DEPARTMENT OF MARKETING AND BUSINESS ECONOMICS ALBERTA SCHOOL OF BUSINESS International Marketing MARK 644 - X50, Winter 2015 Instructor: Edy Wong, PhD Office: BUS 3 – 21B Phone: 780 492 8137 Email: edy@ualberta.ca Office Hours: By appointment Class Location: Business B 9 Class Times: Wednesday, 6:30 p.m. to 9:30 p.m. Course Duration: January 7th to April 8th, 2015 I. COURSE DESCRIPTION This course is designed to provide students with an understanding of how marketing principles
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the direction, a thorough marketing research is conducted. According to results of the research, a conclusion of the competitive advantages of the shop is achieved based on the analysis of its marketing mix and positioning. Generally speaking, the Starbucks Surfers’ Paradise coffee shop’s convenient location, guaranteed high quality of both coffee and service, and the Starbucks brand itself give it assurance of success. Key words: Competitive advantages; Starbucks; Marketing mix ZHANG Zhenjia (2012)
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To start off this presentation, its important to understand that ever since Red Bull was founded in 1987, word of mouth marketing has been at the very core of the company’s marketing mix and this strategy has evolved into four pillars. However, based on our research, its interesting to see that when Red Bull would enter a new market the company won’t use all four pillars at once even though they had mastered the practice of each in previous markets. Instead each pillar would be implemented in the
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hammer TE 1 Marketing plan Hilti in brief Hilti provides leading-edge technology to the global construction industry. Hilti products, systems and services offer the construction professional innovative solutions with outstanding added value. The headquarters of the Hilti Group are in Schaan in the Principality of Liechtenstein. Some 22,000 employees, in more than 120 countries around the world, enthuse their customers and build a better future. The corporate culture is founded on
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vacation spot at the typical Orlando vacationer. Disney also underestimated how many visitors would show up and how long they would linger. The result was devastating. There was inadequate seating and food supply to satisfy the average family and culture. There were too few rides. This resulted in drones of crowds being turned away and a lost of over $92 million. The small Hong Kong Disneyland was an experiment to see if smaller parks would work, and it did not. Disney took that experiment and did
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market – Food delivery in Vietnam Master of Science Thesis, 75 pages, 4 appendices (4 pages) January 2013 Major: Industrial management Examiner(s): Professor Olavi Uusitalo Keywords: online service, customer demand, B2B and consumer market, online marketing, food delivery The evolution of the Internet and the dynamic of the economy nowadays have created opportunities for young companies to enter the online market. The source of these opportunities comes from the changes of customer behavior as they
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that their advertising is the best in the world: United Kingdom and United States, and he stressed that the language (English) has becoming the primary worldwide language, at least for business; that belief make it change Levitt's concept of global marketing into global advertising. The number of global brands is very short and it is always easy to remember the names. It is not necessary for a global brand to use global advertisement executions, as Coca-Cola, Pepsi, Marlboro cigarettes, Kodak, Benetton
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Running Header: Product Reassessment Product Reassessment MKT 100, Principles of Marketing November 29, 2012 Abstract The purpose of this paper is to thoroughly speak about choosing a consumer product or service that is on the market today that does not appeal to the consumers and is near obsolete. I am going to identify the key elements by touching on US Census Data, why the product is declining in popularity and discuss the best foreign country that can use this product. 1. Discuss
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and psychological environment of an organization. Organizational culture includes an organization's expectations, experiences, philosophy, and values that hold it together, and is expressed in its self-image, inner workings, interactions with the outside world, and future expectations. It is based on shared attitudes, beliefs, customs, and written and unwritten rules that have been developed over time and are considered valid. Also called corporate culture, it's shown in (1) the ways the organization conducts its business
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Functional, Divisional, Product based, Geographical, Matric , Project/team based , Virtual organization and Bureaucratic structures etc Functional Organization is where company is divided into separate units based on roles. Such as accounting marketing research and development or distribution Joseph C 2013 (on line) http:// small business chron.com , it offers a high level of specialization and each unit operates as a mine-company carrying out specific tasks thereby becoming experts
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