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Bobbi Brown

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Submitted By hhirochan
Words 1524
Pages 7
Company Profile
Bobbi Brown Cosmetic Company is created by celebrity makeup artist, Bobbi Brown. Bobbi Brown started her business in 1991’s with a lip stick and a simple philosophy “Women want to look and feel their best, only prettier and confidence “.

Bobbi Brown, she designed her own cosmetic product and the brand are featuring woman’s natural beauty, it timeless and classic. With the realistic concept of strategic, soonest Bobbi Brown cosmetic has achieved an amazing result in cosmetic market.

In year 1995’s, Bobbi Brown has sold over her brand to Estée Lauder Company for further development. Within 10 years, Bobbi Brown has expanded her business to more than 60 countries.

“Pretty powerful” is one of the charity program created by Bobbi in America and Cambodia, to empowering women and girls with the basic job skill, education and bring them back into a real society.

Date established 1991 Listed in SGX 2000 Corporate HQ & Factory United State
Manufacturing Location New York Canada London Japan Korea. Major Market United state Europe Asia Australia

SWOT Analyze

Strengths * Worldwide recognition by famous makeup artists, celebrities , bloggers and magazine editors. * High quality of the products built a very good market reputation and loyalty. * With all experienced and certified makeup artists as their brand consultants, it is always satisfied customer needs and built confident to the brand.

Weakness * Lack of advertising - It is unfavorable to the company. * Limitation of products - Certain products only carried in US and Europe markets only * High turnover rate in South East Asia – It’s indirectly affected the company market performance. * Markets decline - Singapore and Malaysia markets are decline in these recent years.

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