from a manufacturer. As this channel involves fewer intermediaries and thus saves costs, it has developed rapidly. 4. Manufacturer → wholesale mart → commercial enterprise (wholesale or retail) → consumer. Goods such as clothing, footwear and small home electrical appliances are primarily channelled through wholesale marts. 5. Manufacturer → agent → retailer → consumer. This flexible channel is also growing very fast. 6. Manufacturer → distribution centre → retailer → consumer. This channel is
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Philips vs. Matsushita Case Greg Tensa 1. How did Philips become the leading consumer electronics company in the world post war era? What distinctive competencies did they build? What incompetancies did they build? Prior to World War II, Philips had created a culture of embracing technical innovation. On the production side, Philips was a leader in industrial research, and scrapped old plants in favor of new machines or factories whenever advances were made. On the product side, strong research
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tens of thousands of workers would keep their jobs. But the real prize might just be Sergio Marchionne, CEO of Fiat and now CEO of FiatChrysler. When he first became CEO of Fiat in 2004, Marchionne inherited a company on the brink of failure. It manufactured a lackluster product line and had suffered more than $12 billion in losses over the previous five years. To transform the company he embarked on several strategic and operational projects. He fired senior managers, upended a bloated bureaucracy
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1. Evaluate the changes Dore-Dore has made in its children's knitwear division. How does the performance of the traditional operations and the cellular manufacturing system differ? For example, how does work-in-process inventory change when cells are implemented? Traditional Operations: Under traditional operations, Doré-Doré’s production batch size in sewing, on average, was 200 pieces of the same style and color, with an average of eight different sizes within a batch. The knitwear sewing contained
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under the needle; each stitch is created as the thread loops onto itself (chain stitch) or locks around a second strand of thread (lockstitch), sewing the materials together. Sewing machines are used in both the home and industry, but are designed differently for each setting. Those for the home tend to be more versatile in terms of the number and kinds of stitches they can perform, but they operate more slowly than industrial machines, and have a shorter life span. Industrial machines are heavier, have
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• Gain access to lower-cost or better-value factors of production • Develop economies of scale in sourcing, production, marketing, and R&D • Confront international competitors more effectively or thwart the growth of competition in the home market • Invest in a potentially rewarding relationships with foreign partners 2. Describe the five drivers of globalization? Explain in detail with reference to BRIC Countries. • Worldwide reduction of barriers to trade and investment.
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salary of employees, rent… 2.VARIABLE COST: these are cost which vary according the volume of activity. Ex: cost of raw materials used in manufacturing a product. DIFFERENT TYPES OF COST WITH EXAPLES * SEMI-FIXED(SEMI-VARIABLE )COST: In some cases, particular costs have an element of both fixed and variable cost. Thesecan be described as semi-fixed (semi-variable) costs. * Ex: telephone bill, electricity bill. * Actual Cost Actual cost is defined as the cost or expenditure which
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94 Marketing intangible products and product intangibles Giving tangibility to imperceptible product features can aid both sales and postsales efforts Theodore Levitt All products, whether they are services or goods, possess a certain amount of intangibility. Services like insurance and transportation, of cours;, are nearly entirely intangible. And even goods, while they can be seen, often can': be tried out before they are bought. Underjitanding the degree of a product's intangibility
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and imports equally a good number of required products. Amongst the other strategic sectors of an economy, export sector is considered as a catalyst agent for sustaining and accelerating process of economic growth (Aggarwal, 1982). Countries devote home resources to exports because they
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Renewable Energy With a growing population around the world, the need for energy is grows as well. In modern society, we use electrical energy for multiple tasks such as operating vehicle, machines, for everyday uses. Every year the electrical energy needed requires mass amounts for such purposes. Which is created in power plants, for example, the Hoover Dam. Scientists continue to look for alternative sources to quench our thirst for more power. Renewable energy is a great example of what scientists
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