in information management capabilities were taken in this regard? Why were they obtained and how did they actually contribute? Information System Investment | Information Management Need | Contribution of the System in Operation | Customer relationship management system | Facilitate the capture and retrieval of qualitative information concerning individual customer relationships within the new customer serving structure | Capture the details of the interactions with customers and document past
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Offer and Value 14 Distribution 14 Market Relationship Management 15 The 4p's of Marketing 16 Product 16 Placement 16 Promotion 16 Pricing Strategy 16 IMPLEMENTATION PLAN 17 Marketing Mix (4Ps) 17 Product 17 Place 17 Price 17 Promotion 18 Relationship Management Strategies 18 Marketing Organization (Staff & Department Structure) 19 Program Plans 20 Evaluating and control 22 Evaluation of reaching the customers 22 Selling the application to 25 % of new suitable
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annual productivity targets. The BPO initiative entered into in 2003 and 2005 created uncertainty, but we overcame this by creating critical success factors. We established an analysis team, set clear scoring criteria, made sure our internal relationships were strong, used a third party advisor to give the process structure and discipline and focused on honest and open communication. After realizing these critical factors, we created an internal solution consisting of four parts: 1) process improvement
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THE 5th INTERNATIONAL CONFERENCE ON “ROLE OF INNOVATION IN BUSINESS” BY AUTHORS Mrs. Samiya Mubeen MBA Al-Ameen Institute of Management Studies (Affiliated to Bangalore University) Opp: Lalbagh Main Gate Hosur Road Bangalore-560027 Email Id:write2samiya@gmail.com Mobile: +91 9972336355 & Mr.Abdul Rizwan Shariff MBA,M.com,DBM (ICWAI) Al-Ameen Institute of Management Studies (Affiliated to Bangalore University) Opp: Lalbagh Main Gate Hosur Road Bangalore-560027 Email Id: rizoo.shariff@gmail
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Case Summary: “Make every interaction meaningful” is the Marriott philosophy. Not quite an easy challenge for the multitude of Marriott brands and the abundance of campaign management tools used to contact customers spread all over the world. With over 3,200 hotels and resorts under 19 brands in 68 countries, the company was founded by J. Willard Marriott in 1927, which began from a roadside root beer stand to an $11 billion industry on just about anything involved in running a hotel. Despite
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MANAGEMENT INFORMATION SYSTEM ANALYSIS ON THE PAST AND THE FUTURE OF HILTON HOTELS Spring Semester, 2015 1. EXECUTIVE SUMMARY In this report we analyze Analysis on the past and the future of Hilton Hotels. The first part of the report concentrated on the literature review about Hilton Hotels’s background, followed by analysis of the past and the future of Hilton Hotels in the second part. In order to create linkages, we chose the core related their strategy in Hilton Hotels like OnQ and Customers
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high quality equipment, excellent customer service, and excellent sales organization professional service organization at cost-effective prices. The Bandon Group initially distributed office machine such as copiers, electronic printers and faxes, but because of their exceptional growth in sales, reputation for quality and superior service, they began expanding into information systems consulting, digital imaging, color graphics, document outsourcing and management services. By 1994, the Bandon
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largest managed care companies in the U.S. It offers traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life, and disability plans, and medical and healthcare management services. Among its historical highlights: It insured the Manhattan Project and also the lives of the first seven American astronauts in 1963.Aetna and its employees know that business success and community success are inseparable. Aetna carries
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profitability Importance of a fair price The rise of discount Search for greater effectiveness at all levels... Sales performance is primarily founded on establishing a differentiated strategy and effective management of the sales activity. Klee Commerce is a comprehensive customer relationship management solution which is particularly suited to the consumer goods sectors. It adjusts to the business line requirements of sales, marketing and merchandising departments as well as the operational needs of the
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When will customers care about service failures that happened to strangers? The role of personal similarity and regulatory focus and its implication on service evaluation Abstract This paper examines an interesting research question: how does a service failure that happen to a stranger customer influence an observing customer's service evaluation? Drawing on the defensive attribution theory and regulatory focus theory, we argue that an observing customer will attribute more (vs. less) blame to
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