the 6 ½ ounces the average athletic shoe of the time weighed. Bowerman was betting that his design would save the runner from lifting approximately 200 pounds in a one mile race. This nationally respected track and field coach would join forces with former runners Phil Knight and Jeff Johnson to create what would become history making running shoes. This shoe would be the brand Nike debuted in 1972, prior to the U.S. Track and Field Trials in Eugene, Oregon. The “Swoosh” was about to make its
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Nike is in Beaverton, Oregon and The Pacific Northwest is Nike's hometown. 3.2 Mission ‘To bring inspiration & innovation to every athlete in the world’, this was a quote from Bill Bowerman. Bill Bowerman was the legendary track & field coach
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success. In 1964 Bill Bowerman, the coach of the track and field team for the University of Oregon, as well as one of the runners Phil Knight, started distributing running sneakers for the company “Onsitsuka Tiger” (now known as Asics), in the back of Phil’s car. With profits increasing and popularity growing, by 1967 Blue Ribbon Sports was opening their first retail store in Santa Monica, California. During 1971, Blue Ribbon Sports started to expand, and Phil Knight and Bill Bowerman started preparing
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came about in 1962 by Phillip Knight, a Stanford University business graduate. Traveling in Japan after finishing business school, Phillip Knight got in touch with a Japanese firm that made athletic shoes, the Onitsuka Tiger Co., and arranged to import some of its products to the United States on a small scale. This was until 1963, Knight took his shoe delivery to a track meet which sprung a partnership between Knight and William Bowerman, his former track coach. Knight and Bowerman, continued and
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Cross-Cultural Perspectives Justin P Levick ETH/316 January 4, 2013 The Nike Corporation was started in the 1960’s under the name of Blue Ribbon Sports by Phil Knight and Bill Bowerman. Knight, a University of Oregon coach, was determined to make running shoes lighter and better. In 1979, the Nike brand was formed and opened its first retail store in Santa Monica, California. They continued over the next few decades to grow to one of the largest athletic
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underrstood that this is a new kind of mayor. We hope it’s a sign of his generosity and gooddness . There are many legends about noble knights of medieval times who traveled the land defending the helpless against feerce intruders. With only their sword and sheeld, they were able to achive noble deeds, preventing the seiege of the castle. Other stories tell of knights who forced robbers to yeld their weapons, keeping them from causing further harm and mischeif. Kenji and his business partnor, Ed
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Term Project-Nike Algernon Jones & Maria Lopez MBA 6202/6215 – Strategic Management Dr. David Epstein Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight's automobile. In 1966, BRS opened its first retail store, located at 3107 Pico Boulevard
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and Australian track star Craig Mottram, along with old standby basketball legends Kobe Bryant and LeBron James. Nike, Inc., an American corporation originally known as Blue Ribbon Sports or BRS was founded by Philip Knight, a track athlete at the University of Oregon, and his coach Bill Bowerman in January 1964. Bowerman, who also attended the University of Oregon in his early days, and also achieved his career by winning two gold medals in the 1960’s Summer Olympics; he wanted to make his own
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TO BE LOVED OR FEARED AS A LEADER? Leaders in fields ranging from military and politics to business and even education have been posed with the choice of instilling love or fear among their respective followers. Traits like warmth and trustworthiness of a leader instill love among followers and fear of a leader originates mostly from his strength and competence. Although there are numerous other traits in a leader, warmth and strength are the most influential. According to psychology, a major part
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headquarters is located in Beaverton, Oregon (“Nike, Inc. Company Profile,” 2013). History in the Making “Just Do It” is one of the most recognized slogans in brand-name history. Before it was the symbolic trademark of the “Swoosh,” Philip Knight had a vision in his
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