| |Batch |: |pgp/ss/2008-10 | |Specialization |: |Marketing & Finance | |Section |: |FN-2 | |Phone No
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SOAP INDUSTRY: DOVE (ANALYSIS) SOAP INDUSTRY ANALYSIS ABSTRACT The origins of personal cleanliness date back to prehistoric times. Since water is essential for life, the earliest people lived near water and knew something about its cleansing properties - at least that it rinsed mud off their hands. A soap-like material found in clay cylinders during the excavation of ancient Babylon is evidence that soap making was known as early as 2800 B.C. Inscriptions on the cylinders say
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to the quality of the Dove Beauty bar, its evolution and its strengths and the threat faced by the competitor. Dove brand evolved in early 1957and is owned by Unilever. Dove came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were fat, simple and aged too. Dove differentiated its beauty
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Up In the Mix: The Four P’s Abstract Marketing is an integral part of the success of any business. The “Marketing Mix,” otherwise called the “Four P’s” include Product, Price, Place, and Promotion, and outline the fundamental requirements for a business to produce revenue. Firstly, a business needs to have a product, good or service from which to build their company. Secondly, the product has to be reasonably priced and be of lasting quality or value to the consumer for the business to be
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than 1-2 pages. Dove is a worldwide company that provides products for the personal care; they include not only skin care products such as soaps, body lotions, hand creams, body wash and deodorants but also products for hair care like shampoos, conditioners and various hair care remedies. Dove was introduced on the market in 1955 and today it is one of the most famous brands in the cosmetic industry being sold in over 35 countries. The logo is immediately recognizable: a golden dove. First of all
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Case Dove: Evolution of a Brand Nowadays Dove is one of the most recognizable bands all over the world. It is a leading global company providing different kinds of consumer goods in the beauty market segment. Its first product was beauty bar, which contained moisturizing elements. They reached their popularity claiming that their milder soap does not to dry the skin as the simple soap do and it is premium for the every day usage. In their advertising campaign they brought into playing natural
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Company Introduction Dove is a very well known brand which works under Unilever’s head name. It began its workings in 1957 by launching a personal cleansing bar. Later on they developed a new cleanser for burned or effected skins by using the old formula and it was the time during World War II, when such cases usually appeared. At that time it was a very innovative concept that a non-soap cleanser is available which allows users to get rid of skin dirt without using the soap again and again. In 1970
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Nguyễn Thị Quỳnh Lê Thu Trang Nguyễn Thị Hường Nguyễn Văn Hà – The leader DOVE’S MARKETING STRATEGY ON “REAL BEAUTY” CAMPAIGN I. Theoretical background of marketing. 1. Definition of marketing. There are many definitions of marketing which help us understand clearly about it. In general, marketing is all activities of company, which tend to meet the customer’s needs and suggest their needs in the market, to achieve the business
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2008 JOHN DEIGHTON Dove: Evolution of a Brand In 2007, Unilever’s Dove was the world’s number-one “cleansing” brand in the health and beauty sector, with sales of over $2.5 billion a year in more than 80 countries. It competed in categories that included cleansing bars, body washes, hand washes, face care, hair care, deodorants, anti-perspirants, and body lotions. It competed with brands like Procter and Gamble’s Ivory, Kao’s Jergens, and Beiersdorf’s Nivea. Dove had recently launched what
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2008 JOHN DEIGHTON Dove: Evolution of a Brand In 2007, Unilever’s Dove was the world’s number-one “cleansing” brand in the health and beauty sector, with sales of over $2.5 billion a year in more than 80 countries. It competed in categories that included cleansing bars, body washes, hand washes, face care, hair care, deodorants, anti-perspirants, and body lotions. It competed with brands like Procter and Gamble’s Ivory, Kao’s Jergens, and Beiersdorf’s Nivea. Dove had recently launched what
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