Blue Ocean Strategy Paper University of Phoenix Marketing MKT/421 Michael Wells June 10, 2014 Blue Ocean Strategy Paper Blue Ocean Strategy is a business strategy for businesses to overcome ones competition in a unique way that will separate themselves from the competition. According to Kim, W., & Mauborgne, R., “The blue ocean include the potential industries that do not exist at present and all the untapped market spaces and demand demographics that will take shape as and when such
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Location Strategy The goal of an organization is customer delight for that it needs access to the customers at minimum possible cost. This is achieved by developing location strategy. Location strategy helps the company in determining product offering, market, demand forecast in different markets, best location to access customers and best manufacturing and service location. Generally, this means the firm will attempt to maximize opportunity while minimizing costs and risks. Vinamilk ( VietNam
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Business Model Comparison Name Institution Wal-Mart and Tarket Wal-Mart and Tarket are the two leading retail stores in the United States with a customer base of more than 100 million shoppers. The stores run their operations in different parts of the United States and their annual posting for revenue accounts for a significant percentage of earnings for retails businesses in the US (Zikmund & Babin, 2013). Together, the stores have a capital base worth billions in dollars. Over the years
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Concept and Process of Marketing Marketing is the science and art of incorporating intuition, creativity and innovation in designing new products and identifying channels for their distribution. It encompasses a fair mix of both behavioural and management science. Having a strong foundation in the field of marketing helps an individual translate his thoughts and ideas into appropriate actions, effortlessly. Elements of the Marketing Process The primary aim of every marketing process is to earn
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Gillette’s Five Bladed Razor Marketing Plan Jim Hudson Marketing 500 January 10, 2010 The product that will be marketed and researched will be the need and appeal for a new five bladed razor. The men’s razor market has been notoriously marketed with new products over the years and this market plan will be implemented from the Gillette corporation point of view. Men are always looking to get a better, faster and smoother shave. It is general maintenance that
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Retail and Services Marketing CW2: End of Module Assessment - Retail Marketing Plan (Proposal) (Unit 10) This assessment is the culmination of all your work in this module. You are required to draw up a marketing plan (which you are to present to them in the form of a proposal) for a clothing store chain to enter a country of your choice from the following countries: Bangladesh, Canada, Germany or Kenya. In order to present a well-constructed plan you must carry out a thorough evaluation of the
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Perceptual Maps in Marketing Jennifer Cantrell August 5, 2013 MKT/421 In this simulation, Thorr Motorcycles, Inc. manufactures higher end motorcycles. They currently produces more than 200,000 each year. The company’s top seller is the CruiserThorr however sales have been dropping due to the aging of the company’s current target market. The CruiserThorr does not have as much appeal for the younger target markets due to the pricing strategy. Since it is a
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from new Entrants 4 Threats from Buyers 4 Threats from Suppliers 5 Threats from Substitutes 5 Competitive rivalry 5 SWOT analysis 5 Strength 5 Weaknesses 5 Opportunities 5 Threats 6 Marketing objectives 6 Market 6 Product 6 Price 6 Place 6 Promotion 6 Marketing strategies 6 Product 6 Price 7 Place 7 Promotion 7 Summary 7 Tactics and Action plan 8 Product 8 Price 8 Place 8 Promotion 9 Monitoring 10 Our Mission statement We enable consumers to
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Appendix C Sample Marketing Plan C1 APPENDIX C Sample Marketing Plan Star Software, Inc. Marketing Plan 1 I. EXECUTIVE SUMMARY Star Software, Inc., is a small, family-owned corporation in the first year of a transition from first-generation to second-generation leadership. Star Software sells custom-made calendar programs and related items to about 400 businesses, which use the software mainly for promotion. Star’s 18 employees face scheduling challenges, as Star’s business is highly
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Things to be considered in marketing audit: 1. Define your market where SWOT will be done 2. Critical success factor from customer point of view that any competitor will have to do 3. Weighting the Critical success factor based on importance out of say 100 4. Strength and Weakness relative to customer based on above Critical success factor 5. Opportunities and threat: key things out of your control and have had an impact on organization- Identify how marketing function can help get
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