Week 11 & Week 12 The last two weeks are the busiest weeks to me because since my internship program is near the end, I need to complete all the tasks before leaving. During this period, my main task is to prepare an intern farewell event during the last time to chairman, CEO, Director and all the senior general managers of my company. It is also a ceremony to send off us. Besides, I am given a task to write a report of learning experience within the internship program to my company’s supervisor
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Profile Bobbi Brown Cosmetic Company is created by celebrity makeup artist, Bobbi Brown. Bobbi Brown started her business in 1991’s with a lip stick and a simple philosophy “Women want to look and feel their best, only prettier and confidence “. Bobbi Brown, she designed her own cosmetic product and the brand are featuring woman’s natural beauty, it timeless and classic. With the realistic concept of strategic, soonest Bobbi Brown cosmetic has achieved an amazing result in cosmetic market. In
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manufacturing plants in India Slow growth in revenues Sales consultants don't have access to product in bulk Volatility of direct sales Weak control over sales consultants Poor logistics and distribution channels Opportunities Higher demand for cosmetics Demand for products that enhance self-esteem. Threats Economic environment Competition (other brands) Demand for substitute products (herbal and ayurvedic) Changing regulatory environment Weak infrastructure Product Trusted global name
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Background Cosmetics have been around almost since the beginning of time. In 4000 BC the Egyptians applied bright green paste made from copper minerals to their face to provide color and definition. They also painted on eyebrows with cream that came from sheep’s fat, lead and soot. Fast forward to the present time. In the 1970’s “certain ingredients were banned from use in cosmetics to protect endangered species, and other species currently used as “lab rats” by some cosmetics manufacturers
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L’Oreal is the largest beauty company in the world and in the past 100 years that it has expanded, it has supplied to 130 countries with offices in 58 different countries. This global company is the number one premium cosmetic product in the world today and has taken the core and beauty of people’s everyday lives since 1907, the beginning of L’Oreal. The superior leadership of a guy named Eugene Schueller started this strategic company with basic products such as hair care and also the first man-made
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Without expression eyeliner with 3 color fit in just right. Above all, the texture is smooth, soft but not broken and waterproof. It will not be cracked or dirty even daily. Each pencil sharpener specially equipped for packaging memeastikan always accurate, neat and smooth. 2) Doll Lips Creme Shine Lipstick latest 10 luxurious colors and flashing a seductive shine Formula smell that will provide a balance in terms of lip color and lip care Salutannya light and creamy texture for maximum
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“Make up life” Specific Purpose: To inform my audience about the three major types of make-up needed to be a master make-up artist. Central Idea: High Fashion, Character and Prosthetic/Special effects make-up are all skills required in order to be considered a master make-up artist in the industry. Introduction I. When I was around 5 or 6, I always saw my mom to do make up dress up and go to work. II. I always want
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Cosmetics advertising works by using several different techniques that encourage its target to buy specific cosmetics and skincare products based on their needs. The effectiveness of the advertising typically depends on convincing people that the product being advertised actually can improve their beauty and that most importantly, they are in need of an appearance enhancement. L’oreal, is one of the world’s largest cosmetic companies coming out of Paris, France. They have succeeded in this field
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Industry Assessment - Part 1 Cosmetics Industry Riley Bell Alexandru Colita Nicholas Gonzalez Derek Morin Yuan (Amy) Zhang MGMT 390: Industry Analysis Projects Norine Webster University of British Columbia Okanagan February 14th, 2014 Table of Contents 1. Executive Summary……………………………………………………………………….2 2. Industry Description………………………………………....…………………………….3 3. Value Chain……………………………...………………………………………………..5 4. Relevant Features/Factors for the Industry ………………………………………………
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A version of this article appeared in the February 2014 issue of FAST COMPANY magazine. MINTING JULEP: HOW FORMER STARBUCKS EXEC JANE PARK IS REIMAGINING THE BEAUTY BUSINESS JANE PARK LEFT HER HIGH-POWERED JOB AT STARBUCKS TO LAUNCH JULEP, WHERE SHE'S USING HER BEST CUSTOMERS TO HELP IMPROVE THE BEAUTY-PRODUCT BUSINESS. BY TAFFY BRODESSER- AKNER She is reimagining the entire enterprise of selling beauty merchandise to women, from product design to the transaction experience. During her four
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