BSB, INC., THE PIZZA WARS COME TO CAMPUS Company Background BSB, Inc. is a large nationally operated food-services company. The company serves client organizations on a contract basis. Its business is divided into three (3) market-oriented divisions of corporate, airline and university or college. Case Summary Renee Kershaw is BSB's manager of food services at a medium-sized private university in the Southeast. BSB has been operating at the university for the past 10 years and Kershaw
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support for my conclusion. Business Analysis Part III Because of the recession Starbucks has had to make many changes to keep itself in the competitive market while trying to retain the authenticity of its brand. The Corporation has had to make some adjustments to its upscale formula to address a growing demand for a high quality product at an affordable price. Starbucks has to conform to keep their existing customers by outlining a twofold growth strategy
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I. CURRENT SITUATION Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. In addition to our Krispy Kreme retail shops, our premium quality doughnuts are available in mass merchant, grocery and convenience stores throughout the US. Best known for our fresh, glazed, yeast-raised doughnuts
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* 19,555 stores (12,811 in US) * First store in Pike Place Market in Seattle (March 30, 1971) * Pro: * Large of number of stores * Loyal customers * Membership * Brand image high-end * Brand experience that extends beyond products * Customer service * Unique drink names * Elegant looking stores * Premium quality coffee & related products * Company ideals
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FRANCHISES AND SPECIAL FORMS OF BUSINESS 40 Seoul, South Korea This is a KFC restaurant in Seoul, South Korea. International franchising of American brands to foreign countries—and foreign countries’ brands to the United States—exploded in the late twentieth century. Franchising on a global scale continues unabated in the twenty-first century. CHAPTER OBJECTIVES After studying this chapter, you should be able to: 1. Define franchise and describe the various forms of franchises. 2. Describe
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Amy Belanger AB299 Unit 4 Assignment 7/23/2014 Factor | | Tim’s Coffee Shoppe | Competitor 1 Dunkin Donuts | Competitor 2 Star Bucks | | | Score | Comments | Score | Comments | Score | Comments | Quality | | 1 | | 3 | | 3 | | Location | | 2 | | 1 | | 3 | | Brand Recognition | | 3 | | 2 | | 3 | | Profitability | | 2 | | 3 | | 2 | | Product | | 1 | | 2 | | 3 | | Staff | | 1 | | 3 | | 2 | | Total | | 10 | | 14 | | 16 | | As you can see
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case teaching note | 14 Krispy Kreme Doughnuts, Inc. Overview With 181 Krispy Kreme stores in 28 states, Krispy Kreme Doughnuts in 2001 was rapidly building something of a cult following for its light, warm, melt-in-your-mouth doughnuts. Sales were on an impressive climb, exceeding 3.5 million doughnuts a day. The company’s business model called for 20 percent annual revenue growth, mid-single digit comparable store sales growth, and 25 percent annual growth in earnings per share.
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case teaching note | 14 Krispy Kreme Doughnuts, Inc. Overview With 181 Krispy Kreme stores in 28 states, Krispy Kreme Doughnuts in 2001 was rapidly building something of a cult following for its light, warm, melt-in-your-mouth doughnuts. Sales were on an impressive climb, exceeding 3.5 million doughnuts a day. The company’s business model called for 20 percent annual revenue growth, mid-single digit comparable store sales growth, and 25 percent annual growth in earnings per share. Krispy Kreme had
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smaller but more fashionable chains Caribou Coffee and Peet's Coffee & Tea, despite Starbucks also expanding into selling CDs. Mr Schultz himself has admitted that the brand risked becoming a mere commodity, and needed to better focus on the consumer. Starbucks has further been hit by the likes of McDonald's and Dunkin' Donuts greatly improving the quality of their own coffee, which is generally also cheaper. So while Starbucks' white collar American customers are moving to more exclusive coffee
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Dunkin Donuts Strategy Recommendation Monique Harris Capella University Abstract In starting to plan for my paper the number one question in my head was what is Starbucks doing that Dunkin Donuts is not doing. In my home town there is only one Dunkin Donuts store in town. But, no matter what part of town you are on you can find a Starbucks even on the university campus which has a Starbucks right across the street. In my research I found that Starbucks crushes it on social media. Although
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