the College English Test (CET) at Band 4 level a requirement for obtaining a degree. With some ten million candidates annually (and rising) CET Band 4 has become the world’s largest language test administered nationwide (Jin and Yang, 2006). In a deliberate attempt to harness the backwash effect of examinations on teaching and learning, the Ministry of Education has insisted that all college and university students (generally when in their second year of study) must sit the CET Band 4 written papers
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independently, these people include: University lecturers, students, administrative and technical staff. The work analyzes concurrently their interview testimonies to search for congruence. Data analysis begins with a detailed microanalysis in which emergent concepts were defined and then followed by a more refined, focused analysis of broader conceptual categories and premises. By first classifying specific aspects of interview testimonies and later exploring the interrelationships between concepts
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Think Strategically This page intentionally left blank T H I N K STRATEGICALLY Xavier Gimbert Associate Professor, Business Policy Department, ESADE Business School © Xavier Gimbert 2011 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act
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scenarios addresses the mechanics of scenario construction. Those authors adopt a planning perspective and suggest scenario planning can benefit organizations by stimulating creative thinking about the future or improving forecasts. The Scenarios-to-Strategies (S2S) approach is presented, and scenario planning is considered from a communication perspective. Facilitation practices that enhance traditional scenario-building processes are presented which support the social processes of constructing shared
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Chapter One: Introduction 1.0 Background of Study Most of us grew up believing in dream big about the future ahead. We believed we could do anything or become anything we wanted with dedication and hard work, but for many in this country the big dream about the future is fading as the gap between rich and poor continues to grow. Children were told that if they studied hard they could “make something of themselves.” While this is still true, the rules have changed and the stakes are higher. Governments
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Introduction Great managers have some characters in common which can be learnt by upcoming and young managers through simulation, that is, the imitation of the leadership styles of great managers to achieve results. Some criteria is required which is predictable from the simple aggregation of individual characteristics of the agents (Gilbert, 1996). If novices can painstakingly learn from and imitate characters of experts, they will surely develop their skills. Managing a team with more than two
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Professor Roger Palmer, Head of the School of Management, Henley Business School, UK The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real
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Thalia Coleman Belanger M00349310 MKT3110 – Marketing Strategy and Planning Dr. Costos Priporas Individual Report - Phase 2 Tuesday March 25th 2014 Word Count: 2,738 Introduction …………………………………………………………………………………………4 I. Marketing Objectives …………………………………………………………………5 Supporting Objectives ……………………………………………………………………6 Summary of Approach ……………………………………………………………………6 II. Targeting and Positioning ………………………………………………………….7 Market Targets …………………………………………………………………………….7 Market Positioning ………………………………………………………………………
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streams of thought in strategic management with the empirical and theoretical literature on strategic marketing to develop an integrative theory-based conceptual framework linking marketing with firms’ business performance. Keywords Marketing strategy . Marketing resources . Marketing capabilities . Positional advantage . Competitors . Market performance . Financial performance Introduction The role of marketing in explaining firms’ business performance has received significant attention
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Technology Ventures From Idea to Enterprise is p r bite ohi d. se The pre na limi ry p s age are p are rep d fo r s ent tud s of D ho r. T ma Any s. yer sB oth e e r us se The pre na limi ry p s age are p are rep d fo r s ent tud s of D ho r. T ma Any s. yer sB oth e e r us is p r bite ohi d. Technology Ventures From Idea to Enterprise d. Thomas H. Byers Stanford University
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