Rise of Gamification
Man is a gaming animal. He must always be trying to get the better in something or other. –Charles Lamb.
Big brands are applying the game design thinking to non-game applications these days. More money is being invested by these brands in “Gamifying” their products & services. “Gamification” which was among the words of the year in 2011 has reached a tipping point in 2013. Gamification practice is not only being applied to Marketing but also in Workplace Behavior modification. Rewards & Incentives offered through this process targets the basic nature of man i.e. accomplishing at every round of life.
The rise of easy-to-use platforms, such as “BigDoor” and “PunchTab”, and the inherent value of an engaged user, have made this a must-consider marketing strategy. The Incentive strategy described by PunchTab is as 1. Identify the Target Audience – Since these are the folks you want to engage. While identifying some basic questions need to be answered. a. How would you describe your target audience? b. What makes them feel good about themselves? c. What challenges do they feel in their daily lives? d. What do they like to spend money on? e. What are they trying to achieve in using your products & services?
Because, it’ll help you understand & tap into the emotional drivers that will get them to not only pay attention, but also take action. 2. Define Your Goals – The goal of your marketing campaign will fall into one of the following categories f. Brand Awareness – The goal is that audience is aware of your brand, its products & seasonal offerings. The success will be measured in terms as how many times your campaign was seen, how many people your campaign reached, and how often your brand is mentioned on Social Media. g. Engagement – It involves getting prospects &