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Understanding E-Business, Crm, and Km

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Submitted By joujouz
Words 2365
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Chapter 2: Understanding E-Business, CRM, and KM
Chapter Objectives

1. Understand how e-business differs from traditional business 2. Comprehend the relationship between e-business and electronic commerce 3. Understand the fundamental ideas behind customer relationship management 4. Understand the fundamental value proposition and key tenets of knowledge management 5. Identify the opportunities for knowledge management in e-business 6. Understand the fundamental ideas behind knowledge-enabled customer relationship management and its evolution

E-Business: Is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners.
CRM:
Is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way.
KM:
The capabilities by which communities within an organization capture the knowledge that is critical to them, constantly improve it and make it available in the most effective manner to those who need it, so that they can exploit it creatively to add value as a normal part of their work.

Death of 4 Ps

Building Digital Capital: Knowledge & Relationships.

Important Definitions:
Customer Acquisition Cost, Channel Strategy, Switching Costs, Lock-In, Segmentation, Customer Profitability, Customer Retention, Response Analysis

Fundamentals of Customer Relationships: Lifetime Value of Customers, The Good, Bad, & Ugly

The 4 Tenets of CRM

CRM Lifecycle: Acquisition, Enhancement & Retention

Knowledge Management * Knowledge management is the process of managing organizational knowledge for creating business value and sustaining competitive advantage through the creation, communication, and application of knowledge gained from

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