8. Income statement: Thailand product mix (2009, 2010), Brinda’s plan (2010) Case: 1. Goal: 30% growth in toothbrush in 2010 in India. 2. Challenges: a. 75% of Indians live on 2 dollars per day. b. Lack of awareness of dental problems with oral care. c. Competitors: i. Hinda-Daltan 21% market share, French company ii. SarIndia, Indian consumer, nature-based and holistic process, 11% market share iii. 22% market – low quality, low priced
Words: 504 - Pages: 3
A Toothbrush Designed To Last A Lifetime Oral hygiene isn't exactly environmentally friendly. The American Dental Association recommends you toss your toothbrush every three to four months, lest frayed bristles fail to dislodge whatever gross food and plaque you've got stuck in between your teeth. The result is a whole lot of plastic ending up in landfills every year. A company called Goodwell has a more efficient answer: a basic toothbrush handle designed to last forever with interchangeable heads
Words: 447 - Pages: 2
INTRODUCTION In middle 1992 Colgate-palmolive (CP) introduced a new toothbrush model ,called Precision, and it was expected to be announced during 1993.Susan Steinberg ,Precision product manager, had now the dilemma how to position,brand and communicate their new product.Would it be a niche,super-premium product or would it be a mainstream professional product?Would the name of the new toothbrush follow standard naming conventions or would they make a revolution and call it “Precision by colgate”
Words: 1713 - Pages: 7
STATEMENT OF PURPOSE SHRAVAN MEHRA As a child, questions like “why?” and “how?” were the first ones that came to my mind. Both my parents being Dental Surgeons often took me to their clinic hoping that I would become interested in the field of dentistry, but that was not to be. In fact, I was more interested in the tools and instruments they used. The small drills, the syringes, the water jets and the automatic chair fascinated me. I realized
Words: 1120 - Pages: 5
bachelors degree in Dental Hygiene. I plan to major in biology and I hope to minor in art if that option is possible. I will be in some clubs and I plan to get an internship sometime in college to better my understandings as a dental hygienist. Also, while I am in college I plan to do a work-study program. I want to study dental hygiene because I have a big interest in anatomy and biology. Also, I want to learn more about oral care and how I can help others with their own dental hygiene. I feel that
Words: 516 - Pages: 3
agencies are made up of professional organizations and government agencies that issue infection control guidelines in dentistry. It is very important for everyone in the dental practice to know the very different roles of each of these agencies. Some of these agencies are regulatory; they issue all rules and regulations that dental practices must follow. There are penalties set in place for not complying with these regulations that include fines, imprisonment or suspension or revocation of licenses
Words: 1118 - Pages: 5
(2004) have shown that mouth breathing may increase the risk for caries not only of the anterior teeth but also of the posterior teeth since desiccation of oral hard and soft tissues increases the numbers of Streptococcus mutans, a known pathogen for dental caries.
Words: 780 - Pages: 4
Dental crowns are protective caps, commonly placed to strengthen and protect a tooth which has been damaged or filled in the past. Dental crowns are an excellent choice to protect these more delicate teeth while giving an excellent cosmetic result, but occasionally they can cause problems that may lead to you seeking out emergency dental care. My dental crown has fallen off! Dental crowns can fall off for multiple reasons, including trauma to the tooth, dental decay or eating particularly hard
Words: 512 - Pages: 3
Having straight teeth that are in proper alignment is important for more than just aesthetic reasons. Everyone wants an attractive smile, but straight teeth also ensure that regular dental hygiene practices are effective. It is simply more difficult to brush or floss teeth that are crooked or misaligned. The traditional method for straightening teeth is braces, and while they are effective, they do have some drawbacks, including significant discomfort and inconvenience. Invisalign offers an alternative
Words: 408 - Pages: 2
While fluoride consumed in reasonable levels can result in an elevated level of dental health, an excess in the consumption of fluoride can result in discolored, mottled teeth and a variety of other health concerns (Sharma, Tsuchiya, & Bartlett, 2008). Skeletal fluorosis for instance occurs as a result of an increased consumption of fluoride in some people, and can result in an increased risk of skeletal fractures. These health concerns have been seen in areas where fluoride has naturally occurred
Words: 324 - Pages: 2
