BSB51207 Diploma of Marketing ASSESSMENT 2 Student name: Student number: Trainer/Assessor: Term/Year: BSBMKG507A - Interpret market trends and developments BSB51207 Diploma of Marketing Due date: Date submitted: Assessment 2: Exam Questions Elements: All Performance Criteria: All THIS ASSESSMENT IS WORTH 50% OF THIS UNIT. Instructions to the Students Students must keep a copy of this assessment. Plagiarism/Cheating is a serious offence. If a student is found
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Adrian Payne & Pennie Frow A Strategic Framework for Customer Relationship Management In this article, the authors develop a conceptual framework for customer relationship management (CRM) that helps broaden the understanding of CRM and its role in enhancing customer value and, as a result, shareholder value. The authors explore definitional aspects of CRM, and they identify three alternative perspectives of CRM. The authors emphasize the need for a cross-functional, process-oriented approach
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consumers to both obtain an immediate response and cultivate lasting customer relationships. a. Indirect-marketing b. Buzz marketing c. Guerrilla marketing d. Direct marketing e. Promotional marketing 2. For buyers, direct marketing is convenient, easy to use, and private. For sellers it is ________. a. a great tool for building customer relationships b. great to find customers that a firm might otherwise overlook c. a low-cost, efficient
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expensive as a result of these high levels of quality. The customer range in this particular industry is usually of high net worth or high earners. Louis Vuitton is a French company that is one of the major producers of personal luxury products and as of recent data, is the industry leader in sales and revenues worldwide. At all times, their mission is to keep their values which is basically to provide refined quality products to the customers that they know can obviously afford to pay large amounts
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is very important for customer acquisition strategies. Credit cards were marketed to HSBC customers through direct mail and the retail branch network. HSBC used demographic information about customers' income and life stage to segment the market. They had 2 different types of customers: * Transactors: were customers who used the card as a convenience or to build reward points, but they would pay their balance at the end of each month. * Revolvers: were customers who used a high percentage
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Governance: The system of rules, practices and processes by which a company is directed and controlled. Corporate governance essentially involves balancing the interests of the many stakeholders in a company - these include its shareholders, management, customers, suppliers, financiers, government and the community. Since corporate governance also provides the framework for attaining a company's objectives, it encompasses practically every sphere of management, from action plans and internal controls to performance
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retirement but stay in retirement. The company principals are to provide exceptional customer service with dignity to our clients. We provide this element of service by starting the relationship with our clients by focusing on what their life goals are. We feel that by helping better define their goals and what steps need to be taken to accomplish them, it brings purpose to their investments, assets and lifetime of hard work, which goes beyond just the idea of growing your money with no end in mind
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* Sony Bank Inc. Choice of Products/Product Lines The product line that I have selected for marketing report is the electronic products. I will conduct analysis of electronic product line of the Sony Corporation. Customers’ needs and wants Customer is the king. Customer is revenue for the
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1.0. Introduction TGV Cinemas Sdn Bhd, formerly known as Tanjong Golden Village Sdn Bhd. TGV Cinema was incorporated in Malaysia on 28 June 1994 under the Act as a private company limited by shares under the name Tanjong Golden Village Sdn Bhd. It uses its current name on 1 December 2004. TGV Cinemas Sdn Bhd is a wholly owned subsidiary of Tanjong Public Limited Company. TGV is the second largest cinema chain in Malaysia after Golden Screen Cinema (GSC). These are the two main cinematic giants
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International Financial Reporting Standards (IFRS), eliminate differences between them, and ultimately make the standards fully compatible. In 2010, to increase efficiency the boards decided to focus on the priority projects. Two of those projects, fair value measurement and statement of other comprehensive income, are poised for release. Now, the “big three” remain—financial instruments, revenue recognition, and leases. The IASB is also working to its monster project on insurance contracts, with the FASB
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