Principles of Marketing (MKTG 320) Fall 2013 Syllabus (Tentative) Madan M.Batra (MBA, Ph.D.) Professor of Marketing and International Business Room 406A Eberly 724-357-5776 (Office) 723-388-9595 (Cell) batra@.iup.edu Office Hours Tuesdays and Thursdays: 12:15 to 2:00 p.m. & 3:15 to 3:30 p.m. Wednesdays: 1:00 to 2:00 p.m. Please see the D2L course website for announcements concerning any changes in office hours during a specific week. Instructor Profile I am a professor
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fleet, insurance and labor costs. As airlines grapple with how to deliver a consistent and distinctive customer experience while maintaining low operating costs, they have turned to the promise of CRM. Although operational and security issues became top of mind immediately after September 11th, CRM has gradually come back into focus as airlines recognize the importance of effective customer management in establishing long term competitive advantage. CRM’s promise is indeed compelling strengthened
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industry. Answer: True/False 8. Companies generally follow one of two basic strategies: 1) providing a quality product or service at low prices, or 2) offering a unique product or service often priced higher than competing products. Answer: True/False 9. The supply chain refers to the sequence of business functions in which customer usefulness is added to products or services. Answer: True/False 10. An effective
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resource-based approaches from the academic point of view. These two approaches should be viewed as complementary (Prahalad and Hamel, 1990; Mintzberg et al, 1995; Greenley and Oktemgil, 1996). Following the discussion, the essay just analyzes Nokia’s strategies and empirically justified the reciprocal and complementary relationship between these two approaches. On the process of Nokia’s development, the company achieved success because it could balance these two approaches well. Once it failed to do so
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CUSTOMER INSIGHT: Managed Analytics INDUSTRY: RETAIL CASE STUDY: Leading Eastern European Department Store Boosts Loyalty THE CHALLENGE Revamping customer relationships challenged by the economic crisis This client is one of the largest department stores in the Eastern Europe region with 55 stores serving 28 million customers. Following the economic crisis in 2001, the client faced declining profits. Revenue fell and costs increased. Meanwhile, the company’s loyalty program was in disarray
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Introduction In today's global business, there are two basic types of companies: production driven and market driven. In general, market driven companies make their business decisions based on marketing and sales, and production driven companies on the other hand, make their decisions based on technical superiority of products. Compared to the production driven companies who heavily invest in product development, market driven companies prefer to invest in creating the value of good branding, meaning that they
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Defining Marketing MKT 421 April 10, 2011 Defining Marketing Marketing is managing profitable customer relationship (Armstrong and Kotler, 2009). Marketing helps companies all over the world attract and maintain interest to their products or services. The twofold goal of Marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction (Armstrong and Kotler, 2009). Marketing involves advertisement through
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Ford Case Study Analysis Assignment 2.1 Ford Analysis PSPR 6208 Strategic Marketing and Communications Fall 1 2013 1. Where would you put Ford in terms of competitive position? Why? By shifting their focus, developing a new marketing strategy and focusing on the Ford brand, Ford has dramatically enhanced their competitive position and turned things around for the company. In doing so, they strategically placed themselves back at the top in terms of competitive position. This was no
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Delivering Value Through the 4P’s of Marketing. Analysis On How Dialog GSM Deliver Value. By: Prabath De Alwis Student ID : 30111996 Due Date : 02.12.2012 Submitted to: Cris Kariyawasam BUMKT 5901 Marketing Summer Semester ATMC SL Individual Assignment – Delivering Value Table of Contents
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been its strategy for growing its business? Harrah’s had become the first nationwide casino business in 1998 and expanded its business from 4 casinos in 2 states to 26 casinos across 13 states. Harrah’s used Geographic Diversification strategy to expand its business, sought opportunities outside Nevada and Atlantic City which were full of intense competition in casino industry. What was its growth strategy post-1998? Why did it adopt this strategy? After 1998, Harrah’s emphasized customer potential
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