INDIVIDUAL ASSIGNMENT MKT 1102 FUNDAMENTALS OF MARKETING NAME : Lim Lix Min ID : I14005393 Section : 6T3 DUE DATE : LECTURER : Mr. Shaheen Mansori Table of Content NO | SUBJECT | PAGE | 1 | Introduction | | 2 | Product Strategy | | 3 | Price Strategy | | 4 | Place Strategy | | 5 | Promotion Strategy | | 6 | Conclusion | | The Mydin Company was created by Mr. Mydin Mohamed family in Kota Bahru, Kelantan under the name of Syarikat Mydin Mohamed in year
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SCHOOL OF BUSINESS MANAGEMENT BM0275 – INTERNATIONAL MARKETING ICA 1 Tutor name: Mr Yik Class:BM1427 Name: Clement Lee Wei Kang (144339W) 23 November 2015 Semester 2 AY2015/16 1a) Strength of Walmart: - Walmart has a efficient supply chain/ logistics system. - Walmart has strong market power over its suppliers and competitors - Ability to price product lower than its competitors due to bulk purchases from suppliers Weakness of Walmart - Walmart faces threat from online
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grew to 276 stores by 1980 and the Wal-Mart empire reached 640 stores by 1984. The company currently has around 4,100 stores in the USA and by 2003 it was the world’s largest retailer, three times as large as its nearest rival, the French company, Carrefour. It was also the world’s largest employer with 1.9 million employed worldwide in 2007. In terms of revenue, it remains the world’s largest company and in 2002 it was ranked number one in the Fortune 500. Wal-Mart is noted for its large and diverse
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wallmartWAL-MART GLOBAL STRATERGY Wall mart has its four large scale formats: * Wal-Mart Stores * Wal-Mart Supercenters * Sam's Club * McLane's Company * Wal-Mart International During late 1980s wall mart started its expansion in Mexico, Canada, Argentina, Hong Kong, and Brazil. The company considered that with a prospective of market globalization, the brand, “Wal-Mart,” could be a competitive advantage in many countries where it would operate. The company also decided that
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Ms. Aysel ZEREN ayselzrn@gmail.com Tel: 0034 666831296 BARCELONA,SPAIN PROFILE Strengths in analytical thinking, creativity, entrepreneurship, discipline, leadership, responsibility, communication, goal orientation, self-improvement, team dynamics. EDUCATION 2008-2012 Çağ University, Mersin, Turkey Management 2007-2008 Çağ University, Mersin, Turkey Çağ University School of English Language (Prep-Class) 1998-2004 Bilfen Collage High School, Adana, Turkey Turkish High School Diploma, EXPERIENCS
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Sales and Distribution Management Program Credit Course Code : PGPM : 3 : SL MM 606 Class of Sessions : 2012 : 30 Objective To make the student aware of issues related to sales force management focusing on ―selling‖ as a tool of Marketing Communication. The study of Channel Management offers an appreciation of logistics of information and goods, and exposes students to the types of systems required to optimize organizational efficiency through this function. Learning Objective: The aim is to
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Produsele Danone se înscriu în categoria bunurilor de larg consum şi prin urmare canalele de distribuţie specifice sunt canele cuintermediari: - canale scurte de tip: Producător – Intermediar (Detailist) – Consumator Final(ex: cazul hipermarketurilor Carrefour, Real etc.)- canale lungi: Producător – Intermediar (En-Grosist) – Intermediar (Detailist) – Consumator Final (ex: comercializarea prin intermediul magazinelor cash&carrygen Selgros, Metro)3. Strategia de atragere a produsului de-a lungul canalului
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Introduction: Established in 1869 by John James and his wife Mary Ann in a partnership retailer store, presently it is the third largest retail supermarket chain in UK market with a total market share of 16.3%. Sainsbury is the UK’s oldest and major food retailer. In the early of 1990 Sainsbury was the market leader, however due to some reason it lost its position to Tesco and come in third position in terms of leading retailer in UK (J Sainsbury plc. 2015). The downfall involves several reasons
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RETAIL BUSINESS Since 1985, Malaysia has seen unprecedented growth in retail business. International names like Tesco, Jusco, Carrefour, Isetan, Cold Storage to name a few have made their presents felt among the consumers in the country, influencing the consumers buying behaviour, and affected by these very same consumers in their business strategies and policies (Elle Morena, 2014) Their business models have led to low prices and good quality products. This is also the outcome of supply strategy
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WAL-MART’S PROBLEMS IN Wal-Mart’s Problems in International Market Patiporn Kitlertphiroj University College of University of Denver Abstract Wal-Mart, the biggest retailer in the world, is spreading its power throughout the world, starting with nine countries in Asia, Europe and South America. The expansion has planed for more in the near future. With its attempt to penetrate hypermarket culture in every country which it enters, many severe problems are come into play. Acquisitions
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