James Borda Retail Marketing 10/5/12 Case 10 Case Study 1. Over the last decade, American Eagle and Abercrombie and Fitch have been two of the main clothing retailers competing for the affection of young adult shoppers, specifically within the teen-college age range of 18-22 years. While both companies carry a similar assortment of clothing apparel and try to cater to the same demographic, each company’s retail strategy does differ in various ways. A retail strategy is defined as the way
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Background Case Study - Pampers 2002 IDM Business Performance Award Bronze Award Winner UK market valued at £480 million per year Innovative rival, Huggies, gained 30% of the market by 2000 Huggies built relationships with mothers using interactive marketing Mothers showing greater independence in decision making © The Institute of Direct Marketing 2002 1 © The Institute of Direct Marketing 2002 2 Projected Market Share Graph The Objectives To rebuild the brand and gain greater
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Case Study MKT 113 Southern New Hampshire University Prince Sports is a racquet company that sells innovative tennis, squash, and badminton racquets. Prince is known for their many varieties of equipment as well as their new, innovative products. Prince invented the first oversize and long body racquets as well as the first synthetic gut tennis string. They were also the first to introduce the natural foot shape tennis shoe. Social Networking along with break-through technology have worked
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behavior of the consumers. Lastly, the Lipton tea company employs professionals in tea growing, Research &Development teams, testing, blending as well as marketing. So to fulfill the criteria of the report, we have chosen Lipton tea as health and wee-being product. The report highlights different marketing theories applied in the case of Lipton. The report also clarifies the position of it in the market. Furthermore it describes where and how the consumers want this product. The report is separated
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Webster University MRKT5000 – Marketing Management Spring 2 Semester 2012 Assignment No. 1 Submitted: March 24, 2012 Strategic Case 2- At Timberland, Doing Well and Doing Good Are Laced Together pp. 123 Timberland is known for great shirts and solid climbing boots. The company has had a good financial history with decent revenues and profits. But CEO Jeffrey Swartz wanted something more. In the early 1990s, he began transforming Timberland into a company known as much
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1. LEGO’s movie-themed products, keyed to popular film franchises such as Harry Potter, Lord of the Rings, and Spiderman, include detailed construction plans. Do you think this is the right strategy? Why or Why not? Justify your assessment of Lego's strategy. To disect whether the inclusion of detailed construction plans in its film-franchised LEGO sets was the right strategy or not, it’s important to start with what the company itself stands for. The name LEGO means “play well”—the focus of
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CASE STUDY: BARCO PROJECTIONS SYSTEMS THE ISSUE Barco Projection Systems (BPS/Barco), a strong player in the Projection Systems business and the market leader in graphic projectors, were taken by surprise by competitor Sony’s offering of a superior graphics projector likely to be launched at a lower price. Barco needs to counter the new model by launching new and superior models quickly and re-pricing existing models. Team A’s rationale takes shape over the following pages
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The entire market for video, data, and graphics projectors in 1988 comprised of 30,847 units (table 1). Although Barco Projection Systems (BPS) only captured 14% of the aggregate total for projectors, for the corporate and industrial environments, BPS offered an unequaled level of quality in high end projectors due to the continuous improvements in scan rates and general performance compared to its peers. BPS 35% video, 53% data, 12% graphics total of 4,400 units (1,540 video units, 2,332
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Study case : Diesel “Live, breathe and wear passion” 1 : Explain which of the promotional strategies used by Diesel are above- or below-the-line. Analyse the impact that each approach might have ? There are two different types of promotional strategies. One is above the line and the other one is below the line. Above the line is using the media like television, radio to promote your product to a mass audience. Below the line is looking to reach a customer not a whole bunch of people
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“Ethel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success” Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s. The type of consumer buying decision that best describes the choice to indulge at Ethe’ls is the extensive decision making. Consumers practice extensive decision making when buying an unfamiliar, expensive product or an infrequently bought item. This process is the most complex type of consumer buying decision
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