First, Dell happened. Dell Computer (www.dell.com) pioneered a new way of making and selling personal computers. Its customers “custom design” their computers over the Internet or phone. Dell reengineered its “supply chain”: It coordinated its efforts with its suppliers and streamlined its order-taking and production process. It can ship a computer within two days of taking an order. Personal computers lose 1 percent of their value every week they sit on a shelf. Thus, having virtually
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KEY STRATEGY ISSUES Dell is facing multiple strategic issues which may impede on the company’s top position in the computer hardware market. This section addresses the four key strategic issues that Dell should address in order to maintain its prominent market position. First, Dell faces slow growth for its primary product: the personal computer (PC) in a saturated U.S. market. The majority of U.S. corporate and education PCs will be replacement units affected by a technological upgrade cycle
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faced by Dell, Inc. (“Dell”, the “Company”) and recommendations are given as to where the Company needs to alter its strategy at a business level as well as a corporate level. Broad recommendations include foraying into the retail space at a more aggressive pace, laying greater impetus in fast emerging markets such as China and India, and focusing more on R&D efforts in order to ensure that higher levels of innovation are achieved by the Company. Introduction Dell, Inc. (“Dell”, the “Company”)
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Executive Summary In general, product or brand hierarchy is defined as the process where the products and brands are categorized into elements that are used by the companies for promoting their products and services. Brand and product hierarchy is used by the companies for the purpose of increasing the branding and product relationships with their customers. Depending on the availability of brand elements, the companies categorize their products for representing their brands in the market. Within
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play in the supply chain of a build-to-order manufacturer such as Dell? Although Dell builds to order, they obtain PC components in anticipation of customer orders and therefore they rely on forecasting. This forecast is used to predict future demand, which determines the quantity of each component needed to assemble a PC and the plant capacity required to perform the assembly. 2. How could Dell use collaborative forecasting with its suppliers to improve its supply chain? Collaborative
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With appointment (office hour, weekdays) TA See Scele Introduction to Supply Chain Management Learning Objectives Understand the basic concepts of supply chain Identify the supply chain decision phases and know the significance of each decision phases Understand the goal of a supply chain and the impact of supply chain decisions on the success of the firm What is a Supply Chain? All stages involved, directly or indirectly, in fulfilling a customer request Includes
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then being sold. Instead, he would sell directly to customers and build products to order. In one swoop, Dell eliminated the reseller's markup and the costs and risks associated with carrying large inventories of finished goods. 2. How did Dell leverage relationships with both suppliers and customers to achieve integration? Small specialized companies developed to make a specific product that dell uses made it so that they don’t have to focus on that aspect of that business which they couldn’t afford
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in since 1903. Ford can never be virtually integrated like Dell but the Ford Company can adopt some of Dell’s concepts of virtual integration to strive for excellence in supply chain management. As Director of Supply Chain Systems, I am convinced that Ford can implement portions of Dell’s Virtual Integration strategy even though the Ford Company differs in many respects from Dell. A modification of the virtual integration system that Dell uses should be applied to Ford’s supplier base, distribution
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Case 5: "Dell Inc. in 2008: Can it Overtake Hewlett Packard as the World Leader in Personal Computers?" 1 Question 1: a. 1992: Michael Dell becomes the youngest CEO of a Fortune 500 company at age 27 b. Michael Dell has been the key factor for Dell, Inc. growing into the corporation it is today. In my oppinion, his top 5 key strengths that helped Dell, Inc. grow include: i. Competitive nature ii. Foresight & Vision iii. Willingness to take risks iv. Aggressiveness
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Because of the high value of inventory, theft of inventory is the favorite target of employees. The embezzlement could occur in Dell Inc. Therefore, further investigation such as physical account of inventory and tracing or vouching method should be developed in inventory account. Furthermore, based on the SEC 2010 report, SEC charged Dell’s Chairman and CEO, former CEO and Former CFO $100 million with fraudulent behavior. And recent SEC compliant reports represent that illegal insider trades
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