宁波大学自主学习学分课程教学方案 一、课程概况： 课程名称： Marketing 课程编号： 学分： 3 授课对象： 10 曼大 学院： International College 专业： Business administrative 年级： 2 人数： 81 主讲教师： Zhangyayue职称：Lecture 学院： International College 辅导教师： 职称： 学院： 教材：Principle of Marketing 13th Edition 出版社： Pearson 出版时间： 2012 参考材料：1、 2、 3、 本课程采用的教学方式：（可在以下教学方式中选择3种以上） 课堂讲授、分组讨论、阶段测验、课外阅读、大型作业、。
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Questions for the case of P&G Japan: the SK-ii globalization project The objectives of this case include: To explore the process of formulating and implementing a global strategy, and particularly the issues related to the globalization of local brand. To examine how product innovation is developed and diffused on a global basis. To develop an understanding of the tensions in multinational organization, and particularly the need to balance the competing demands between local
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Appendix 1 Case study: Shanghai Disney Resort Joint ventured by Walt Disney Parks and Resorts and the Shanghai Government, the Shanghai Disney Resort has been started since 2009. The entire project is divided into two phases. The first phase is scheduled to be completed in December 2014. It includes a Magic Kingdom-style park, Shanghai Disneyland Park, and two themed hotels. The two phases cover a total of 963 acres of land, more than three times the size of the Hongkong Disneyland. The
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Methods: The course employs a balanced mix of lectures/class discussions and cases /assignments/projects. Class lectures and discussions provide an exposition of key concepts, and are supported by current marketing practices. The cases/assignments/projects provide an opportunity to apply the theories, concepts, and analytical devices developed in the lectures. Lecture / Class Discussion: This time will be devoted to the presentation of theories, concepts, and analytical techniques useful for marketing management
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opportunities ➢ Allocating resources across businesses and segments ➢ Managing the channels for gaining access to the served markets, and ➢ Aligning the organization to changing market requirements. The course will use a mix of cases, lecture/discussion, outside speakers, and group projects. This material will be integrated throughout the course with four over-riding themes. First, that successful market strategies deliver superior customer value; second, that successful implementation
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to advise her on cost of capital matters. Read the “Midland Energy Resources, Inc.: Cost of Capital” case (HBP #4129) handed out in class. This case illustrates how the Capital Asset Pricing Model (CAPM) may be used to estimate the Weighted Average Cost of Capital (WACC) in a corporate setting. Then, working with your team, answer each of the following questions using data provided in the case: i. Why is Midland concerned about its WACC? How will it use this information? ii. From Table 2, what
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9th February 2012. This assignment represents 65% of the total marks for this module. The other 35% of marks will be awarded in the Final Test in May. This coursework consists of several deliverables spread over 4 submission dates: In-class presentation of the Project Proposal, to be delivered in your scheduled workshop session in the week th beginning on 20 February 2012. Project Report, due as an on-line submission, by the time of your scheduled workshop session in the week th beginning
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Audience Analysis Paper An audience analysis is a very important first step to successfully preparing for a presentation. Analyzing an audience to present to a group of stakeholders can be quite a tedious task, and the difficulty lies in anticipating responses and needs. Stakeholders are a very diverse group ranging from management to customers, so making sure to prepare the presentation in a way that each subgroup can understand is the critical aspect of performing and communicating successfully
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EF 5010: Economics for Business Semester B 2014 Syllabus LI King King (李景景) Time and Venue Duration: 17January – 25 April 2014 (Every Friday) Time: 7:00PM-9:50PM Venue: AC2 -1503 Instructor Dr. LI King King Department of Economics and Finance Email: likingking@gmail.com Phone: 3442 7604 Office Location: AC2-5102 Personal Webpage: http://likingking.weebly.com/ Office Hours: Friday 5:00PM-6:00PM or through appointment via email. Email is always a great way to reach me. Course Website: Available
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Class: 1 Type: Lecture Introduction Nobody will dispute the fact that operations are becoming increasingly international or even global in nature. Less clear, though, is what this actually means for operations. Drivers of globalization include increased competitiveness through offshore manufacturing and increased sales by expanding into new markets, but the associated opportunities and challenges are totally different and highly industry-dependent. Clearly, the issues facing a hi-tech
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