Manila University, one of the more prestigious private schools in the Philippines. He once headed Aluminum Container, Inc. which was the major supplier of the collapsible aluminum toothpaste tubes that were formerly used by local manufacturers of Colgate-Palmolive, Procter and Gamble and the Philippine Refining Company (now Unilever). However, technological innovations and the environmental concerns over aluminum materials prompted the multinational companies to make use of the plastic-laminated toothpaste
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comprised of Unilever products -> promotion: advertise on radios, magazine, daily press, billboards -> cost 10% of annual turnover product -> philosophy: high quality, premium-priced finances competitor: P&G, Colgate Palmolive; Tata, Godrej -> HLL people: operations innovativeness culture Problems for HELL Issue of HLL insufficient to offer products to a majority of potential consumers living in remote villages (half of Indian population) -> they are
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The Marketing Mix - Colgate Herbal White Toothpaste The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters
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Colgate rethinks a supply chain By Peter C. Witton How do you eliminate waste and wring out costs when your operations are spread over 57 sites in 11 different markets? ColgatePalmolive met this challenge in Asia with an ambitious overhaul of its regional supply chain and information systems. 70 Outlook 2000, Number 1 W hen it comes to toothpaste in China, Colgate is the market leader, according to a recent AC Nielsen Media International survey on China’s emerging consumer
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Supply Chain Strategy of Colgate Palmolive Toothpaste Objective : 1. To know the supply chain strategies used by the Colgate Palmolive ltd. 2. To know the distribution channels of the Colgate Palmolive toothpaste. 3. To study the supply process of Colgate Palmolive from supply of raw materials till supply to retailers. Introduction: The distribution strategy is concerned with the product or service placement. Broadly speaking, there are two categories of issues and decisions
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t 2010 PRODUCTION SPECIFICATIONS Acceptable Advertising File Formats ~ PDF is the preferred format for ad files PleASe note • On bleed pages, hold all live matter 5/16” (8mm) within trim edges on all trim sides. • Headlines running across the gutter should split between words, not letters. tonAl DenSity • 2-color: The sum percentage of tonal values should not exceed 160%; only one color may be solid. The maximum screen tone value for any one color should not exceed 85%; a required value over
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COLGATE – GIVING THE WORLD REASONS TO SMILE Colgate-Palmolive Company is a global company that manufactures and distributes consumer products worldwide. The company operates in two segments: dental-care, personal-care products, home-care products and pet nutrition. Today the company has a functioning business unit in more than 200 other countries and territories worldwide. Colgate-Palmolive’s history traces back to the early 19th century when William Colgate, a soap and candle maker, began selling
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08, 2014 Ken Metz Mapping the Supply Chain for Deodorant Soap In 1970 Colgate-Palmolive marketed Irish Spring deodorant bar soap for the first time (Colgate-Palmolive Company, 2015). Irish Spring is one of many products produced by the 200 year old maker of personal care products. This paper will examine and map the supply chain used to produce, distribute, and sell deodorant soap. Manufacturer Colgate-Palmolive Company (CPC) uses outside manufacturers to provide the raw materials necessary
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dollars in sales, including Tide, Downy, Always, Oral B, Crest, Gillette, Febreze, Swiffer, and Duracell. However, in the last 10 years, P&G has experienced a loss of sales. Through an analysis of the company and its history, its visions and goals, a SWOT analysis, and the Porter’s Five Forces Model, the problems Procter & Gamble face will be identified, discussed, and possible solutions and recommendations will be given. Keywords: Procter & Gamble, brands, analysis, consumer-goods
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going to write about Colgate. The full name of its brand is Colgate-Palmolive. Colgate is in the list of New Zealand`s 10 most trusted brands. Colgate-Palmolive is an American multinational brand and it produce household, health care and personal product like toothpastes, toothbrushes, soaps, detergents etc. In 1806, William Colgate started a soap and candle factory in New York City on own name “William Colgate & company”. In 1857
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