business throughout the launch of a global film distribution network in the United states, the United Kingdom, the Middle east and Mauritius . In order to sustain the ambitious project of the firm they were looking for strategic investors that could boost the expansion in new countries . The principal global aim of the company might be to improve growth thanks to the 25 million non-resident Indians that pulled demand for Indian content, thus Indian channels were telecast and movies were distributed abroad
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sales has a potential growth rate of around 20%, due to the increasing purchasing power, the middle class is growing, and people are willing to try new products. Therefore ORANA wanted to take the opportunity of being a fast mover and expanded its distribution from Ho Chi Minh City (Saigon), to the central and northern parts of Vietnam, by starting direct sales through independent distributors instead of relying only on own sales staff. Advantages: - Increase market coverage: By penetrating new geographical
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channel conflict Louis W. Stern and Adel I. El-Ansary defined channel conflict as "... a situation in which one channel member perceives another channel member(s) to be engaged in behavior that is preventing or impending him from achieving his goals." Three types of conflict are common in distribution channels: (1) Horizontal conflict occurs between two marketing institutions at the same level in the channel. (2) Intertype conflict results from the use of different types of distribution
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Objective Field study for “Channel Management in Unorganized and Modern Trade” Purpose A complete study to understand channel management principles/dynamics in FMCG or Durables in traditional channel and Modern Trade in Orissa region w.r.t. to Bhubaneswar and peripheral markets Which company to study? Study the brands sold in the given region(s)/ market for any of the chosen companies in Appendix 1 What to study at retailer level? Which of the brands sold by the company? Sales
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force model have impact on these three levels of intra-industry competition Entrants 1. Economies of scale e.g, benefits associated to the bulk purchasing. 2. The high or low cost of entry, cost of latest technology 3. Ease of access to distribution channel (Ex: Sony faced in India from BPL, Videocon; Case of Castrol and Toyota ) 4. Cost advantages not always related to the size of company e.g. personal contacts or knowledge that larger companies do not know (Learning curve effects) 5. Will
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inefficiencies, and poor distribution, has placed Ice-Fili in need of strategic decision making to aid its future success. In order to combat these changes, we as consultants have devised two major strategies through financial and market analysis that we feel will help Ice-Fili to regain a strong foothold in the Russian ice cream market. These strategies have been designed to create stronger consumer demand for Ice-Fili’s 150 ice cream products, increase Ice-Fili’s distribution and marketing efficiency
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constraints on how much we can sell the cards for? How much do competitors charge for the Phone Cards? How much do our cross sell products usually sell for? How many customers usually buy our cross sell products? What distribution
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2004 Wired magazine article to describe certain business and economic models such as Amazon.com or Netflix. Anderson later extended it into the book The Long Tail: Why the Future of Business is Selling Less of More (2006). Businesses with distribution power can sell a greater volume of otherwise hard-to-find items at small volumes than of popular items at large volumes. (The original term is a military one, describing the logistic chain of support an army required: it has been said there
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Understanding the external environment (Industry attractiveness) 1. Identify the industry, product segments and value chain. The industry is the Australian Non-alcoholic beverage industry. Currently, Australian Beverages Ltd is the second largest competitor behind Butlers Corporation. Industry consolidation has been occurring but is not expected to continue in the future due to the relatively high market shares held by major competitors. Core operations cover processing and bottling (not retailing)
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The Research Process Sequence of steps in busieness research Formulate Problem • Decision Problem • Research problem Dermine Research Design • Explorative research • Descriptive research • Cusal research Dermine data Collection Method • Secondary Data • Primary data Design data Collection Forms • Quantitative Data • Qualitative Data Design Sample and Collect data • Sample Frame and sample • Probability versus nonprobability
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