“B-EST” marketing campaign. The purpose of the event is to obtain significant attention in the soft drink market as a new player and to make an impact on customers’ mind, thus boost sales performance of our new product – EST Cola. This event focuses on getting consumer’s responses and communicating with them. In order to target on our main target customers range from 20-30, one of the marketing strategies to be used is celebrity endorsement. Through this, we want to create an energetic atmosphere which
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towards FMCG products. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding Consumer’s behavior towards the packaging of FMCG products When consumers search for and process information in-store, the product's package can contain relevant and useful information for the consumer. Product packaging forms the end of the 'promotion-chain' and is close in time to the actual purchase and may therefore play an important role in predicting consumer
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JJC Products Executive Summary JJC Products is a wholesaling company specializing in mobile phone and computer accessories located in Surrey, British Columbia. Since its establishment in August of 2011, JJC Products has provided its customers with products catering to the burgeoning aftermarket smartphone accessories industry at various retail locations throughout British Columbia as well as online. Research has shown that in 2012 alone, aftermarket smartphone accessories were on pace to generate
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a 5th P: people). The 4 C’s: customer solution, customer cost, convenience, and communication. The offer you make to you customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize the weight given to price. Needs vs Demands. Product: refers to tangible, physical products as well as services. Product decisions inc’d: product variety, quality, design, features, brand name, packaging, sizes, services, warranties, and returns. Price
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Interview With alshaya CS Officer 3 Victoria's Secret Business description 5 Type of Business 6 Location and Number of Employees 6 Ownership Structure 6 Product and Services 8 Levels of Customer Service 11 Customer Profile 12 External customers of Victoria’s Secret 13 Internal Customers 15 Satisfaction of Customers Five Needs 20 Appropriate Market Research 21 Best seller product 21 Product range information 22 Product information and specifications 23 Delivery, warranty and
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Table of Contents Introduction 3 Description 3 Segments 3 Caveats 4 Socio-Economic 4 Relevant Governmental or Environmental Factors, etc. 4 Economic Indicators Relevant for this Industry 4 Threat of New Entrants 5 Economies of Scale 5 Capital Requirements 6 Proprietary Product Differences 7 Absolute Cost Advantage 8 Learning Curve 8 Access to Inputs 8 Proprietary Low Cost Production 8 Brand Identity 9 Access to Distribution 9 Expected Retaliation
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or information stored on physical media. It can be as simple as a locked door or as elaborate as multiple layers of armed guardposts. In the Global world, Physical Security is the most common mechanisms for access control on doors and security containers. They are found in the vast majority of residences, commercial businesses, educational institutions, and government facilities, and often serve as the primary protection against intrusion and theft. Elements and design The field of security
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Spice Man is a B2B distributor of premium quality organic Asian cooking sauces to the specialty supermarket sector, in four key areas across the UK. Spice Man aims to fill a clear gap in the market and cater for growing customer demand for high quality, healthy premium Asian sauces. Product Mix Product The product concept: • Premium quality specialty imported South East Asian cooking sauces • The USP's of the product: organic luxury ingredients and completely authentic recipes developed by
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to separate itself from the everyday by appealing to the well-to-do and affluent; associating a lifestyle with a beverage; a luxurious coffee if you will. By differentiating themselves in this manner, Nespresso has been able to maintain a loyal customer
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School of Management 2/7/2010 Executive Summary Rock-a-Baby is a direct market company that sells accessories that complement infant care products to the public exclusively through the internet. The company develops and distributes to the customer while manufacturing is facilitated through a partner. Rock-a-Baby is a start up company entering the infant product market. The first product is an infant car carrier rocker accessory. The goal for the first year with the infant car carrier
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