Strategy and Competition Final Exam: 50% Students are required to read the “Apple Inc. in 2010” case study and answer FIVE (5) of the following questions. They are required to submit their answers within the stipulated time frame. 1- What, historically, have been Apple’s competitive advantages? Apple’s competitive advantages are its innovation, strong brand and rapid growth. In the Sculley years, Sculley pushed the Mac into new markets, most notably in desktop publishing and education. Apple’s
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Communicating Sustainable Growth Material Issues Samsung Electronics is not just about achieving growth and change, but also does its utmost to take on important social responsibilities, such as promoting prosperity and coexistence of the global community. Samsung will spare no effort to create value through corporate sustainability management - making sure it protects the environment, shares growth with suppliers and cultivates its pool of talent , while also strengthening its position as a
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Rise of Gamification Man is a gaming animal. He must always be trying to get the better in something or other. –Charles Lamb. Big brands are applying the game design thinking to non-game applications these days. More money is being invested by these brands in “Gamifying” their products & services. “Gamification” which was among the words of the year in 2011 has reached a tipping point in 2013. Gamification practice is not only being applied to Marketing but also in Workplace Behavior modification
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Marketing Strategies Segmentation Targeting and Positioning (STP) Sonja’s part Marketing Mix (4Ps) Product Firstly, product line extensions which Sony products supplement an existing product line with new features of Sony Smartwatch 2. Product line extensions allow the firm to keep its products attractive and exciting with minimal development costs and risk of market failure (Ferrell & Hartline, 2011). For example, Sony has introduced recently new colors for smartwatch 2 in order to attract
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Organizations need to have different marketing strategies for men which would not work in case of females. A woman would not purchase a product meant for males. The segmentation of the market to include gender is important in many industries like cosmetics, footwear, jewellery and apparel industries. Age Group Division on the basis of age group of the target audience is also one of the ways of market segmentation. The products and marketing strategies for teenagers would be different than kids
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Blue Ocean Strategy Lea De La Rosa MKT/421 July 7, 2014 Catherine Lovett Blue Ocean Strategy We live in a very competitive country, let alone world. Companies are always bidding for business and trying to outdo the competition by offering sensible deals or getting celebrities to promote their product to show that they have their “buy in”. We are constantly torn between products and pulled in different directions due to aggressive advertising. In the blue ocean strategy, the competition
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Study of Motorola | Table of Contents: 1. Research objective: 2 2. Research methodology: 2 3. About motorola mobility: 2 4. Global mobile phone market: 2 5. Consumer buying journey: 4 6. New moto series: 5 7. The trinity of brand strategy: 5 7.1 value propostion: 5 7.2 positioning: 6 7.3 brand identity: 7 8. Brand elements: 7 9. Verdict: 8 Brand Equity Study of Motorola “Motorola exists to invent, build and deliver the best mobile device on the planet, improving
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3.0 Internal Environment of Samsung 3.1 Resources 3.1.1 Tangible resources In 2009, Samsung Electronics has reached $ 110.2 billion market capitalization, for the first time beyond Intel, the world's largest semiconductor manufacturer revenue, Samsung in 2009 to $ 117.8 billion in annual sales, revenue has surpassed HP as the world's largest electronics company, is the world's first two big chip plant, second in size only Intel 2008 is to have up to 21 products in the world market share in the
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In 2000, Samsung was by its own admission "a third-tier commodity brand with very little product differentiation." [The quote is from Eric Kim, who was at the time of the quote, 2003, executive vice president for global marketing operations at Samsung.] Interbrand (with Businessweek/Bloomberg) provides an annual ranking of the world's most valuable brands. [see Interbrand - Best Global Brands 2012 - 2012 Report]. Currently (2012) Samsung is #9 on that list. Its brand is valued at almost $33 billion
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705 Question: 1 The biggest task for any of Blackberry in today’s era is to implement the effective marketing strategy with the endorsement of accurate marketing mix. Through initiatives & marketing strategies company attempts to capture maximum returns - this entire practice refers to value based marketing. Here Blackberry is in consistent effort to create a strong brand which influences consumers to give constructive
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