assignment is to demonstrate the main marketing concepts which include: * Product development * Distribution * Pricing * Promotional strategies I will explain all these marketing points in two contrasting organisations. One of them is a Cadbury and the other is Nestle. 1. PRODUCT DEVELOPMENT It is a process which is designed to develop, test and consider the viability of products which are new to the market in order to ensure the growth or survival of the organisation. Developing new
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Here at Cadbury, we have provided you with a handbook to guide you through our marketing techniques and general information about the marketing at Cadbury. We hope to make you a world class marketer to match our high expectations for marketing. All you need to know to get started is in this handbook. Cadbury was founded in 1824 by John Cadbury who sold tea, coffee and drinking chocolate. They are now owned by Mondelez International and took in £11,346,002,000 of revenue in 2011. Cadbury now sell
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chosen to base my assignment on is Cadbury Schweppes Plc, a business based in the confectionary, chocolate and beverages market. Cadbury Schweppes is b2b organisation which means it sells from business to business but it is also a b2c business which is a business to consumer organisation. Cadbury Schweppes is a public limited company which means that people are able to buy shares in the organisation. Being a public limited company is of huge benefit to Cadbury Schweppes because it enables them to
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upon the business activities of the selected organisations and their stakeholders. For this criterion I will be explaining how different political, legal and social factors have an impact on two businesses, these two will be Shenley Academy and Cadbury I will be also talking about how these factors affect each businesses stakeholder. Shenley Academy Political EBAC (English baccalaureate) is a political factor that is affecting Shenley Academy, EBAC is a performance measure for school, awarded
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Strengths There is strong brand recognition in the Cadbury's name tied mostly to its Easter egg products. Cadbury is focused on a few types of products within the same consumer segment, which helps it to focus on quality and consistency. However, it is using those products as the basis to introduce new flavours and seasonal products. It has efficient manufacturing processes focused on innovation and technology. Weaknesses The fact that the company does have a limited product portfolio can also
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According to the Sales of Goods Act, Cadbury Dairy Milk sales goods that are satisfactory of quality to the customers and that makes Cadbury Dairy Milk to obtain a lot of customers day after day but sometimes they can be affected by this law whereby they should describe the product accurately that sometimes can limit them to decide for their
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Comparison of Different Techniques Used By Cadbury and Coca Coal Strategies for growth | Cadbury | Organisation 2 (Look at what you done in P1) | Market penetration | Cadbury’s does their market penetration by identifying the different groups of people who may be interested in buying the different products that Cadbury’s offer. | Coca Cola does their marketing penetration by targeting new markets because of the non-alcoholic beverage market has a limited expansion therefore Coca Cola advertises
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0.Cadbury - Ethics at work The supply chain and distribution process This describes the way in which raw materials are sourced and transformed into final products and delivered to customers. Cadbury Schweppes has direct control over what happens in the transformation stage of its own process and can also influence the behaviour of suppliers and distributors. For example, it performs due diligence on potential suppliers by requesting them to complete a questionnaire prior to engagement. This enables
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content 1. Question 1 1. Introduce to Corporate Governance 2. Governance makes a Difference 3. Failures of Corporate Governance 4. Failures in Major companies 5. Reform of Corporate Governance 6. Conclusions 2. Question 2 1. Introduce to Cadbury Report 2. Conclusions 3.0 References Question 1 Based on the above it has been stated that “the problem is not a failure to comply with rules but a failure in governance practice”. Do you agree and why? (10 Marks) Introduce to Corporate Governance
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Ethics and employment policies When recruiting staff, Cadbury Schweppes is eager to encourage diversity in the workplace. It therefore encourages applications from a wide range of people. Greater diversity in the workplace encourages different ways of looking at and solving problems and may lead to greater creativity. To achieve such diversity, the company provides equal opportunities for its recruits regardless of gender, age, marital status, sexual orientation, disability, race or religion. Vacancies
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