Krispy Kreme Doughnuts Teaching Note Background Krispy Kreme (KKD) has achieved spectacular growth in the last few years using an area developer model to expand geographically. This case examines the factors that have driven its growth and their sustainability in the coming two years. Students are provided with forecasts made by financial analysts at CIBC. They are then asked to identify and evaluate the assumptions underlying these earnings forecasts. Since the CIBC report does not provide
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Final Strategic Plan Bus/475 Integrated Business Topic Final Strategic Plan The strategic objective of Dunkin Donuts is to constantly fuel the growth of the franchise by continually trying to engage and attract potential new customers – while keeping current customers loyal. To meet these strategic objectives, Dunking Donuts must compile date and complete a balanced scorecard. According to Pearce and Robison (2009), a balanced scorecard measures a company’s financial performance, customer
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downfall of a franchise based donut maker, Krispy Kreme. Krispy Kreme is an example of a franchise-gone-wrong. The Krispy Kreme craze in the early 2000s drove millions of customers to stores, waiting in line for the cherished fresh glazed delicacies. As a result of the demand, the number of Krispy Kreme franchises exploded, with new entrepreneurs trying to enter in the market. New stores emerged in 400 locations all over the country and the world, and the Krispy donut that enjoyed a large fan base
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highly effectively and continue to grow rapidly in the upcoming two years. Several factors can be the result of this rapid growth. Krispy Kreme’s brand is based on high quality products. They continue to excel in their field of providing top quality doughnuts to satisfy the needs of the consumer. Furthermore the fact that competition is fragmented with less brand recognition, this places Krispy Kreme up there, making it a leader in it’s industry. Krispy Kreme also carries strong and sold opportunities
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Company Description Dunkin Donuts was founded in 1950 by William Rosenberg, an entrepreneur who is known as a “visionary” by success magazine, “the father of franchising as we know it today” by restaurant News, and is well known as one of the most influential and innovative individuals that the food service industry has even known” stated Alan Gould. [pic] Products and Services The Dunkin Donuts menu consists of a variety of different types of beverages ranging from hot
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Howard Schultz is a driven man. Did his childhood help define who he would become and what he became, absolutely. Most entrepreneurs are self -starters, focused, driven and highly motivated, and he was no exception. Howard Schultz, the founder of Starbucks Corporation used all of those traits to drive Starbucks to be one of the best coffee houses in the United States as well as propelling it globally. Howard Schulz showed considerable initiative and risk taking and with this came success. He
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to perform highly effectively andcontinue to grow rapidly in the coming two years. Do you agree with their analysis? If so, why? If not,why not? Key factors underlying growth: 1.Brand based on high quality product, highly differentiated products, high-volume production2.Fragmented (regional) competition with less brand recognition3.Strong opportunities to extend network of stores geographically.4.Great steps to insure customer satisfaction from the use of their proprietary flour recipe totheir automated
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Case 7: Dunkin’ Donuts: Betting Dollars on Donuts Porter’s Five Forces Analysis for Coffee Industry Porter’s five forces provide a great deal of information about the attractiveness of the coffee industry. There are many customers in the market for coffee. According to Schermerhorn, (2007) “400 billion cups of coffee are consumed every year making it the most popular beverage globally.” This is a opportunity that is shown in the coffee industry. Many customers for coffee provide a large base of
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Kreme to be most strong brand in America. Those are given below: • Old fashioned feel –They have been adopting one tradition for long time serving food to the customers which has worked as brand symbol. • Theater experience works – They perform different types of theater which entertains customs and draws them into the donut-making experience . Showing the manufacturing process – They invite to the people come to see how donuts are freshly made in a clean
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to compose your list ? On our opinion, Krispy Kreme should enter next in Asia-Pacific market and Eastern Europe. As we know, luxury and brand western including American products attract firstly asian people. Moreover, most of asian have positive thinking and image for American. Nowaday, they believe that for being in trends, they must possess luxury brands and products or even react like American. For investment in foreign market, Krispy Kreme team marketing should understand deeply some important
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