hours of Discovery programs in Tamil. Under the agreement, both channels shared the revenues earned through sale of advertisement slots during the broadcast of Discovery programs. In December 2000, Karnik announced his resignation and Deepak Shourie (Shourie) took over as MD of Discovery India. By 2001, Discovery realized that Indian viewers' perception of the channel had not yet changed - they still perceived it as a niche channel airing programs on wildlife and nature. |Changing Perception
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West Coast cuisine. The company serves their cuisine through three main distribution channels: 1. Social events 2. The company’s restaurant 3. The company’s food truck Catering to individual social events is EC’s largest distribution channel. The majority of the events are weddings, business conferences and social gatherings. In the past, the company has served between 20 and 2000 people at these events. This distribution method made 82% of the company’s revenues in 2013. EC also sells
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suppliers that prevents others from entering the supply chain. The industry requires certain level of capital. Small firms lack the resources and capability of acquiring enough capital to compete with the existing large firms. The established distribution channels of either retail stores or outlet also somewhat prevents the small firms from entering. The bargaining powers of suppliers In the PC industry, the big suppliers such as Intel and Microsoft have a relatively large power over its differentiate
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revising their distribution channels. Retail stores pose higher overhead and therefore cut into the pricing strategy. As technology advances, moviegoers are now looking for access to movies and entertainment that is instant and convenient. Blockbuster has answered this demand with their Total Access online program. What value-added components could Blockbuster offer to the movie studios that might entice them to more closely align with Blockbuster as a distribution channel? The value-added
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days incubation time is required. After the materials pass the quality test, they are sent to the store. Then the production takes place. After the juices are produced in the manufacturing house of Dabur, the product travels through major distribution channels. They are:- • Manufacturing house • Carrying forward agencies • Redistribution stockiest • Wholesalers • Urban retailers & rural
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UNDERSTANDING RURAL DISTRIBUTION A study about the sales and distribution network in rural India SALES AND DISTRIBUTION 4th October, 2009 Group BH Aseem Rastogi – 32235 Stuti Sinha – 32296 Aditi Uppal – 32301 Pratik Kamble – 32303 Sakshi Arora – 32304 Saurabh Ghosh - 32305 Understanding Rural Distribution 2009 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 4 5 8 INTRODUCTION INTERVIEWS CONDUCTED VISIT TO KIRANA STORES PRODUCT AVAILABILITY AT KIRANA STORES 9 13 14 ROLE
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1. What are the key factors in determining if this is a viable business opportunity for Josh, Hannah and Matthew The first step that everyone should go through is to ask the question, is the market real? In order to do so, the first thing you want to do is conduct what we call a customer analysis. You can do that perhaps in a very technical way, by conducting surveys. Or perhaps, in a less technical way, you can attempt to answer the question, “Who is my customer?” What does the customer want
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revising their distribution channels. Retail stores pose higher overhead and therefore cut into the pricing strategy. As technology advances, moviegoers are now looking for access to movies and entertainment that is instant and convenient. Blockbuster has answered this demand with their Total Access online program. What value-added components could Blockbuster offer to the movie studios that might entice them to more closely align with Blockbuster as a distribution channel? The value-added
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operations (NAFO) in 1985. They operate a bifurcated channel. Ohmeda’s primary marketing channels are ‘dealers network’ and ‘direct sales’. The overall market can be categorized as ‘Urban’ and ‘Rural’. The customer for Ohmeda is exclusively hospitals in these urban and rural markets. Ohmeda practices intensive distribution style of marketing that has overlap in sales that originate from the direct sales personnel but are marked as dealer channel. The dealers did not manage/provide service on the
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suppliers. In reciprocation, the seller implements customer's suggestions and commits to continuous improvement in quality of product and delivery. 3. Channels of distribution The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor. A distribution channel can be as short as a direct transaction from the vendor to the consumer, or may include several interconnected intermediaries along the way such as wholesalers
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