HBR.ORG The Globe Coca-Cola lines a shelf at a supermarket in Shanghai in May 2009. The New Rules of Globalization PHOTOGRAPHY: AP IMAGES As more countries rethink their priorities, multinationals must proceed with caution. by Ian Bremmer I n the past few years, Pfizer has encountered globalization’s new phase. As part of the Indian government’s efforts to make medicine accessible to as many people as possible, in February 2013 India’s Patent Office revoked Pfizer’s
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Analysis of Marketing Strategy of Redbull in India STUDENT’S CERTIFICATE Certified that report is prepared based on the term paper undertaken by me in “analysis of marketing strategy of redbull in indiaunder the able guidance of Dr..Sunit Balani in partial fulfillment of the requirement for award of degree of B.Com (H) from Amity University, Uttar Pradesh. Date – 31-10-2014 Harsh Kumar Lalwani Dr..Sunita Balani P rof.V.P.Sahi (Student Name ) (Faculty Guide
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DRIVING CHANGE Change is the only constant thing in life. Tata motors went through a period of significant transition in 2001. A number of changes were worked out during that phase with respect to customer expectations, innovation strategy, and regulations governing safety and environmental protection and continual competitiveness in terms of cost. These changes were and are brought about by the company systematically driving its processes ahead through a high level of product and process innovations
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Thinking 4) The perceived value equation can be represented as Value = Price/Benefits. Answer: FALSE Diff: 2 Page Ref: 5 AACSB: Analytic Skills 5) Recently the auto industry is shifting its attention to emerging markets such as India and Africa. Answer: TRUE Diff: 1 Page Ref: 5 AACSB: Reflective Thinking 6) Globalization is presenting significant marketing opportunities for professional sports organizations such as the National Football League and Major League Soccer. Answer: TRUE
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happiness. For example, Nesquik claims, “You can’t buy happiness, but you can drink it.” Dunkin’ Donuts promotes a breakfast sandwich as “The happiest sandwich on Earth.” Through intentional campaigns, marketers have also sought to cultivate happiness. Coca-Cola launched the “Open Happiness” campaign, which recognizes life’s simple pleasures and encourages consumers to take a small break from the day to connect and share happiness with others. BMW developed a “Stories of Joy” global communication campaign
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PART II INSTRUCTOR’S NOTES ON TEXT CASES CASE GUIDE CHAPTER CASE | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 1–1 Starbucks – Going Global Fast | X | X | | X | X | | | | | | X | X | | | | | | | | 1–2 Nestlé – The Infant Formula Incident | | X | X | X | X | | | X | | | X | X | | | | | | | | 1–3 Coke and Pepsi Learn to Compete in India | | | | X | X | X | | |
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companies are winning over European multinationals in Africa - Why have Chinese companies found the emerging markets of Africa less risky and a more attractive proposition than western multinationals? - MSc BD7 Ping SUI Introduction: As an important global player and the main drive for economical growth, China’s massive investment in Africa has drawn the world’s attention. People can see European multinationals everywhere in Africa in the 80s, while now Chinese companies seem to take
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BRAND MANAGEMENT Case No. 3 SNAPPLE: REVITALIZING A BRAND INTRODUCTION In the 1990s, Snapple Corporation was one of the leading “New Age” beverage brands when the category was just beginning to take off. With the combination of a unique product, package design, and quirky advertising, the company grew form a regional underground favorite toa nationally recognized brand. Snapple’s rise in the beverage industry was crowned in 1994, when the Quaker Oats Company purchased Snapple for $1.7
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Authors: Ian dlamini, Sne Byron Van Herder, Naseer Khan, Mohamed Kadar & Muhammad Moola, Executive summary Woolworths is one of the biggest retail stores in South Africa. Founded in the early nineteen thirties by Max Sonnenberg, Woolworths has grown to a retail giant with over four hundred stores throughout Africa and Middle East. Along with Woolworths being of such large proportions it now is listed on the Johannesburg Stock Exchange. Within our study of Woolworths we will be examining
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better place if we grew up less and played more. * Scrabble believes that the world would be a better place if we loved words more. * Adidas believes that the world would be better place if people went beyond their normal boundaries. * Coca-Cola believes that the world would be a better place if we saw the glass as half full – not half empty. PRINCIPLE TWO: APPLICATION OF BRANDING IN NON-PROFITS Several Universities, including Stanford and Harvard, have investigated the role, or application
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