received more than 42 million tourists in the past year. Hong Kong has its unique culture and the Hong Kong film culture is one of the most remarkable one. Therefore, our Pop Popcorn Shop will closely integrated with the Hong Kong film culture, and create a well-known local brand image, which can attractive to local residents who like to eat popcorn or like to see movies, and the tourists who interest in the Hong Kong culture or movies. We can effectively compete with other popcorn store because we offer
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Table of content Page no (P1- Marketing definition----------------------------------------------------------------------- 2 (P2- characteristic of marketing oriented organisation. ------------------------------------ 2 (P3- Marketing concept. ----------------------------------------------------------------------- 3 (P4- Benefits & Costs of a Marketing Approach ------------------------------------------ 4 (P5- Micro and Macro environment factors affecting business. --------------------------
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but you do not have permission to resell, reproduce, publish, distribute or even copy this plan as it exists here. Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our website: www.paloalto.com or call: 1-800-229-7526. Copyright © Palo Alto Software, Inc., 1995-2009 All rights reserved. Legal Page Confidentiality Agreement The
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galleries and artefacts that exhibit their connection to certain cultures. These aspects of cultural diversity have been a key thing in promoting global tourism and increasing value of product in areas such as real estates. Tourists have been carrying along souvenirs when they visit the cultural destination to leave a lasting memory of their trips. This recognition and acceptance of diversity among the human race has led to some aspects of culture being embraced at international level. For instance, in the
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Summary Global Marketing A market-responsive approach Svend Hollensen Second Edition 2001 ISBN 0-273-64644-3 -1- PART 1 Chapter 1 THE DECISION WHETHER TO INTERNATIONALIZE Global marketing in the firm SME: small medium sized enterprises LSE: large scale enterprises Companies wit little international experience and a weak position in their home market have little reason to try to perform on global markets. Instead they should try to establish a stronger position on their
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3. What do you think might be some of the challenges of establishing HR policies for a global company? Case1- There are a lot of challenges when establishing HR policies for a global company. Some of the challenges are the different geographies, culture, employee compensation, taxes, benefits, employment laws, and business practice. Creating a
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affordable line of coats — he has much more interest in the lucrative realm of luxury apparel. • “We’d rather, and it’s more challenging, to go upmarket and make better stuff,” -Dani Reiss Link: http://business.financialpost.com/news/retail-marketing/parka-king-canada-goose-targets-world-from-its-toronto-factory Q How do you market the brand? How much traditional advertising do you do? • A One of the powers of our brand is that we make the best and warmest jackets on Earth, so the product is
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Analysis of the Macroenvironment The purpose of this paper is to describe and explain the macro environment of a company in the marketing setting, and to outline the macro environment of Cadbury Chocolate. In their book Principles of marketing (Armstrong 2010), the authors give six factors that are the macro environment of a trading entity. They are 1. the demographic environment, 2. the economic environment, 3. the natural environment, 4. the technological environment, 5. the political and social
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http://www.bized.co.uk The Marketing Mix Copyright 2006 – Biz/ed http://www.bized.co.uk The Marketing Mix Copyright 2006 – Biz/ed http://www.bized.co.uk The Marketing Mix • The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives • 7Ps – Price, Product, Promotion, Place, People, Process, Physical Environment • Traditional 4Ps extended to encompass growth of service industry Copyright 2006 – Biz/ed http://www.bized
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International Marketing Summary Chapter 1: Global Environmental Drivers Over the last few decades, international merchandise trade has expanded at astounding rates to reach $16.3 trillion in 2011. In addition, trade in services has grown at particularly high rates within the last decade to reach almost $3.7 trillion in 2010. As a result, nations are much more affected by international business than in the past. Global linkages have made possible investment strategies and marketing alternatives
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