system * Contain two times the protein in milk. |

Company Profile and Logo

Whenever somebody hears the word ‘burgers’, everyone think of it as one of the most sought after food which can satisfy not only your hunger but also your cravings. Being in a country in which burgers are sold out like hotcakes, entrepreneurs develop a huge advantage because of this traditional American custom of eating burgers which ruled our country for so many decades already. Restaurants and food stalls are not even complete without burgers listed on it. With a reasonable capital and an ounce of creativity to match, it will be considered as one of the best businesses in the food industry.
We, the E.S. Foods Corporation, therefore developed a resolution to focus on evolving a typical burger patty to a one that has a distinct and exceptional offering. With our full confidence concerned, we, the budding entrepreneurs of the E.S. Foods Corporation definitely trust that this product of ours will eventually succeed. Naming it as ‘Munggay Patty’, the name itself will prove that our product is unique and creative enough to the public’s ears, in which it would develop their curiosity to try, or better yet, patronize our product. Regarding its unique selling proposition, the patty contains munggo beans and malunggay leaves for fresh vegetables, while fish and shrimps for seafood ingredients. Moreover, this one-of-a-kind combination will definitely knock your eyes out.
Over years, people’s concern regarding eating of a healthy, balanced diet makes their satisfaction go dynamic. That is why it is essential for us also to be able to identify, integrate and stabilize what the consumers want and what is required for their healthy living. Thus, the Munggay Patty is born to satisfy what you are craving for.

Location
The production site and the main office will be located at Karuhatan, Valenzuela City. The location is big enough to house both the office and production site of the company. E.S. Corporation chooses this location because this area is a former warehouse site. So the divisions and structure are already there though some repairs are needed. Such as paint, renovation and cleaning the area is needed to enhance the place prior to production.

Manufacturing Process
In Manufacturing method of Munggay, E.S. Corporation will make sure that our products are well process in agreement with the vital standards of the Bureau of Food and Drugs (BFAD). ES Corporation will ensure that our raw materials and ingredients will not damage our consumer’s health. We will make sure that our employees are in good health condition and have a good health benefits that can able to do their jobs well to guarantee the competence of the work in the production process.
We are confident that we can sustain the cleanliness and orderliness of all the equipment’s and tools that we are using. In view of the production line of our products, the group will supervise our manufacturing actions, records and storage rate and saving production rate.

Production Process
Step by step procedure and duration in making Munggay Patty
Step 4: Put the onions, garlic and ginger separately in the cutting machine to chop for 1 min.
Step 4: Put the onions, garlic and ginger separately in the cutting machine to chop for 1 min.
Step 3: The machine will boil the malunggay and fish separately for 10 mins and munggo for 20 mins.

Step 3: The machine will boil the malunggay and fish separately for 10 mins and munggo for 20 mins.

Step 1: Gather all the materials needed.
Step 1: Gather all the materials needed.
Step 2: Put all the materials in the automatic patty maker machine.
Step 2: Put all the materials in the automatic patty maker machine.

Step 7: Set the shaped and formed burger patties into the Tray filling and sealing machine for the final packaging. (The machine can produce 80-500 packed patties per min).
Step 7: Set the shaped and formed burger patties into the Tray filling and sealing machine for the final packaging. (The machine can produce 80-500 packed patties per min).
Step 5: Gather all the ingredients and the patty maker will mix it for 20 mins.
Step 5: Gather all the ingredients and the patty maker will mix it for 20 mins.
Step 6: After mixing all the ingredients. The machine itself will do the interleaving and alignment of burger patties that will form and shape the burger patties. (The machine can produce 600 pieces per minute)
Step 6: After mixing all the ingredients. The machine itself will do the interleaving and alignment of burger patties that will form and shape the burger patties. (The machine can produce 600 pieces per minute)
Step 8: Bring the packed burger patties into the chilled-production room using trolleys.
Step 8: Bring the packed burger patties into the chilled-production room using trolleys.

Raw Materials | Malunggay is rich in Vitamin A. It contains four times more Vitamin A or beta-carotene than carrots. Hence, it is a weapon against blindness. It is also said to balance sugar levels, hence it is helpful in the fight against diabetes. The leaves and pods when taken in regularly will nourish the body with necessary vitamins and minerals. | | Mung bean sprouts contain rich quantities of Vitamin A, B, C and E. They are also known to be an excellent source of many minerals, such as calcium, iron and potassium. It is a rich source of protein and fiber, which helps one to lower the high cholesterol level in the blood system. Complex carbs are also effective in stabilizing blood sugar and prevent its rapid rise after meal consumption, apart from keeping body’s energy at a balanced level. | | Tuna is a saltwater finfish that belongs to the tribe thunnini, a sub-grouping of the mackerel family. It has a lot of benefits like protein, stroke, blood pressure, lower triglycerides, good for the heart, heart disease, obesity, immune system, B vitamins & Cancer. |

Unit | Image | Unit Price(PHP) | Quantity | Supplier | Total Cost | Yellow Fin Tuna | | P240 per kilo | 10 kilos | Subic( Sugbu-anon) | P2,400.00 | Egg | | P135per tray | 30 Trays | Rizal Poultry | P1,620.00 | Munggo | | P95per kilo | 25 kilos | Nueva Ecija(Raquel’s) | P2,375.00 | Malunggay | | P50per bundle | 40 bundle | Nueva Ecija(Raquel’s) | P2,000.00 | Onion | | P55per kilo | 20 kilos | Nueva Ecija(Raquel’s) | P1,100.00 | Garlic | | P60per kilo | 20 kilos | Nueva Ecija(Raquel’s) | P1,200.00 | Salt | | P180per bag | 1 bag | Balintawak(Marie’s) | P180.00 | Black Pepper | | P200per bag | 1 bag | Balintawak(Marie’s) | P200.00 | Ginger | | P50per kilo | 20 kilos | Nueva Ecija(Raquel’s) | P1,000.00 | Lemon Juice | | P120per kilo | 15 kilos | Nueva Ecija(Raquel’s) | P1,800.00 | Flour | | P30per kilo | 1 sack/ 25 kilos | Balintawak( Marie’s) | P750.00 | Total Raw Materials | | | | | P14,625.00 |

Step 7: Mix all the said ingredients in the automatic patty maker including the seasonings and other taste enhancing ingredients. The machine itself will do the interleaving and alignment of burger patties that will form and shape the burger patties. (The machine can produce 600 pieces per minute)
Step 7: Mix all the said ingredients in the automatic patty maker including the seasonings and other taste enhancing ingredients. The machine itself will do the interleaving and alignment of burger patties that will form and shape the burger patties. (The machine can produce 600 pieces per minute)
Factory Machinery and Equipment

UNIT | IMAGE | UNIT PRICE (PHP) | NO. OF UNITS | SUPPLIER | TOTAL COSTS | Automatic Patty Maker Machine | | P150,000/set | 2 | ZhengzhouMachinery | P300,000.00 | PXM Tray Filling and Sealing Packaging Machine | | P180,000/ set | 2 | ZhengzhouMachinery | P360,000.00 | Vegetable Cutting Machine | | P4,825/set | 1 | ZhengzhouMachinery | P4,825.00 | Holding Cabinet | | P15,000/ set | 2 | Ace Hardware | P30,000.00 | Trolley | | P2,000/pc | 2 | Ace Hardware | P4,000.00 |

Chest Freezer | | P37,450/set |
2 | Abenson | P74,900.00 | Garbage Chute | | P1,500/set | 2 | Wilcon Builder’s | P3,000.00 | Disinfection Mat | | P750/pc | 2 | Ace Hardware | P3,000.00 | Total Factory and Machineries | | | | | P779,725.00 |

Production Equipment

UNIT | IMAGE | UNIT PRICE (PHP) | QUANTITY | SUPPLIER | TOTAL COSTS | Apron | | P50/pc | 10 | | P500.00 | Hairnet | | P10/pc | 10 | | P100.00 | Mask | | P180/box | 3 | | P540.00 |

DisposableGloves | | P50/pack | 2 | Ace Hardware | P100.00 | Hand WashSoap | | P50/pc | 2 | | P100.00 | Total Production Equipment | | | | | P41,340.00 |

Floor Maintenance Equipment

UNIT | IMAGE | UNIT PRICE (PHP) | NO. OF UNITS | SUPPLIER | TOTAL COSTS | Broom | | P90/pc | 4 | Ace Hardware | P360.00 | Dust pan | | P80/pc | 4 | | P320.00 | Floor Bucket and Mop Wringer | | P1000/pc | 2 | | P2,000.00 | Liquid Cleanser | | P50/pc | 2 | | P100.00 | Total Floor Maintenance | | | | | P2,780.00 |

Packaging
Munggay Patty’s packaging will be a black rectangular tray container which can accommodate 5 patties inside, each placed horizontally on the surface, with a clear plastic cover and bears the product logo on front. The use of these packaging materials will help prevent spoilage and contamination, and can help increase the perishability of the product. UNIT | IMAGE | UNIT PRICE (PHP) | NO. OF UNITS | SUPPLIER | TOTAL COSTS | ShinnyBlack tray | | P15.75/pc | 500 | Tray Solutions Inc. | P7,875.00 | Clear Plastic | | P 0.50/pc | 500 | United Polyresins |
P250.00 | Carton Box | | P28/pc | 50 | Prime Packaging | P1,400.00 | Packing Tape | | P25/pc | 5 | National Bookstore | P125.00 | PackagingLabel | | P5/pc | 500 | On the Spot Printing | P2,500 | TotalPackaging Materials | | | | | P12,150 |
Office Supplies UNIT | IMAGE | UNIT PRICE (PHP) | NO. OF UNITS | SUPPLIER | TOTAL COSTS | Ballpen | | P100/box | 2 | NationalBookstore | P200.00 | Pencil | | P50/box | 1 | | P50.00 | Stapler | | P25/pc | 2 | | P50.00 | Short Bond Paper | | P160/ream | 4 | | P640.00 | Long Bond Paper | | P170/ream | 4 | | P680.00 |

Short Folder | | 5/pc | 30 | National Bookstore | P150.00 | Garbage Bag | | 5/pc | 100 | | P500.00 | Plastic TrashBins | | 50/pc | 3 | | P150.00 | TapeDispenser | | 45/pc | 2 | | P90.00 | Tape | | 5/pc | 10 | | P50.00 | Wall Clock | | 200/pc | 2 | | P400.00 | Paper Clip | | 25/box | 2 | NationalBookstore | P50.00 | Printer Ink | | 90/bottle | 8 | | P720.00 | Eraser | | 10/pc | 3 | | P30.00 | Puncher | | 95/pc | 2 | | P190.00 | Staple wire | | 20/box | 4 | | P80.00 | Long Folder | | 6/pc | 30 | | P180.00 | ShortBrownEnvelope | | 4/pc | 30 | National Bookstore | P120.00 | LongBrownEnvelopes | | 5/pc | 30 | | P150.00 | Marker | | 20/pc | 4 | | P80.00 | Sharpener | | 5/pc | 5 | | P25.00 | Ruler | | 10/pc | 2 | | P20.00 | Glue | | 25/pc | 2 | | P50.00 | Official Receipt printing | | 45/booklet | 10 | NationalBookstore | P450.00 | DeliveryReceiptForm | | 50/booklet | 10 | | P500.00 | Total Office Supplies | | | | | P5,605.00 |

Office Equipment UNIT | IMAGE | UNIT PRICE (PHP) | NO. OF UNITS | SUPPLIER | TOTAL COSTS | CCTV | | P15,500/set | 2 | Ace Hardware | P31,100 | Computer set | | P25,000/set | 4 | SM Home Appliance | P100,000 | Air conditioner | | P5,000/unit | 2 | SM Home Appliance | P10,000 | Exhaust Fans | | P848.00/pc | 4 | Abenson | P3,392 | Mirrorized Fluorescent Louvers w/ Aluminum Reflector | | P929.75 | 2 | Wilcon Builders | P1,859.5 | Dust Proof Fluorescent Louvers | | P869.75 | 5 | Wilcon Builders | P4,348.75 | Firefly Compact Fluorescent | | P624.90 | 2 | Wilcon Builders | P1,249.75 | Total Office Equipment | | | | | P151,950 |

Furniture and Fixtures UNIT | IMAGE | UNIT PRICE (PHP) | NO. OF UNITS | SUPPLIER | TOTAL COSTS | Office table | | P2,000/unit | 5 | Homewise Furniture | P10,000.00 | Office Chair | | P1,500/unit | 5 | HomewiseFurniture | P7,500.00 | File cabinet | | P4,500/set | 5 | NationalBookstore | P22,500.00 | Sofa Seating set | | P15,000/set | 1 | SM Home Appliances | P15,000 | Stainless Steel Preparation Table | | P7,000/set | 2 | MK Kitchen Equipments | P14,000 | Total Furniture & Fixtures | | | | | P69,000 |

Utilities Provider | Average Consumption | Average Price | Electricity | 1005.99 kwh | P13,550 | Water | | P3,000.00 | Telecommunication and Internet | Telephone and Internet bundleLandline plus 10 mbps internet connection | P990.00 | Gasoline | Delivery Purposes | P4,000.00 | Total Utilities | | P 21,540.00 |

Renovation Unit | Image | Unit Price(PHP) | Quantity | Supplier | Total Cost | Floor Tiles | | P12/pc | 750 | Wilcon Builders | P9,000.00 | Cement | | P240/ sack | 50 | Willer Hardware | P12,000.00 | Hallow blocks | | P12/pc | 840 | Willer Hardware | P10,080.00 | Paints | | P480/gallon | 40 | Willer Hardware | P19,200.00 | Toilet Package | | P8,260/set | 1 | Wilcon Builders | P13,447.00 | Hand wash sink | | P976/pc | 2 | Wilcon Builders | P1,952.00 | Fire Extinguisher | | P1,500/pc | 6 | Ace Hardware | P9,000.00 | Total Renovation Cost | | | | | P74,679.00 |

Delivery Unit | Image | Unit Price(PHP) | Quantity | Supplier | Total Cost | Delivery Truck | | P350,000 | 1 | JAC Vehicle | P350,000 | Total Delivery Service | | | | | P350,000 |

Quality and Safety Measures
To ensure that our product is of high quality our company will set standards to produce excellent products. Delivery of raw products must be checked for precise expiration date and quantity. Product must be in good condition and stored in proper storage. Also finished product shall undergo quality test by batches before they reach customers.

Location and Layout

MARKETING ASPECT
Introduction
The Marketing Aspect will converse the nature of the business which is B2B or Business to business, how the product can bestow those businesses an additional product development included in their product line. The primary target is also enumerated under the Market Description. Furthermore, the Marketing aspect will also discuss and analyze the contemporary industry that Munggay Patty will be playing. Including the profile of the company’s top competitor, which is CDO Food sphere and Vida.
The Strength, Weaknesses, Opportunities and Threats framework of Munggay Patty is also comprised; the discussion of the marketability of the product against the internal and external environment affecting the market standing or stability of the product.
The indispensable factors to be considered to evaluate the company include price, financial position, customer loyalty, product quality, innovation, market share and management. This will help out the company in which factors the company should give emphasis on.
The profiling of the target market is also included to give the company information on how to attain and act in response to the behaviour of the following target. This is to ascertain the profitability and saleability of the company.
Like any other brands existing in the market, Munggay Patty needs an effectual Marketing Mix to effectively exert a pull on its target markets; product, price, place and promotion. The challenge in the part of the company is to take full advantage of its capital to achieve the return on investment as early as possible.

Market Overview
The nature of the business will be business to business or well known as B2B, Will serve as the nature of the business. Our Company will serve as the supplier of Munggay Patties. Present as an addition in the aggressive world of food manufacturing. The corporation will also offer fresh manufactured goods to the accessible goods of the company. The company will offered additional variants to their customers. Bearing in mind the competitive environment of any industry today a product modernization is a necessity. To the responds of their goods in improvement enterprise and to top them in the competition, our company will lend hands. Our Primary Target Business will be Super8 which has 4 accessible branches placed at Sampaloc Manila, Blumentritt, Visayas Avenue and Novaliches.
Target Business Profile
E.S. Corporation plans to invest itself to their primary target distribution which is Super8, one of our choices of groceries nationwide. TARGET MARKET | PROFILE | Super 8 | Super 8 Retail Systems Inc. is a Philippine retailing company founded in 2006. When Uniwide Sales warehouse club sold its stake in the Philippine grocery industry in 2006, the group behind Super 8 Retail Systems Inc. won the bid to assume the operations for seven outlets of Uniwide Sales' grocery business, under the banner of Super 8 Grocery Warehouse. Super 8 Grocery Warehouse stores compete with price clubs like Pilipinas Makro and Puregold, as well as large format retailers like Shopwise and SM Hypermarkets. |

Market Segmentation
Munggay burger patty aims to differentiate its product by integrating a healthier way of eating burger patties. The direct competitors are the veggie patty, mushroom patty, and banana blossom patty which also offers vegetable oriented patty. Munggay burger patty targets to be the market leader when it comes to burger patty made from fresh vegetables and fish.
The indirect competitor of the business will be burger patties from CDO, Purefoods and Monterey which offer burger patty made from beef/meat, thus making their product our indirect competitor.
Target Markets
It is very evident that there had been high volume consumers who are now conscious with what they are eating, and it’s no surprise that environmental and healthy foods are being offered almost everywhere. The ES Food Corporation offers an innovative and one-of-its-kind product experience to consumers. The primary target markets of Munggay burger patty are health conscious people (young professionals aged) 16 to 40 from the B and upper C economic segment. But the business is not limited of catering products to this segment; flexibility to consumer will be adapted. The Munggay burger patty is also considering consumers who has the purchasing power and would likely to spend on a healthy and distinct product for a reasonable price.

Promotional Activities
1. Strategy: Advertising Program
Objectives:
* To be able to raise the awareness of consumers into great extent. * To be able to persuade potential consumers to avail our product. * To be able to increase revenue through this advertising strategy.
Venue: Entrances of every Super8 and newspaper stalls in NCR.
Duration: January 2014 – March 2014
Offers:
* Flyers and standees promoting the Munggay patty, highlighting its features. * Small advertisements on newspaper publications.
Expenses: Flyers – 500 pcs (Php25.00 x 500) = Php 25,000 Standees – 25 pcs (Php500 x 25) = Php 12,500
Newspaper advertisements – 6 column by 4 inches (open rate is Php336.00 per column inch) = Php 4,032.00 Total: Php 41,532.00
2. Strategy: Event Sponsorships
Objectives:
* To be able to sponsor TV shows, preferably the noontime daily shows, in order to increase publicity. * To be able to shape viewers’ opinion of our product in a positive way. * To be able to promote our brand and put our logo and name in the public.
Venue: Studios of noontime TV shows in major broadcasting networks.
Duration: June – July 2014 every Saturdays
Offers:
* Celebrities and famous personalities involved in the TV show would be able to advertise the product, through their own game shows (e.g. Eat Bulaga’s Juan for All, All for One). * Offering the product as a give away item or prizes for contestants and studio audience, in order to entice them into trying and buying our new product.
Expenses: Php 20,000 per plug in, (Php 20000 x 8 Saturdays = Php 160000)
3. Strategy: Social Media
Objectives:
* To be able to promote the product in a more modernized environment. * To be able to connect to a world full of potential consumers on a more personal level. * To be able to present a more familiar and appealing image not only for the product but as well as the company.
Venue: Blogs
Duration: All year round

Offers: * Potential customers browsing our blog would be able to leave a suggestion or feedback regarding our product in our website. * The blog would include all the information our advertising collaterals failed to include, especially the ones regarding our company.
Expenses: Blog-making is free, only internet connection is required.
SWOT Analysis Strengths | Opportunities | * Accessibility and abundance * Made from garden fresh vegetables and freshwater ingredients * Has a low cost resources and production | * Perfect for health conscious people * Alternative to fast food burger * Growth of manufacturing industry * Growing health trend among consumer | Weakness | Threats | * Consumer are still hesitant with this new variant of patty introduced in the market | * Competitors are already well established in the field * Distribution is limited |

Distribution Channels

The longer the distribution channel the less profit a product manufacturer might get from the sale. That is why our company chose to involve only the manufacturer, the retailer, and of course, our end consumers in our distribution channel. The manufacturer or the ones responsible mainly for the production of our product will be our company. Supermarkets, such as the Ever Gotesco, Super8, and Isetann, which will be the ones purchasing goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit are the retailers. Lastly, the consumers will be the final users of our product and are the ones who pay to consume the goods our company produced. As such, consumers play a vital role in the economic system of a nation. In the absence of effective consumer demand, manufacturers, in which it is us, in this case, would lack the key motivations to produce: to sell to consumer INC……

Industry Analysis

New Entrant
Munggay Burger Patty
New Entrant
Munggay Burger Patty
Primary Target Market * Health conscious * Mothers * Senior Citizens

Secondary Target Market * Students

Primary Target Market * Health conscious * Mothers * Senior Citizens

Secondary Target Market * Students

Suppliers

* Balintawak (Marie's) * Subic/Sugbuanon * Rizal Poultry * Nueva Ecija (Raquel's)

Suppliers

* Balintawak (Marie's) * Subic/Sugbuanon * Rizal Poultry * Nueva Ecija (Raquel's)

Direct Competitors * Veggie Patty * Mushroom Patty * Chicken Patty * Banana blossom patty
Indirect Competitors * CDO Food sphere, Inc. * San Miguel Purefoods Corp * Monterey Food Corp * Swift Foods, Inc. * Pampanga’s best, Inc. * Mekeni Food Corp

* *
Direct Competitors * Veggie Patty * Mushroom Patty * Chicken Patty * Banana blossom patty
Indirect Competitors * CDO Food sphere, Inc. * San Miguel Purefoods Corp * Monterey Food Corp * Swift Foods, Inc. * Pampanga’s best, Inc. * Mekeni Food Corp

* *

Substitutes * Hotdogs * Ham * Bacon * Sausages

Substitutes * Hotdogs * Ham * Bacon * Sausages

Based on the figure, we consider the product of Munggay Burger Patty as the New Entrant in the market, a posturing threat to the existing and well establish companies we included in Direct Competitors and Indirect Competitors. Veggie Patty, Mushroom Patty, Chicken Patty, Banana blossom patty, CDO Foodsphere, Inc., San Miguel Purefoods Corp, Monterey Food Corp, Swift Foods, Inc., Pampanga’s best, Inc., Mekeni Food Corp respectively. The substitutes may be hotdogs, ham, bacon, and sausages that can also pose a threat both to the Munggay Patty and the competitors. Since those products are simply accessible in the market and less costly. For the supplier we consider all the probable local and provincial fish and vegetables dealer to assess all the possibility to lessen the cost in raw materials. For the company’s primary target market, which is the health conscious, mothers, and the senior citizens, the group takes into consideration only the demand. The secondary market, which is the students, will serve as a fall back if ever the company experiences a product surplus to avoid expiration.
Pricing Strategy
The company’s pricing strategy will be markup pricing. After computing the estimated production cost we will be marking it up by 30%. We will also use odd pricing strategy. Estimated production cost – 46php Mark- up on cost - 30% 13.8php Selling price - 59.80php

Market Risks
In the environment in which majority of the markets were already congested, this circumstaces can serve as a market risk. In addition to it, our business being new entrant in the market will also be an obstacle, since establising a name in the industry will also prove to be a difficult task. Relationship with potential suppliers will also be quite risky for the businees.
Demand and Suppy Anaysis I. Historical Demand Year | Sampaloc | Blumentritt | Novaliches | Visayas Avenue | Total | 2009 | 324,387.95 | 10,826.5 | 14,010.6 | 66,072.5 | 411,820.05 | 2010 | 341,461 | 11,396 | 14,748 | 69,550 | 437,155 | 2011 | 358,534.05 | 11,965.8 | 15,485.4 | 73,027.5 | 459,012.75 | 2012 | 376,460.75 | 12,564.09 | 16,259.67 | 76,678.88 | 481,963.39 | 2013 | 395,283.78 | 13,192.29 | 17072.65 | 80512.82 | 506,061.54 |

Source: nso.gov.ph
The figure shown in the population was reached using historical data of our target market by the information we have gathered through combining the population of selected Super 8 branches in NCR.
The population for the years 2014, 2015, 2016, 2017, and 2018 was achieved by the use of the statistical straight line. Among all the methods of projection it has lowest standard deviation.

Yc = a + bx
A= y x2- x xyn x2-((x)2

B= n xy- xyn x2- x)2

Yc - Projected population
Y – Total population
X – Specified number of period
N – Number of periods
A&b – values to be computed to arrive at projected population

Year | X | Y | XY | x2 | 2009 | 1 | 411,820.05 | 411,820.05 | 1 | 2010 | 2 | 437,155 | 874,310 | 4 | 2011 | 3 | 459,012.75 | 1,377,038.25 | 9 | 2012 | 4 | 481,963.39 | 1,927,853.56 | 16 | 2013 | 5 | 506,061.54 | 2,530,307.7 | 25 | Total | 15 | 2,296,012.73 | 7,121,329.56 | 55 |

A = 2,296,012.73 55-15 7,121,329.56555- 152 B = 57,121,329.56-152,296,012.73555- 152
A = 126,280,700.2-106,819,943.4 275-225 B = 35,606,647-34,440,190.95275-225
A = 19,460,756.850 B = 1.166.456.8550

A = 389,215.136 B = 23,329.137
Projected Population Year | A | B | X | BX | Projected Population | 2014 | 389,215.136 | 23,329.137 | 6 | 139,974.822 | 529,189.958 | 2015 | 389,215.136 | 23,329.137 | 7 | 163,303.959 | 552,519.095 | 2016 | 389,215.136 | 23,329.137 | 8 | 186,633.096 | 575,848.232 | 2017 | 389,215.136 | 23,329.137 | 9 | 209,962.233 | 599,177.369 | 2018 | 389,215.136 | 23,329.137 | 10 | 233,291.37 | 622,506.506 |

Based on the survey result, there is an 86.7% who are willing to try the product of their choice and average consumption each will partake has been computed, the proponents have come up with the projected demand.

II. Projected Demand Year | Population | Demand Percentage | Days of Operation | Projected Demand | 2014 | 529,189.958 | 86.7% | 310 | 142,229,847.5 | 2015 | 552,519.095 | 86.7% | 310 | 148,500,557.2 | 2016 | 575,848.232 | 86.7% | 310 | 154,770,729.3 | 2017 | 599,177.369 | 86.7% | 310 | 161,040,901.5 | 2018 | 622,506.506 | 86.7% | 310 | 167,311,073.6 |

III. Historical Supply

Competitors | 2009 | 2010 | 2011 | 2012 | 2013 | CDO | 6,608,604.7 | 6,956,426 | 7,304,247.3 | 7,669,459.67 | 8,052,932.65 | Vida | 5,859,529.7 | 6,167,926 | 6,476,322.3 | 6,800,138.41 | 7,140,145.33 | Bingo Beef Burger | 5,698,356.5 | 5,998,270 | 6,298,183.5 | 6,613,092.67 | 6,943,747.30 | Historical Supply | 18,166,490.9 | 19,122,622 | 20,078,753.1 | 21,082,690.75 | 22,136,825.28 |

These tables show the total supplies of our competitors during the past years. These data will be needed for the computation of projected supply for the next five years.
Note: The proponents only consider competitors within the vicinity of the business. Other major competitor who does not exist within the area shall be neglected.

Yc = a + bx y x2- x xyn x2-((x)2

B= n xy- xyn x2- x)2
Yc - Projected supply
Y – Total supply
X – Specified number of period
N – Number of periods
A&b – values to be computed to arrive at projected supply Year | X | Y | XY | x2 | 2009 | 1 | 18,166,490.9 | 18,166,490.9 | 1 | 2010 | 2 | 19,122,622 | 38,245,244 | 4 | 2011 | 3 | 20,078,753.1 | 60,236,259.3 | 9 | 2012 | 4 | 21,082,690.75 | 84,330,763 | 16 | 2013 | 5 | 22,136,825.28 | 110,684,126.4 | 25 | Total | 15 | 100,587,382 | 311,662,883.6 | 55 |

A = 100,587,382 55-15 311,662,883.6555- 152 B = 5311,662,883.6-15100,587,382555- 152
A = 5,532,306,010-4,674,943,254275-225 B = 1,558,314,418-1,508,810,730275-225
A = 857,362,75650 B = 49,503,68850
A = 17,147,255.12 B = 990,073.79 IV. Projected Supply Year | A | B | X | BX | Projected Supply | 2014 | 17,147,255.12 | 990,073.79 | 6 | 5,940,442.74 | 23,087,697.86 | 2015 | 17,147,255.12 | 990,073.79 | 7 | 6,930,516.53 | 24,077,771.65 | 2016 | 17,147,255.12 | 990,073.79 | 8 | 7,920,589.84 | 25,067,844.96 | 2017 | 17,147,255.12 | 990,073.79 | 9 | 8,910,664.11 | 26,057,919.93 | 2018 | 17,147,255.12 | 990,073.79 | 10 | 9,900,757.9 | 27,048,013.02 |

After analyzing the demand and supply side, the demand gap was computed. V. Demand Gap on Patty Year | Projected Demand | Projected Supply | Demand Gap | 2014 | 142,229,847.5 | 23,087,697.86 | 119,142,149.6 | 2015 | 148,500,557.2 | 24,077,771.65 | 124,422,785.6 | 2016 | 154,770,729.3 | 25,067,844.96 | 129,702,884.3 | 2017 | 161,040,901.5 | 26,057,919.93 | 134,982,982.3 | 2018 | 167,311,073.6 | 27,048,013.02 | 140,263,060.6 |

Respondents profile
Figure 1

Our survey states that there are 46.6% of female respondents, while our male respondents range from approximately 53.3%. Therefore, this shows that there are more male respondents that we have gathered information compared to female respondents.
Figure 2

Our survey states that 38.7% of respondents are aged 10-20, 30.7% are 21-30, 4.7% are 31-40, 3.3% are 41-50, 5.3% are 51-60, 11.3% are 61-70, 4.7 % are 71-80 and lastly, ages 81 and up are 1%. Moreover, our survey shows that the first age brackets are the majority of our respondents.
Survey Results and Analysis
Figure 3

Our survey states that there is an approximately 70% of respondents who have availed a burger patty before, while a 30% have not availed the said product. Therefore, this shows that most of them have already got the idea of what a patty is to begin with.
Figure 4

Our survey states that from the available commercial patties offered in the market, there is a result of 32.3% who have chosen CDO as their first choice. Monterey tallied a result of 5.7%, Argentina has a 7%, Swift resulted a total of 5%, San Miguel has 11% and lastly, Pampanga’s Best has an estimated of 8%. Other brand has a 1%. Moreover, majority of our respondents have chosen CDO as their most preferred brand.
Figure 5

Our survey states that from a total of 300 respondents, 48.7% are already aware of a patty that contains vegetables. On the other hand, there is a 51% of respondents who have not got the idea of a vegetable-contained patty. Therefore, most of our respondents haven’t got the idea already of what are we about to offer in the market.

Figure 6

Our survey states that there is a percentage of 31% of respondents who are very interested in our offering. The interested respondents range in 43.3 %, while the rest, which are the not so interested respondents, has the percentage of 25.7%. Moreover, majority of our respondents are interested in our Munggay patty.

Figure 7

Our survey states that from a total of 300 respondents, 73.7% do consider the necessity of our Munggay patty. On the other hand, there is a 26.3% of respondents who do not consider the need of a vegetable-contained patty. Therefore, most of our respondents do/do not consider the importance of offering our product in the market, which is Munggay patty.
Figure 8

This figure, which is connected to the previous graph above, those who have answered Yes has a percentage of 26.7% of respondents who considers our product as a very much needed, considering their current lifestyle and income. Respondents who consider it as only needed, ranges in 51%, while the rest of the respondents, who considers it as a not needed regarding their budget, has the percentage of 4.3%. Moreover, majority of our respondents are regarding our product as a need concerning their current lifestyle or income.
Figure 9

This figure, which is connected to the previous graph above, those who have answered No has a percentage of 16% of respondents has the reason of being a loyal buyer of beef-only induced patty. Respondents has the reason of not buying burger patties at all, which range in 8.7%, while the rest of the respondents, who considers their allergies regarding to the seafood content in our patty has the percentage of 1.7%. Hence, majority conclude that their reason of not purchasing our product is due to their loyalty to the usual beef patties offered in the market.

Figure 10

Our survey states that from a total of 300 respondents, 68.7% prefers a 50php budget for our product. 21% has the 60php budget, 11.3% respondents allocates a 70php budget for our Munggay patty while the rest, with an approximately % chose their own budget for our product. Therefore, majority of our respondent still feel the need of tightening their belts regarding their budget for our Munggay Patty.
Figure 11

Our survey states that from the available features, there is a result of 26.7% who have chosen the Availability as their first choice. Taste tallied a result of 19%, 12.3% preferred the Affordability, Health Benefits resulted a total of 24%, while Quality has an estimated of 18%. Moreover, majority of our respondents have chosen Availability as their most preferred feature in our product.
Figure 12

Our survey states that from a total of 300 respondents, 86.7% are willing of purchasing our Munggay patty in the future. On the other hand, there are a 13.3% of respondents who are still not convinced and thus are not willing to avail the product. Therefore, majority of our respondents have chosen the willingness to avail our product.