2277-8616 Impact of Customers Satisfaction And Customers Retention on Customer Loyalty Inamullah khan Abstract-The purpose of this study is to examine the importance of future customer’s relationship using customer satisfaction, and customer retention on customer loyalty in telecom industry of Pakistan. Questionnaires were distributed through electronic mail and self administered for data collection and linear regression analysis was used. The results show that customer satisfaction has significant
Words: 3664 - Pages: 15
Consumers budgets are tight and cutting back on unnecessary expenses and in most cases finding an alternative in which they are can buy cheaper seats and better customer service. Classic Airlines is facing the challenges on how to win back the members of the classic rewards that the company offer and how to keep the frequent fliers customers that they have retained to choose Classic over the competitor. This paper will explain some of the marketing concepts to beef up Classic’s frequent flier program
Words: 737 - Pages: 3
Lecture 1 INTRODUCTION TO SALES MAG’T Nature of Personal Selling and Sales Management Personal Selling involves the two way flow of communication between a buyer and the seller, often in a face to face encounter, designed to influence a person’s or group’s purchase decision’ (Roger A. etal). It is a highly human intensive activity. The tasks involved in managing personal selling include; Setting objectives, organizing the sales force, recruiting, selecting, training, compensating sales people
Words: 6289 - Pages: 26
* Business and Management Customer Value Management at Tata Steel In: Business and Management Customer Value Management at Tata Steel PERSPECTIVES presents emerging issues and ideas that call for action or rethinking by managers, administrators, and policy makers in organizations Understanding the Process of Transitioning to Customer Value Management B Muthuraman, Anand Sen, Peeyush Gupta, DVR Seshadri, and James A Narus Executive Summary Customer Value Management (CVM) has emerged
Words: 980 - Pages: 4
Benchmarking Luna Cortez University of Phoenix MBA/570: Sustainable Customer Relationships October 14, 2008 Generic Benchmarking Worksheet |Task A: Problem/Opportunity Statement- Sharena Barriga | |Response to Task A: TeraTech will increase company profits and maximize shareholder wealth by, utilizing strategies to optimize | |customer services and their business processes while engaging the support of vital
Words: 3145 - Pages: 13
information systems, more in the realm of full analysis of their information needs. This technology plan will give more insight and focus on what it takes for Club IT to get to the level of competitiveness in their market, the integration of customer relations management software and open-source software applications with their current systems, and a financial projection overview giving cost analysis, productive areas, and growth. Organization and Demographic Information Ruben Keys and Lisa Tejada
Words: 1860 - Pages: 8
Management Information Systems 13e KENNETH C. LAUDON AND JANE P. LAUDON CHAPTER 9 ACHIEVING OPERATIONAL EXCELLENCE AND CUSTOMER INTIMACY: ENTERPRISE SYSTEMS Evolution Homecare Manages Patients with Microsoft Dynamics CRM CASE 2 VIDEO CASE Systems SUMMARY: Evolution Homecare used Microsoft Dynamics CRM to improve delivery of its home health services. Benefits have included productivity improvements, enhanced inventory management, better resource planning, and more effective reporting
Words: 941 - Pages: 4
Sample Trip Report To: From: Subject: Vanguard Communications/Incoming Calls Management Institute Seminar On (date) I attended a seminar in (location) which was sponsored by Incoming Calls Management Institute. The name of the seminar was "Understanding and Applying Today’s Call Center Technologies.” The seminar leader was (Lori Bocklund/Dave Bengtson/Don Van Doren), a consultant with Vanguard Communications Corporation. We talked about strategic alignment – how important it is
Words: 560 - Pages: 3
Opportunities, and Propositions for Research in Supply Chain Management, Logistics, and Quality Management∗ Xiande Zhao Department of Decision Sciences and Managerial Economics, Chinese University of Hong Kong, Shantin, NT Hong Kong, e-mail: Xiande@baf.msmail.cuhk.edu.hk Barbara B. Flynn† Kelley School of Business, Indiana University, 801 W. Michigan St., BS 4010, Indianapolis, IN 46033, e-mail: bbflynn@iupui.edu Aleda V. Roth Department of Management, College of Business and Behavioral Sciences, Clemson
Words: 18592 - Pages: 75
firm to reach annual growth goals of 6% to 8% in revenues and 12% to 16% in profitability over the next five years. The centerpiece of this growth strategy is the National Accounts program, which WESCO has developed to serve its major industrial customers in response to recent changes they have made to their business processes. However, as of June 1997, the NA program has not delivered the expected increases in sales and profitability. Jim Piraino has to give Haley his recommendations for
Words: 22113 - Pages: 89