• Archives Home > Vol 3, No 4 (2010) > Atici Font Size: [pic] [pic] [pic] Impulse Purchasing Behaviors of the Turkish Consumers in Websites as a Dynamic Consumer Model: Technology Products Example Bünyamin Atici, Ugur Bati Abstract This paper examines the concept of impulse purchasing behavior online basically. The phenomenon of impulse purchasing has been researched in consumer research as well as for example in psychology and economics since the 1950s. A detailed review and analysis
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Name: College: Course: Tutor: Date: How to positively influence customer satisfaction and buying behavior in respect to the way you design your stores. One of the widest and deepest industries in the world is electronics and home appliances industry with close to 85% consumer base according to Consumer Digest. This call for most marketers developed proper strategies upon which they can exploit fully and enjoy profitability which comes along with it. In the case of our store, the primary
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the main components of wine purchasing behavior and the socio-demographic profile of those who are both wine buyers and consumers. ?Design/methodology/approach: Starting from consumer behavior literature, we identified six phases in the purchasing process and we operationalized each of them. A structured questionnaire was developed according to such framework and an empirical study was carried out. We realized 630 interviews to wine buyers and consumers. Then, we performed a cluster analysis
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Relationship Between Unplanned Buying And Post Purchase Regret Introduction: The theory of cognitive dissonance was developed in 1957 by Leon Festiner. Festinger describes cognitive dissonance as a psychological state which results when a person perceives that two cognitions both of which he believes to be true, do not “fit” together; that is, they seem inconsistent. The resulting dissonance produces tension, which serves to motivate the individual to bring harmony to inconsistent
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of consumer buying decisions that best describes the choice to indulge at Ethel’s. One type of consumer buying decision that indulges consumers the most is their involvement. The more a consumer uses their time and effort to search and evaluate a company’s product the more they will buy or use their product and services. Another type of consumer buying decision is the routine response behavior from a consumer. Mostly low cost goods and services are a result from routine response behavior because
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PERCEIVED RISK AND THEIR INFLUENCES ON ONLINE SHOPPING Major Project Report Submitted for the partial fulfillment of the requirement for the award Of Master in Business Administration Submitted by: Under the Guidence Kamal Kumar Dr. Vibhuti Tripathi 2012MB35 School of Management Studies Motilal Nehru National Institute of Technology Allahabad – 211004 May, 2014 Introduction Online Shopping There are many factors that point toward
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Consumer Behavior Name Institution Professor Date Introduction Consumer behavior is the investigation of people, gatherings, or associations and the procedures they use to choose, secure, utilize, and dispose items, products, encounters, or thoughts to fulfill needs and the effects that these processes have on the buyer and society. It mixes components from brain research, human science, social humanities, showcasing and financial matters (Solomonet al, 2012). It endeavors to comprehend
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Environmental and Consumer Influences Paper A product that I am familiar with is the Apple Iphone. I will go over and analyze the factors that affect consumers purchasing decisions when it comes to considering to buy and actually purchasing the Apple Iphone. When it comes to consumers they just do not make decisions when it comes to purchasing a certain product or service. There are many internal and external factors that lead them to purchase something for a specific business or company. This
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MARKETING A STUDY OF CONSUMER BEHAVIOR WITH RESPECT TO VARIOUS BRANDS OF SHAMPOO IN NAGPUR CITY DR.RUHI BAKHARE* Faculty Dr. Ambedkar Institute of Management Studies and Research,Deeksha Bhoomi,Nagpur ABSTRACT ‘Consumer is king’ –the statement carries profound truth in it. Today the success of any firm depends upon the satisfaction of consumers. For satisfying the consumers the firm should know about the behavior of the consumers. In these circumstances understanding consumer is a very difficult
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Page 1 of 36 Maria Khan, Lecturer UET, Lahore LEARNING OBJECTIVES 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making process of consumer purchasing online. 3. Distinguish online consumer from traditional consumer. Page 2 of 36 Maria Khan, Lecturer UET, Lahore A consumer is a person or group of people, such as a household, who are the final users of products or services. The consumer's use is final in the sense that he or she
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