A Project Report On “Study On Customer Satisfaction In Business To Business Selling Relationship’’ Submitted To: Submitted By: Dr. P. Sridharan Ayan Naskar Associate Prof. & H.O.D. Roll no: 14382008 Pondicherry University
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BEST PRACTICES IN MEASURING CUSTOMER SATISFACTION Case Study: Comcast Corporation GM588: Managing Quality INTRODUCTION In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. It is critical to give customers the opportunity to provide feedback about their overall satisfaction level and specific likes and dislikes. It is equally important
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Service Quality Perspectives and Customer Satisfaction in Commercial Banks Working in Jordan Anber Abraheem Shlash Mohammad Assistant Professor, Marketing Department Petra University, Jordan, B.O.Box: 961343, Amman 11196-Jordan E-mail: mohammad197119@yahoo.com Shireen Yaseen Mohammad Alhamadani Assistant Professor, Finance and Banking Department Petra University, Jordan Abstract The aim of this research was to examine the level of service quality as perceived by customers of commercial bank working in
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voice of the customer allows organizations to improve the quality of their offerings to meet customers’ needs and achieve customer satisfaction (Evans & Lindsay, 2011). Whether shopping at a retail store, reading an online article, staying at a hotel, or eating out at a restaurant, customers are encouraged to complete surveys to provide feedback about a service or a product. Often surveys are presented using a similar format to Likert Scales that provide a range of values for the customer to provide
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IMC and Customer Satisfaction MKT 500 IMC AND CUSTOMER SATISFACTION Nu Care’s value must be viewed in two ways. First, the customer, what do we offer that they will recognize as a value? Second, the retailers, to purchase, distribute, and market Nu Care products. In order to grab the attention Nu Care’s marketing team has adopted to use Integrated Marketing Communications. With the use of IMC Nu Care will be able to choose the appropriate outlets to market their
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YEAR OF ESTABLISHMENT: 19 April 1993 Enrolled OFFICE: Banagalore NUMBER OF BRANCHES: TWO Branches 1. DELHI 2. BANGALORE Kind OF INDUSTRY: Private Industry Exchange AND COMMERCIAL SERVICES VISION STATEMENT: "Add up to Customer Satisfaction." Statement of purpose: "To source and precisely remove natures creation, with excellent items utilizing the freshest inventive innovation, and disseminate them with an emphasis on surpassing the desires of our purchasers." Governing
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MP A R Munich Personal RePEc Archive Factors affecting on customers’ satisfaction an empirical investigation of ATM service Kumbhar, Vijay Abasaheb Marathe College, Rajapur (Maharashtra) India, Shivaji University, Kolhapur Dist- Kolhapur (Maharashtra) India 01. March 2011 Online at http://mpra.ub.uni-muenchen.de/32713/ MPRA Paper No. 32713, posted 09. August 2011 / 17:44 IJBEMR Volume 2, Issue 3 (March, 2011) ISSN 2229‐4848 The Journal of Sri
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Best Practices for Measuring Customer Satisfaction Dana Atchley Keller Graduate School Introduction There are several means for measuring customer satisfaction including surveys, focus groups, complaints analysis and user groups. Research of top companies around the world seems to suggest that the customer survey method is used more often than any other. There can be problems with data collection and analysis from surveys but technology is improving the measurement of data (Oakland, Beardmore
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Final Report Business Research Methods Topic Study the influence of Service Quality with product leads to customer loyalty in Telecom Sector (Ufone) Submitted by: Sr. # Group members: Reg. No.# Muhammad Adnan L1S13MBAM2049 Muhammad Asim L1S13MBAM0027 Nabil Abdul Majeed L1S13MBAM2012 Saad Rafique Ali L1S13MBAM0047 Huma Zafar L1S13MBAM2010 Sameera Waheed L1S13MBAM2050 Submitted To: Prof. Amna Zulfiqar Signature: Table of contents
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IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: EVIDENCES FROM THE RESTAURANT INDUSTRY IN PAKISTAN MS Candidate Ubedullah Amjad Ali SHAIKH Institute of Business and Technology – Biztek, Karachi, Pakistan Naveed Ur Rehman KHAN Universiti Pendidikan Sultan Idris – UPSI, Perak, Malaysia Email: naveed.r.khan@gmail.com Abstract: The purpose of this study is to contribute to the literature of service quality importance in restaurant industry. The study has been based upon the Servqual technique
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