Good morning, I’m Samantha Reid and this is my colleague Emily Harvey Fraser Coast Queensland, where nature comes alive… How many of you knew this was the brand slogan for the Fraser Coast before you commenced this subject?? Just a show of hands… So not a lot of you But more importantly does this draw you in? Does it capture you and make you want to visit the Fraser coast? Our question today… is it possible to have one brand slogan that is suitable for all of the different segments that Fraser
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shop there if they trust the company. This is why it is important for a company to always be building their brand loyalty. 3. Competition from substitute products is weak. There are not many substitute methods to attaining clothes other than shopping at clothing stores and it is because of this that competition from substitute products is weak. Some substitutes to purchasing clothing at apparel stores is making
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aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another. Generally three criteria can be used to identify different market segment. Homogeneity 同质化, common needs within segment. Distinction区别, unique from other groups.Reaction活跃, similar response to market.For
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refrigerated “Pizza Kit” product. Nestle must address several issues prior to product rollout: •Unproven concept – crust packaged together with separate packets of cheese and sauce ready for home use was a new concept. •Product positioning—the Pizza Kit must be positioned to attract most of its customers from the takeout/delivered (75% of total market) segment. •Brand awareness & extension—the product is in the same ethnic food group as its pasta & sauce product, and could damage this product if it is a bad
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TITLE PAGE PRODUCT DIFFERENTIATION AND ITS CONSEQUENCES ON THE MARKETING OF CONSUMER GOODS IN NIGERIA, (A CASE STUDY OF NIGERIAN TOBACCO COMPANY PLC. KANO) BY DAVID GARGADI (PGS/SMS/04/2840 BEING A RESEARCH WORK SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, BAYERO UNIVERSITY, KANO AS PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA) JULY, 2007 APPROVAL SHEET The Dean School
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Capital requirements Brand identity Switching costs Access to distribution Expected retaliation Proprietary products | | THREAT OF SUBSTITUTES -Switching costs -Buyer inclination to substitute -Price-performance trade-off of substitutes | | BUYER POWER Bargaining leverage Buyer volume Buyer information Brand identity Price sensitivity Threat of backward integration Product differentiation Buyer concentration vs. industry Substitutes available Buyers' incentives | DEGREE OF RIVALRY
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The Strict Liability Theory Introduction Strict Liability in simplistic terms can imply an individual or company being liable for their deeds, conducts and outcomes that result in damages to others. A personal complaint of injury for a strict liability case is not as a consequence of a foreplanned action or careless deed (Boatright, 2012). The respondent's action should have triggered strict liability and that the complainant suffered harm. In fact, one cannot understand what strict liability
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brands but getting their favorite brands. This change leads trouble for Coles and Woolworth. Besides, Aldi has mental availability as Aldi will choose the best product to sell but not selling products with variety. Coles and Woolies are selling products with choices and variety and consumers today are getting the best products. Mental availability refers to the ability of buyers to notice or bring the brand to mind in buying situation. (Byron, 2013). By having mental availability, grocery customers
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Alamo Draft house Case Study 1. Marketing analysts use market position maps to display visually the customers’ perceptions of a firm in relation to its competitors regarding two attributes. Prepare a market position map for Alamo Draft house using “food quality "and “movie selection” as axes. Answer: The market position map for the Alamo Draft house using food quality and movie selection as axes is as follows: Big Small Movie Selection High Low Food Quality 2. Use the “Strategic
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Applied mini case Augmented product and review questions Review questions 2. When is it more appropriate to use a product manager than a marketing manager? When a company offers multiple products to a target market that is similar for each of it is products it is appropriate to use a product manager rather than a marketing manager. This is for example common in the consumer goods sector where companies offer multiple products. In this manner a certain product can be marketed the best way possible
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