Individual Written Report: Tiger Beer AB112 Marketing Nanyang Business School Tutor: Mr Craig Ewan Done By: Eufratia Raissa Mandhela 1. Company Introduction Tiger Beer was first introduced in October 1932 by the Malayan Breweries which was first established in 1930. Despite its modest starting point, Tiger Beer has expanded vastly and can be found in over 70 countries today. It is also brewed it 11 different countries such as Singapore, Malaysia, Thailand, Vietnam, Cambodia, China
Words: 2816 - Pages: 12
Purchasing * Just like food products, beverage products are available at several levels of quality, unlike food products, you cannot simply select a single product to fit your specifications with beverages Deciding what to buy involves two factors: * The QUALITY of beverages you will pour * The VARIETY of items you will have available Quality * What level of quality your customers will expect and be willing to pay for? * Quality of your well brands * Avoid using
Words: 1085 - Pages: 5
Passengers: Anticipated passengers 400 Moonlight: (Buffet Menu) Hot Wings Meatballs in Sauce Pizza Puffs Crudite and Dip Cheese and Crackers Beverages: Cash Bar Entertainment: Your guests will enjoy a DJ for entertainment (or provide your own) Cost Overview: Based on 400 guests June and/or July 2007
Words: 306 - Pages: 2
Banning substances such as marijuana, cocaine, and methamphetamine in some countries and allowing other substances such as alcohol, tobacco and caffeine is not inconsistent. The reason for this is that these substances differ in many ways. We can distinguish their effects on human mind. Substances like marijuana, cocaine, and methamphetamine should be banned through government policies because they are dangerous on the person who uses them and on the society. If we look at countries that in which
Words: 385 - Pages: 2
How to Better Understand Your New Homeland Welcome to your new homeland. My name is Marta L. Mateus, and I will be helping you adapt to this new country and show you the ways that people behave. First of all, I will talk about the interesting palaces that you can or can’t go to visit. There is a place called Barra do Kuanza, and it is a beautiful palace to be with family and friends and also to make a barbecue. In a Barra do Kuanza, people are friendly to the point where we like to help each other
Words: 663 - Pages: 3
Purpose Statement: The purpose of my speech is to persuade my fellow classmates that if you drink and drive there will be consequences. Intro: I’m sure that most of you have heard the story of Jacqueline Saburido. This was the young lady that was involved in a car accident and practically burned alive due to a drunk driver. She was on her way home from a birthday party with some of her friends. Just then a young 17 yr old boy who was headed home from a party with his friends smashed into her
Words: 540 - Pages: 3
the U.S. spends $1.36 billion in advertising annually, employs 1.78 million people and pays $54 billion in wages and benefits. These numbers are even greater when the drinking age is lowered” (Nakaya, 72). The more people consume these alcoholic beverages the more money that could be raised for the
Words: 1476 - Pages: 6
examine the relation between the consumption of energy drinks and individuals emotional well-being. The predictions are that individuals who consume energy beverages on a daily and weekly basis will rate their emotional well-being as higher than those people who have energy drinks on a monthly and yearly basis or never have energy beverages whatsoever. Previous research suggests that the use of energy drinks increases people’s temporary cognitive performance as well as different aspects of their
Words: 5002 - Pages: 21
Coleman works for Software Inc., a Delaware based corporation that sells security equipment to businesses and bars. Coleman’s duties include traveling to prospective clients and meeting with representatives of the businesses in his sales division. Coleman is on the road more than half the year. He often does not come home for more than a few days at a time. Over the course of his 17 years of employment with Software Inc., Coleman has had several stretches on the road that last three months
Words: 399 - Pages: 2
Words to Live by; "My power lies in balance. I strive for equality and choose not to indulge in instant gratification at the expense of my purpose. I am responsible for my own decisions and take on only what I can handle based upon that which I value. I am empowered by choice and my asset is negotiation". Unfortunately, easier said than done. The power of peers always amazes me. I can have an absolute purpose in mind, and get me around several peers out for no good, and I become one of the
Words: 654 - Pages: 3