Memorandum To: Adrian Lewis From: Student Group Subject: New product, “iFridge” Date: 27.02.2014 To respond to your request here is our proposal for the new innovation of The X Company. We are pleased to present you The iFridge. The iFridge is a high technology product that aims to ease the daily life in kitchen. It is basically a fridge with a touchscreen at first sight. But it’s software, lights, properties of the touchscreen and integrated voice activation makes it a lot more than just
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Demographics and Psychographics of the customer based on segmentation of the market 5 5. How Apple Inc. is reaching different market segments with its range of products 6 5.1 Apple iPad positioning matrix 6 5.2 Different market segments and how they are targeted with Apples iPad range 7 6. Perceptual maps of Apple Inc. and Samsung products in the market today 8 7. Apples Inc.s’ competitive advantages and positioning against its competition 9 7.1 Hardware advantages 9 7.2 Price positioning
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or digital industry is latent with slogans and catch phrases about its technology, innovations and proven commitment to development. Apple’s core products are the most revolutionary innovations of the digital age. The iPod, iPad, iPhone, and iOS App Store help usher in a change in the way we use and purchase products. These products spawned a new revolution in the marketing of electronics. Introduction The purpose of this case analysis is to critically analyze the case study, Apple-Merging
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Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic
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Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic
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international trade market that has to provide for a large demand. This includes everyday commodities such as cell phones, computers, home appliances, etc. South Korea has been a bigger player in all the trade between Asia and North America. These products are sold all around the world and they need the demand to grow if they want their country to survive. The dependency is obvious due to the imports of natural resources as they have minimal amounts in their country. In the past decade South Korea
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6. | Low-Priced Segment of Mobile Phones | 13 | 7. | Market Structure & Segmentation | 15 | 8. | International Business | 20 | 9. | The Case of Micromax | 26 | 10. | The Case of Karbonn Mobiles | 30 | 11. | Recommendations | 33 | 12. | Conclusion | 34 | 13. | Bibliography | 35 | EXECUTIVE SUMMARY The purpose of this paper is to focus on the low-priced segment of mobile phones. The mobile subscription rate in India has had an exponential growth over the last decade out doing China in leading
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CONTENTS ii LIST OF TABLES & PICTURES iv CHAPTER 1: INTRODUCTION OF SAMSUNG 5 1.1 SAMSUNG in general 5 1.2 History of SAMSUNG Electronics 6 1.3 Vision 7 1.4 Mission 7 1.5 Objectives 8 CHAPTER 2: STRATEGIES 9 2.1 R&D (research and development) strategy 9 2.2 Pricing 10 2.3 Human resources 10 2.4 Marketing 11 2.5 Products 11 CHAPTER 3: OPERATION 15 3.1 Worldwide operations of Samsung. 15 3.1.1 Market Share 15 3.1.2 STP Analysis 16 3.1.3 4P’s
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companies from three different countries/cultures. These are Apple Inc. of USA, Samsung Electronics of South Korea and Sony Corporation of Japan. Apple and Sony Corporation are both involved in many types of business activities and Samsung Electronics is part of a larger multinational conglomerate (Samsung group) which comprises numerous affiliated international businesses. However due to size and commonality of products, this research will focus on their electronics business with specific attention
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to show how much importance firms gave to the supply side of the market in this period. Porter described the value chain as “a set of products and services linked together in a sequence of value adding economic activities”. In other words, it analyses the stages in which a product is created from raw material until it’s finished, each stage adding value to the product. Gereffi’s ‘Global Commodity chains’ uses the old strategy chains and links them with their political and geographical context, adding
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