including the goal of generating a net income of at least $25,000 annually? Why or why not? Answer: Yes, it is important for Michael to stipulate the four criteria during planning for his new business. Michael is wise to set criteria other than simply making a profit. The first three goals are more of a mission statement while the fourth is an objective for the company. However, the reasons why Michael stipulating the four criteria for the business is important are as follows. First, Michael wants to
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