explain the goal of IMC IMC is the blending of all the methods of brand promotion to present a particular product or service among target customers. A method through which all aspects of marketing communications work together for increased sales and maximum cost effectiveness. The goal is to produce a unified promotional message that has the customer as its focus. All promotional activity such as media advertising, sales promotion, personal selling sponsorships, and public relations are geared
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Pantene. P & G purchased it in 1987. About samsol: It was founded in 1962 by a seasoned entrepreneur. They are offering hair care products. It is ISO certified company. They focus on improving the quality for the customer satisfaction. To their employees samsol provide safe and healthy place. Strict quality policy of samsol has contributed to the creation of well-organized image in the national market as reliable products. Q#1: Give 10 reasons why in your opinion
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as: the four utilities of customer value, target market of a particular product, the competition for the product category, the application of segmentation, target marketing of a particular product in the foreign market amongst other concepts. The first concept that I will be discussing is the product I am writing on and the four utilities of customer value with my specific product which will be Brawny Paper towels. When speaking of the four utilities of customer value, this refers to: form, time
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Information Systems Analysis and Design CSC340 VII. The Feasibility Study What is a Feasibility Study? Feasibility Study? Types of Feasibility Cost/Benefit Analysis Risk Analysis Comparing Alternatives Information Acquisition Acquisition Feasibility Study Contents Contents Do it! 2004 Jaelson Castro and John Mylopoulos The Feasibility Study -- 1 Information Systems Analysis and Design CSC340 The Feasibility Study The objective of a feasibility study is to find out if an information system
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------------------------------------------------- MARKETING – TD1 Marketing is the process by which companies create values for customers and build strong customer relationship in order to capture value from customer in return. Kotler, Principles of marketing. I- History of Marketing * Consumer is much more informed than before: * He is more educated, * He can compare at any time (private labels), * He does not trust brands anymore. * He has a wide experience
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Customer Relationship Management A Framework for Customer Relationship Management 3 main topics of the article 1. Old and new marketing approach differences – what are the reason for the shift in the marketing approach Old | New | Transaction based | Reaction based | Mass advertisement | One to one marketing | Price oriented product | Customized | Acquisition | Retention | Indirect communication | Direct communication | | | Transaction Marketing (old approach) Just
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Understand the fundamental ideas behind customer relationship management 4. Understand the fundamental value proposition and key tenets of knowledge management 5. Identify the opportunities for knowledge management in e-business 6. Understand the fundamental ideas behind knowledge-enabled customer relationship management and its evolution E-Business: Is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners
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Page Ref: 10 | | | | Points Received: | 6 of 6 | | Comments: | | | | Question 2. | Question : | (TCO A) Marketers at ACME Inc. believe in putting their customers ahead of everything else. Their products are carefully designed to meet customer requirements and the entire focus is on achieving customer satisfaction. ACME Inc., follows the ________ concept in doing business. | | | Student Answer: | | production | | | | product | | | | selling | | |
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corporate social responsibility, it generally refers to transparent business practices that are based on ethical values, compliance with legal requirements, and respect for people, communities, and the environment. Thus, beyond making profits, companies are responsible for the totality of their impact on people and the planet. “People” constitute the company’s stakeholders: its employees, customers, business partners, investors, suppliers and vendors, the government, and the community. Increasingly, stakeholders
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suppliers, customers and employees. The article read this week How Customer Service Builds Loyalty and Profits written by Arthur Middleton Hughes. Synopsis of Article: The article discusses that marketing and customer service is combined to create customer relationship management. Customer relationship management are procedures and strategies designed by a business to manage and analyze customer interactions throughout the customer lifecycle. CRM improves business relationships with customers via retention
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