marketing are the same across all stores (Sena, 2012). McDonald’s (MCD) was founded in California in 1940 under the name “McDonald’s Bar-B-Q”. The original founders, Dick and Mac McDonald, reopened the restaurant in 1948 as a drive-in boasting burgers and shakes. In 1954, as the brothers were contemplating franchising, they met traveling salesman Ray Kroc. Kroc’s involvement signaled the beginning of MCD growth into a multinational powerhouse (McDonald's, 2010-2012). McDonald’s operations at the
Words: 7209 - Pages: 29
A0102311058 MBA-HR, B-09 Starbucks Corporation is an American global coffee company and coffee house chain based in Seattle, Washington. Starbucks is the largest coffee house company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South
Words: 1064 - Pages: 5
Starbucks is viewed, with many consumers now mentioning it in the same breath as McDonald's and Burger King. | It may not sell burgers and fries, but the perception is that the bigger and more corporate Starbucks has become, the worse customer service and quality have become. As a result, once loyal US customers have migrated to its growing army of competitors, such as smaller but more fashionable chains Caribou Coffee and Peet's Coffee & Tea, despite Starbucks also expanding into selling CDs
Words: 2019 - Pages: 9
Contents 1 Introduction 2 2 Starbucks Vision, Mission and Objectives 3 2.1 Vision statement 3 2.2 Mission Statement 3 2.3 Environmental Mission Statement 3 2.4 Objectives of Starbucks 3 3 Financial Analysis 3 3.1 Profitability and Revenue 3 3.2 Efficiency and Debt ratio 4 3.3 Product Mix Revenue 4 3.4 Global stores growth 4 3.5 Starbucks SWOT Analysis 5 3.5.1 Strengths 5 3.5.2 Weaknesses 5 3.5.3 Opportunities 5 3.5.4 Threats 6 3.6 Ansoff’s matrix analysis for Starbucks 6 4 Specialty
Words: 2900 - Pages: 12
Competition 7 Consumer Protection & Regulation 8 Corporate Social Responsibility 10 Conclusion 11 Appendix 12 References 13 McDonalds: Operating in the Best Interests of Society or its own Profits? Today, there are numerous other fast food chains and similar alternatives for consumers to choose from beyond the option of McDonalds. Due to increasing levels of competition, rising concerns of food quality and increasing concern of obesity; operating in today’s globalized fast food society can
Words: 3107 - Pages: 13
Part of the blame is placed on a sedentary lifestyle. Some people blame part of the problem on enormous amounts of food marketing. Fast-food companies such as Arby’s. KFC, Subway, Pizza Hut, McDonald’s and Burger King, as well as food companies that produce snack foods and soft drinks, spend billions of dollars every year on advertising that specifically targets children. And most young children who between six and twelve years of age cannot see the difference
Words: 1372 - Pages: 6
are the key product and services segments in the industry that are mentioned in the article? Are you able to identify the stage of the industry life-cycle from the facts in article? McDonald’s Corporation operates in fast food industry with a large chain of restaurants in various countries. Unlike other restaurants, McDonald’s serves fast foods including hamburgers, soft drinks, desserts, milkshakes and French fries. McDonald’s was formed by two brothers: Mac and Dick McDonalds in California. The company
Words: 8556 - Pages: 35
The Coca-Cola Company Struggles with Ethical issues Dr. Albrani University BUS 508 July 20, 2012 Delineate the ethical issues and dilemmas the company faced. The following is a series of alleged misconduct and questionable behavior affecting Coca-Cola stakeholders. The first ethical issue or dilemma the company faced is the contamination scare which is perhaps the most damaging of Coca-Cola cries- and the situation that every company dreads-began
Words: 2054 - Pages: 9
service restaurants have come a long way since 1921 when White Castle, the first fast food hamburger chain, sold burgers at five cents apiece and ended its first day with a US$3.75 profit. Arguably, A&W was the first fast food restaurant having sold the first frosty mug of A&W root beer for one nickel in 1919. In the Philippines, Tropical Hut Hamburger is reputedly the first hamburger chain dating back to 1965. After almost 90 years from the sale of the first hamburger and root beer, the
Words: 2928 - Pages: 12
.....................................................................................15 1. INTRODUCTION OF KFC KFC Corporation, based in Louisville – Kentucky, is the internationally most famous restaurant chain and franchise specialising in chicken. It is currently owned by Yum! Brands, Inc., the largest group company in restaurant business in the world with more than 36,000 branches across the globe. On a daily basis, roughly 12 million customers are served
Words: 4353 - Pages: 18
