products into its franchisees to all its US stores, created large amount of excitement to the restaurant industry and the press as well. Bringing new line of coffee products would mean direct competition with the primarily competitors; Starbucks and Dunkin Donuts. In reality what really mattered to all those 14,000 franchisees was whether the new line of premium coffee products would be a good thing for them. Either winning or losing from the franchisers point of view was all about whether the new McCafe
Words: 837 - Pages: 4
other to operate and keep an organization moving forward. In recent years, the advent of the Keurig coffee brewing system has provided customers a way of ordering and enjoying their favorite brands of coffee without having to leave the comfort of their homes. Many coffee industry leaders such as Dunkin Donuts have enthralled themselves into the “K” cup business as a way to meet the needs off
Words: 505 - Pages: 3
current organization and that is Dunkin Donuts. Dunkin Donuts was established in 1946 by William (Bill) Rosenberg who started a company he called Industrial Luncheon Services, whose operation involved delivering meals and snacks to workers in and around the Boston area. “After two years of success, he opened a place called the Open Kettle, a coffee and doughnut restaurant in Quincy, Massachusetts. In 1950, Rosenberg changed the name of his place to Dunkin’ Donuts. It took him only four years to open
Words: 1455 - Pages: 6
MacDaddy Business Management 11 May 2016 Shuck and Smuck The Smuckers company, based out of Orrville, Ohio, has more to offer than just its world famous jelly, Smucker's also has jams, coffee, and peanut butter. Its popular brands they own currently are Jif, Dunkin Donuts coffee, Folgers, Smucker's, Pillsbury, and many, many more. Smucker's culture is changing, as they are becoming healthier, and working on an improved atmosphere where everyone can be happy and proud to work at. They are also
Words: 612 - Pages: 3
The Opening of New Dunkin Donut’s Locations Constance E. Hill-Bankston Management for Organizations Brian Freeland October 2015 The Opening of New Dunkin Donut’s Locations As the newly appointed District Manager of Dunkin Donuts I find that it is my job to develop a team of employees who can help to ensure quality service and contribute to making each individual store a success. In this essay I will be discussing the job design that I have chosen as well as other strategies that I plan to
Words: 1585 - Pages: 7
aggressive marketing campaigns that have emphasized the large cost differential. That being said, there may be enough room for McDonald's and Starbucks to coexist. It should also be noted that McDonald's brew Seattle's Best brand coffee, a brand owned by Starbucks. Dunkin Donuts versus Starbucks
Words: 373 - Pages: 2
Over the last two years I have managing a successful Dunkin’ donuts store in the Midwest for an owner that owns 20 Dunkin’ donuts stores. . The owner has taken note of my managing skills and because of this I have recently been promoted to district manager. As a new district manager of five new locations. It will be my job to operate, structure, and staff these new locations. I will also look for potential ways to grow the Dunkin’ donuts brand, be a valuable member in the surrounding communities
Words: 1191 - Pages: 5
The Performance Analysis between Dunkin Donuts and Starbucks FIN-515-66639 Managerial Finance Syed Tariq Ali Anvery Professor Michael Vasilou March 19, 2015 Dunkin' Brands Group, Inc DuPont 2014 Starbucks Corporation DuPont 2014 1. Return on equity= Net income/Equity 1. Return on equity= Net income/Equity 177,468/ 367,959 2,336,400/5,272,000 48% 44.32% 2. Profit margin= Net income/Sales 2. Profit margin= Net income/Sales
Words: 752 - Pages: 4
and making differentiation more difficult. Having a more aggressive and ambitious expansion plan than its competitors, Starbucks quickly launched in strategic locations, had a loyal consumer base, and established a strong brand image. Starbucks largest competitors are Dunkin’ Donuts and McDonald's who offer quality coffee at a much cheaper
Words: 271 - Pages: 2
Dunkin' Donuts' primary marketing slogan is that "America Runs on Dunkin'." But in 2008, the chain found that consumers weren't necessarily running on doughnuts. Despite being the top doughnut seller in the country, Dunkin's doughnut sales were down -- even with a product awareness rate that is greater than 90 percent. "We are the category leader, and we weren't doing much marketing," said Cynthia Ashworth, Dunkin's VP of consumer engagement. "We had to rekindle America's doughnut love." This
Words: 572 - Pages: 3
