Coca-Cola Marketing Analysis Morgan Hight April 8, 2013 Steven Richards MKT/498 Coca-Cola Marketing Analysis In 1886, an Atlanta pharmacist by the name of Dr. John S. Pemberton developed the first Coca-Cola Coke. The product was created by using flavored syrup and carbonated water at Pemberton’s local pharmacy. Frank M. Robinson, Dr. Pemberton’s business partner and bookkeeper, is credited for giving the product its name, Coca-Cola, as well as the trademark script on the product that is
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Marketing Plan [pic] Table of Contents |Executive Summary……………………………………………………………………...... |4 | | | | |Detailed List of Assumptions……………………………………………………………... | | |
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INNOVATION: THE COCA-COLA CHALLENGE Abstract The Coca-Cola Company fully understands the meaning of innovation as evidenced by their ever-growing brand portfolio and internal processes. In this paper, I discuss Coke's three cola strategy as both a product and service innovation. Such strategy was implemented to widen the market presence of Classic Coke, Diet Coke and Coke Zero. The three cola strategy was developed initially for the purpose of rekindling the growth of the sparkling beverages
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(STP) play a vital role which helps Coca-Cola to introduce its product to customer and make them buy through this process they capture value from customer (Kotler- et- al, 2013). To understand the Coca-Cola’s product and its value perception, here is the STP analysis 3.2.1 Segmentation Strategy The competitive market and the changed demands of consumer have made Coca-Cola to satisfy their needs by improving and changing its product. For these reason Coca – cola has been successful to attract the
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About The Coca – Cola Company The Coca-Cola Company was invented by a pharmacist in 1886. By 2011, their product line included more than 3000 products of carbonated and non-carbonated beverages, bottled water and juice, sold under 500 brand names in 206 countries. Revenues in 2010 were $30.9 B. The company had employed more than 3500 people worldwide for marketing. They had hired a Senior VP for integrated marketing communications after they found that the fans are viewing video content on YouTube
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Assignment #5: Financial Management Coca-Cola Company vs. PepsiCo. Rodséy E. Smith Daniel Sersland BUS 508: The Business Enterprise December 9, 2010 Abstract In the late 1800’s two of today’s largest and most recognizable food and beverage companies, PepsiCo and Coca-Cola Company began their quest to dominate the industry. Even today after over a hundred and twenty years, PepsiCo and Coca-Cola Company continue their efforts to compete against each other in order to gain additional market
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10 dangerous substances in Coca-Cola® Coca-Cola® is no doubt one of the most popular beverages in the world. Almost everyone loves it and must have to drink it. In fact, I was an addict like you perhaps whereby your day is not complete without it until I became conscious and enlighten about my health and what our daily food and drinks can do to destroy our body system. It works like a slow poison. Coca-Cola® has an unnatural drink has been mar with lots of accusations that it contain some dangerous
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Coca-Cola Company Marketing Plan [pic] [pic] Beth Dougherty Terri Meunier Shadeequah Curry August 3, 2012 Table of Content I. Executive Summary (Terri Meunier) II. Organizational and Product Overview (Terri Meunier) II.1 Organizational Description II.2 Vision, Mission, and Goals/Objectives II.3 Product Description III. Market Analysis (Beth Dougherty) III.1 Market Definition III.2 Competitive Analysis
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Marketing Mix of Coca Cola Different Product: The Coca-Cola Company’s products include beverage concentrates and syrups, with the main product being finished beverages. The business has over 300 brands of beverages around the world with the main ones being Coke, Fanta, Lift, Sprite, and PowerAde. Different Price: The prices of Coca-Colas products vary according to the brand and the size. Each sub-brand of coca cola has different pricing strategy. Their pricing strategy is based on the competitors
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Marketing Management Final 3-28-2012 Coca-Cola Executive Summary This paper is a comprehensive audit of Coca-Cola's marketing program and recommendations developed for future marketing plans. I provide recommendations for Coca-Cola's marketing efforts as well as product line enhancements, as Coca-Cola faces stiff competition and changing consumer tastes. These recommendations include: • Pursuing a multi-pronged marketing strategy, including growth into geographic regions
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